Pizza Hut is launching Hot Dog Pizza Bites on June 18 at its 6,300 US restaurants in a move to boost the chain’s sales.
Hot Dog Pizza Bites features 28 “premium hot dog bites,” which are baked into the crust and meant to be pulled off and dipped in mustard.
Pizza Hut, which is owned by Yum! Brands Inc., is still contending with sluggish sales and hopes the new item will help draw customers.
Yum CEO Greg Creed has said he isn’t happy with how the pizza chain has performed since it debuted a new menu last year. In the most recent quarter, Pizza Hut’s same-store sales were little changed from a year earlier. Greg Creed said the chain hadn’t been effective with its marketing and that it may have lost sight of “mainstream pizza customers” in favor of chasing millennials.
Pizza Hut has about 1.5 million of the new pies available and will sell them until July 11, or until supplies last.
The chain, which first introduced a pizza made with crust stuffed with hot dogs in some Asian markets in 2011, has sold it at restaurants in the UK, Thailand, Australia, Canada and the Middle East. In earlier versions, the hot dogs were hidden inside the crust, running lengthwise.
The updated US design has the hot dogs peeking out of pretzel-style bites, which form the outer crust.
Pizza Hut spokesman Doug Terfehr said: “Our US fans have been asking for it ever since they saw it pop up around the world.
“We wanted to do it in a way that matched what the consumer would expect from these products, which they definitely love on their own.”
Pizza Hut is testing a lighter pizza, Skinny Slice, in a bid to freshen up its menu and regain its footing against competitors.
The tests of the Skinny Slice pies began this week at several dozen restaurants in Toledo, Ohio, and West Palm Beach, Florida. The pies simply use less of the same dough used for regular pies and are lighter on the toppings, said Doug Terfehr, a Pizza Hut spokesman.
Pizza Hut is testing Skinny Slice in a bid to freshen up its menu and regain its footing against competitors
Several fast-food and restaurant chains have turned to lighter offerings over the years as a way to update their images, with varying degrees of success. Burger King, for instance, recently said the majority of its U.S. restaurants would stop offering lower-calorie French fries less than a year after the so-called “Satisfries” were introduced.
The test by Pizza Hut comes as the chain fights to win back market share. Last year, Pizza Hut sales fell 2% at US locations open at least a year. Domino’s, by contrast, saw the figure rise 5.4% while Papa John’s saw sales rise 4% in North America.
A new research claims the logos of companies like McDonalds, Pizza Hut and Burger King are “branded” on the youngsters’ brains.
MRI scans of children’s appetite and pleasure centres reveals they light up when they are shown advertising images of their favorite fast foods, according to scientists.
But when the logos were well-known brands but had nothing to do with food the same areas of the brain failed to respond.
They appear to have tapped into the “reward” areas of the brain which develop before youngsters learn self-control.
A new research claims the logos of companies like McDonalds, Pizza Hut and Burger King are “branded” on the youngsters' brains
Researcher at the University of Missouri-Kansas City and the University of Kansas Medical Center, divided 120 popular food and non-food brands, including McDonald’s and Rice Krispies, and BMW and FedEx, reported the Sunday Independent.
They used a magnetic resonance imaging scanner which monitored changes in the blood flow that increases when the brain becomes more active.
Analysis of the tests on children, aged 10 to 14, showed there was increased activity in parts of the brain in the “reward” centres and in driving and controlling appetite.
Study leader Dr. Amanda Bruce told the Independent: “Research has shown children are more likely to choose those foods with familiar logos.
“That is concerning because the majority of foods marketed to children are unhealthy.”
Last year, children aged six to 13, took part in research into the effect of exposure to TV ads for unhealthy food products.
The children were shown 10 advertisements for junk food and then asked to choose between three food options which were described as “high fat, high carbohydrate”, “high protein”, and “low energy”.
Options for high protein included items like roast chicken. The low energy ones included items like salad.
The children were then shown a series of ten advertisements for toys and presented with a similar questionnaire.
Results of the study suggest that children exposed to unhealthy food ads – as opposed to toy ads – are far more likely to show unhealthy eating preferences.
These effects were especially pronounced among study subjects who typically watched more than 21 hours of TV per week.
After launching the world’s first hot dog-stuffed crust pizza, Pizza Hut is now revealing a pizza ringed with burgers smothered in cheese.
None of these exciting new foods, though, are available in the U.S. Even as American restaurant sales pick up, restaurants like Pizza Hut and McDonald’s are expanding overseas in search of more adventurous eaters.
Pizza crust, once just a convenient handle for holding a slice, is fast becoming a delivery system for cheese, meat, and who knows what else in the future. Pizza Hut U.K. recently released a pizza with hot dogs baked into the crust, squeezing an extra serving of pig into an already meat-laden pizza.
After launching the world's first hot dog-stuffed crust pizza, Pizza Hut is now revealing a pizza ringed with burgers smothered in cheese
This time, Pizza Hut Middle East is taking into account the patrons who are looking for something a little “healthier.” In addition to the beef-topped pie ringed by cheeseburgers, the restaurant also offers one surrounded by chicken fillet balls and topped with, you guessed it, even more chicken.
The pizza business in the U.S. is still booming, though, in spite of the country’s tame culinary tastes. 41% of Americans now eat pizza at least once a week, up from 26% two years ago.
In spite of Americans being deprived of the latest and greatest in the food world, Pizza Hut’s new offerings might still be thing. Fast food restaurants like McDonald’s and Burger King were once considered a symbol of the increasing Westernization of the world. Now, it seems, the world outside the U.S. is finding its own calorie -and fat- laden path.