When British researchers at Cambridge University were looking for a cure for liver damage and accidentally created a cream they feel certain will be a powerful anti-ageing product.
MitoQ – which claims to soften the skin while lightening and actually reversing the signs of ageing – is a patented blend of unique ingredients, which scientists Mike Murphy and Rob Smith stumbled across while trying to find a cure for liver disease.
MitoQ anti-ageing cream was discovered by accident while testing drugs to cure liver disease
Their work culminated in the discovery of a delivery system that floods cells with antioxidants – health-giving molecules that inhibit oxygenation of cells – straight into the mitochondria, the source of free radicals, which are responsible for ageing and tissue damage.
Dr. Michael Murphy explains: “Mitochondria are like batteries that provide the energy that all of our cells need to operate and stay healthy, including skin cells.
“Unfortunately this process also releases free radicals, which actually damage our cells.
“Antioxidants are the body’s natural defense mechanism to combat free radicals, but ageing happens because as we get older our bodies produce fewer antioxidants and can’t fight free radicals as effectively. This is what causes wrinkles and lines to appear.”
They also claim: “This is a major scientific breakthrough that enhances our natural antioxidant capacity restoring our cells to optimal function.”
Cult 51, the latest addition to the litany of unusual lotions and potions, is an anti-ageing cream which claims to have the most expensive ingredients ever.
Cult 51 will cost £125 ($196) for a 1.6 fl oz (50 ml) jar, equivalent to £94,000 ($148,000) a tonne, when it goes on sale online and at upmarket London store Fortnum and Mason tomorrow, July 6.
Model Kelly Brook and singer Myleene Klass are already fans of the night cream made by British chemist Richard Mears after being given samples, but if you’re hoping to get your hands on it, join the queue because there’s already 5,000 women on the waiting list.
In trials so far, Cult 51 has been found to reverse the signs of ageing by up to five years in just six weeks.
It is clinically proven to reduce the appearance of wrinkles and fine lines by up to 52% in 28 days.
It increases the skin’s absorption of oxygen by up to 45% and in trials reduced the appearance of age spots by up a quarter in 12 weeks.
Richard Mears said it is the first skincare product on the market that can claim to have “3D effects” as it stimulates the skin to produce its own collagen while increasing cell production and oxygen flow in the skin.
He said: “Most anti-ageing creams do only one or two things, so consumers end up buying several products, such as those aimed at day time use, nights, the eyes and skin brightening, to get the full benefits.
“Brands want to sell many products to their customers and maximize sales. However, there is an accepted wisdom within skin care that the skin can only absorb so much active and that too many products actually smother it, preventing it from functioning naturally.”
Richard Mears, who has developed skin products for many luxury cosmetic brands in the past 25 years, said Cult 51’s main ingredient is ATP, a naturally found cell-producing compound which diminishes with age.
Cult 51 is an anti-ageing cream which claims to have the most expensive ingredients ever
He said Cult 51 will increase ATP levels by up to 65% and strengthen the skin’s capillary walls, boosting blood circulation.
It also reacts to humidity, working harder in an air-conditioned environment and cuts the amount of melanin in the skin – which leads to age spots.
The developers said the raw materials used in the cream are the most expensive ever.
Ingredients for a mass market skin care lotion would cost between £800 and £1,500 per metric tonne, while those in a professional cream could cost up £20,000 per metric tonne.
However, the materials used in Cult 51 would add up to £94,000 per metric tonne.
It’s the first product to deliver total skin care suitable for face, eyes, décolletage and hands.
Among trial volunteers, one woman said using Cult 51 for two weeks cleared up a problem over sensitive skin, while another who had acne scarring found pockmarks had virtually disappeared after eight weeks.
The product is available online via the website www.cult51.com.
The most recent product to rival Cult 51 was 111 SKIN Celestial Black Diamond Cream: a potent anti-ageing concoction using rare diamond dust particles that has been developed by NASA scientists and tested on astronauts in outer space.
The galactic cream, which is sold exclusively at none other than luxury department store Harrods, doesn’t come cheap. Beauty aficionados desperate to turn back the clock must pay a staggering £599 for 50 ml.
Face Trainer, the latest product to hit the market promising a youthful complexion, may leave even the most dedicated beauty disciple at a loss for words.
In the same way that you can lift weights to tone up your sagging arms, you can now exercise your facial muscles using a “Face Trainer”.
Claiming to offer “resistance training” for facial muscles, the Face Trainer resembles a futuristic-looking balaclava that covers the head and neck.
Ten minutes a day of wearing the contraption while completing a range of “exercises” including The Puppy Dog and The Frog is supposedly enough to tighten sagging skin and ease the signs of ageing.
Face Trainer is the latest product to hit the market promising a youthful complexion
Made by the company No!No!, the Face Trainer fits firmly against the skin to provide resistance and helps muscles build and tone to all 44 bilaterally symmetrical muscles of the face and neck.
The Face Trainer is the only FDA registered product of its kind, and the idea is that as the facial muscles become stronger and build they become larger, filling out under the skin and giving a fuller look to the face.
In clinical trials, 71% of users saw a reduction in sagging while 91% of participants said they would recommend the product to a friend.
Just under half of participants (42%) also reported a reduction in both fine and course lines.
Experts from Edinburgh University found that exercising in your 70’s may stop your brain from shrinking and showing the signs of ageing linked to dementia.
