After recently enlisted Brad Pitt as the first ever male face of Chanel to give the brand a sexy revamp, now the iconic perfume house takes things even further by unveiling a rare collectible fragrance.
Chanel has announced that the bottle of perfume will be in “its rarest, most collectible form”.
Named the LesGrands Extraits, the edition trumps the previous $2,150, 7.5-ounce version as the most expensive fragrance offered by them.
The formula is the exact same as the sweet smelling stuff you can snap up at duty free for around $100, but the bottle is designed to be something quite special.
Chanel launches its most expensive perfume at $3,800 and most of that goes on the bottle
Crafted in a mould with the help of a specialized glassmaker and then placed in a “hand-assembled, artisan-crafted case”, it aims to be something of a collectible.
It was revealed back in May that Brad Pitt was going to front Chanel’s new campaign as part of a megabucks deal and Andrea d’Avack, a spokesman for Chanel, said: “To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance.
“We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
Brad Pitt follows in the footsteps of actresses including Marilyn Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.
The advert for Christina Aguilera’s Royal Desire perfume – a fragrance first released in 2010 in the UK and 2011 in the U.S. – shows the singer in a pale pink strapless dress, with her hair worn short and curled in the style of Marilyn Monroe.
Especially considering that even two years ago, when Christina Aguilera’s shape and style were dramatically different than her new look, her entire anatomy still appeared to have been given an unsubtle overhaul.
Having seen the advert used in a U.S tabloid magazine this week a writer for Jezebel observed that there are several instances in which Christina Aguilera’s body has been distorted to the point that it is anatomically incorrect.
Her wrist, to the left of the frame, is perhaps the most obvious. In a likely attempt to slim-down the entire arm, the retoucher, it seems, had trouble with the joint and ended up making it too long and awkwardly bent.
But the apparent anatomical creative licence didn’t end there.
Christina Aguilera’s Royal Desire perfume was first released in 2010 in the UK and 2011 in the US
The other arm has been made to look as though there are two different elbow points, perhaps some clumsy effort to create a shadow, but it is an unfortunate effect.
Nor, the site points out, is the star’s face unscathed.
Writer Dodai Stewart comments: “The chin’s been sculpted, but then someone couldn’t figure out how to make it look normal where the shoulder meets the neck, so it just turned into a valley of shadows.”
There is just back wall where the waist and the hip on the right should meet – and almost certainly would have done in the original photo.
We’re sure that the kneecap and shinbone in her front leg were in alignment originally too – though apparently the retoucher believes they look better with a twist.
Interviewers make all sorts of snap judgments about a candidate’s character based solely on their grooming regime, according to a survey of British bosses.
One in four said that chipped nail varnish quickly takes the shine off an applicant’s chances, as it makes them appear nervous or unprepared.
A fifth of managers see split ends as a sign of laziness, and one in six said smudged mascara made them fear hiring a “party animal” who would be quick to escape the office for the bar.
A deep tan leads bosses to the conclusion that a candidate would gladly abandon their duties for the pleasures of a beach break, while bright red lipstick, heavily pencilled eyebrows and overpowering perfume are considered indicative of an overconfident and cocky personality.
The common scenario of lipstick smudged on to teeth apparently suggests carelessness, while foundation that hasn’t been blended properly is seen to highlight a lack of attention to detail.
Even going for a natural look isn’t without risks, as certain bosses believe an absence of mascara indicates an emotional wreck who worries that it would all be cried off within hours.
But it seems women cannot win – with an immaculately made-up face making some recruiters fear this candidate means business and will be snapping at their heels for the next promotion.
Sara Stern of Debenhams, which carried out the survey of 2,000 executives, said: “Clearly the application of make-up and fragrance is just as important as making sure your outfit is clean and ironed ahead of an interview.
“It seems a more natural-looking middle ground is the way to go for sure-fire success.”
Lady Gaga’s debut fragrance Fame, which contains notes of blood and semen, has become the number one best-selling women’s fragrance at Superdrug, in UK, just a week after hitting the shelves.
Advanced fragrance technology means that the dramatic looking black liquid turns clear as soon as it is sprayed in to the air, and the bottle is pure Lady Gaga: black and gold featuring gilded monster claws.
This unique perfume concept has translated in to ringing tills for team Lady Gaga, the £23.99 ($37.5) perfume has already sold more than both Beyonce and Madonna’s fragrances did in their first week of launch.
Lady Gaga’s debut fragrance Fame has become the number one best-selling women’s fragrance at Superdrug just a week after hitting the shelves
Sara Wolverson, Superdrug beauty director said: “Lady Gaga is a true original and she has brought something completely new to the fragrance market.
“While initial reports promised slightly scary fragrance notes the actual perfume is sophisticated, floral, addictive, moreish and sexy which paired with the black liquid and dramatic styling is truly original.
“We knew Lady Gaga would be popular but have been astounded by the rush to be the first to buy the fragrance.”
In her perfume campaign, Lady Gaga is seen reclining with an arm behind her head, while holding the perfume in her other hand.
Scantily clad men – who have been shrunk to miniature size – are strategically placed over her body to save her blushes.
Renato Semerari, president of Coty Beauty, said: “She is an artist that is never satisfied with the status quo – she always has this way of challenging everybody and trying to do something more, something different.”
Lady Gaga’s perfume first glimpse has been leaked by a Canadian fashion editor via Twitter.
Lisa Tant, the editor in chief of Canadian fashion magazine Flare, tweeted an image of the bottle, set to hit stores in August, along with its much-anticipated name and scent notes.
For over two years Lady Gaga, 26, has been publicly teasing her fans with small bites of information about the rumored perfume, which in 2010 was reported to smell like “blood and semen”, and now Lisa Tant has clarified details.
Originally thought to be called Monster, the editor revealed the fragrance will be called Fame, and, in Lady Gaga’s words, will actually “smell like an expensive hooker”.
Originally thought to be called Monster, Lisa Tant revealed the fragrance will be called Fame, and, in Lady Gaga's words, will actually “smell like an expensive hooker”
Lisa Tant quoted Lady Gaga, allegedly at a press preview for the perfume, tweeting: “It was taken out of my own blood sample, so it’s a sense of having me on your skin.
“I wanted to extract sort of the feeling and sense of blood and semen from molecular structures, so that’s where [the rumors] came from.
“That is in the perfume, but it doesn’t smell like that. Actually, the perfume smells like an expensive hooker.”
The fragrance appears to be a black liquid that reportedly changes color when applied to skin.
Lisa Tant has since taken down the image and quote from her Twitter account, for unknown reasons.
Lady Gaga is also tipped to cover Vogue‘s famed September issue for 2012, to coincide with the perfumes official launch.
Her last cover for the magazine was in March 2011.