Brain scans of 638 people past the age of retirement showed those who were most physically active had less brain shrinkage over a three-year period.
Exercise did not have to be strenuous – going for a walk several times a week sufficed, the journal Neurology says.
But giving the mind a workout by doing a tricky crossword had little impact.
The study found no real brain-size benefit from mentally challenging activities, such as reading a book, or other pastimes such as socializing with friends and family.
When the researchers examined the brain’s white matter – the wiring that transmits messages round the brain – they found that the people over the age of 70 who were more physically active had fewer damaged areas than those who did little exercise.
And they had more grey matter – the parts of the brain where the messages originate.
Experts already know that our brains tend to shrink as we age and that this shrinkage is linked to poorer memory and thinking.
And previous studies have shown that exercise helps reduce the risk of dementia and can slow down its onset.
But scientists are still baffled about why this is.
Exercise increases blood flow to the brain, delivering oxygen and nutrients to brain cells, which may be important.
Or it may be that as people’s brains shrink, they become less inclined to exercise.
Regardless of why, experts say the findings are good news because exercise is an easy thing to do to boost health.
Prof. James Goodwin, head of research at Age UK, the charity that provided the funding for the research, said: “This research re-emphasizes that it really is never too late to benefit from exercise, so whether it’s a brisk walk to the shops, gardening or competing in a fun run it is crucial that, those of us who can, get active as we grow older.”
Anti-wrinkle cream ANEW Clinical Pro Line Eraser Treatment from Avon, said to be so effective it has convinced women not to have cosmetic surgery, has gone on sale in the U.S. this month.
During tests, ANEW Clinical Pro Line Eraser Treatment was said to have reduced the signs of ageing in just seven days.
Avon, which is selling the cream for $40, says it contains an ingredient that boosts production of collagen and elastin, which give skin its youthful plumpness and elasticity.
As we age, production of these proteins rapidly slows, leaving us to develop lines and wrinkles.
Avon says A-F33, the cream’s “miracle” ingredient, steps in to stop this slowdown.
Anti-wrinkle cream ANEW Clinical Pro Line Eraser Treatment from Avon is said to be so effective it has convinced women not to have cosmetic surgery
In tests, 69 women aged between 35 and 59 used the ANEW Clinical Pro Line Eraser Treatment cream twice a day for 11 weeks. All claimed their wrinkles had been reduced, with some improvements noticeable in a week.
Some even decided against cosmetic surgery after using it, the firm said.
Dermatologists used a 3D imaging camera to look at the skin’s response and claimed the cream had thickened the epidermis – the outer layer of the skin.
Another test on skin cells suggested they expressed more collagen and elastin after being treated with the cream.
Cheryl Karcher, a New York dermatologist and Avon consultant, told Plastic Surgery Practice that the product would be an ideal alternative to Botox or similar injectables.
“It is something to add to our armamentarium of injectables, lasers and acids and all that we could do in the office,” she said, likening the Avon product to those on the professional market.
“It is more of more of an adjunct to what dermatologists and aesthetic doctors offer,” she added.
A-F33, which stands for Amino Fill 33, is a modified protein discovered by scientists in Princeton, and licensed to Avon.
Anthony Gonzalez from Avon’s research and development department said the ingredient had the power to change the way women look after their skin.
“A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s,” he said.
Fans include British actress Anna Friel, 36, who said she noticed “an immediate difference to my skin which appeared smoother with a fabulous glow to it”.
The cream launched earlier this month, and is on sale on the Avon website or from the company’s famous Avon ladies.
This Friday sees the launch of the product in the UK, and thanks to buzz from the U.S., 60,000 are said to have already signed up for it on waiting lists.
Swisscode Hyaluron, the so-called “super serum”, an alternative to minor cosmetic procedures and expensive facials, has sold out in the UK within just 48 hours of its launch.
The launch of Hyaluron, from beauty firm Swisscode, surpassed expectations thanks to claims that it can reverse the signs of ageing by up to five years.
Pre-order sales of the £45 ($71) Hyaluron serum topped 10,000, and beauty experts have predicted it to the biggest beauty launch of 2012.
Swisscode Hyaluron certainly helps that it has already proved a hit with the A-list. Jennifer Aniston and Courtney Cox are believed to be fans, while Emma Thompson and Helen Mirren are said to be using the serum ahead of the Oscars.
Make-up artist Lou Page, who will be heading teams at the Oscars this weekend, revealed: “Swisscode Hyaluron instantly plumps the skin and leaves an admired dewy complexion – it is the staple of my kit.
“I like to use it as a primer and serum before applying foundation – my celebrity clients dub it the <<super serum>> for its impressive instant results.”
The launch of Swisscode Hyaluron surpassed expectations thanks to claims that it can reverse the signs of ageing by up to five years
The Hyaluron serum delivers the benefits of dermal fillers, the makers say, though without that too-plumped, frozen look that excessive Botox use can sometimes cause.
The active ingredient is hyaluronic acid, and the product is said to offer the component in its purest form.
A spokesman for the brand said: “Hylauron rebalances the proportion of mediators; these are very important for the regulation of the immune system.
“The skin maintains its young, fresh appearance with the serum penetrating into deepest layers of the skin forming an invisible film on the surface so hydrating and targeting the topical layers of stratum corneum and reducing environmental damage.”