Kim Kardashian launched a new perfume and her latest campaign was shot before the birth of her daughter North West.
Interestingly the name of her new perfume is Pure Honey, the current shade Kim Kardashian’s new dye job.
Kim Kardashian, 32, tweeted a picture of her fragrance campaign on Monday.
Kim Kardashian’s new perfume Pure Honey
“So excited to share that my fifth perfume, Pure Honey is here!” Kim Kardashian wrote alongside the picture, that features an extreme close-up shot of the star.
Throughout Kim Kardashian’s pregnancy, the star was seen continuously on the go rarely taking a break, and it seems that having a baby certainly hasn’t slowed down the wheels of her many business ventures.
Kim Kardashian took to her blog to say: “I wanted Pure Honey to be both light and sweet but also powerfully seductive. As women we all have these dual natures.”
“We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity.”
“I created it to be delectable and crave-able, like all beautiful women are.”
And like all celebrities who put their names to household products, Kim Kardashian claims she did more than just give her signature to the final design.
“I am super involved from start to finish,” she claims.
“On bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals. I wanted to make sure that it had the little bee on it.”
Pure Honey is Kim Kardashian’s fifth fragrance, which also include True Reflection, Glam, Gold and Signature.
Adamas is a new perfume created especially for Queen Elizabeth II by the Royal Society of Chemistry as a Diamond jubilee Christmas present.
The perfume, which was presented to the Queen this week at Buckingham Palace was created with her reign and interests in mind representing the many facets of our Queen’s personality.
Described as a beautiful green floral fragrance created in a classical style with subtle modern twists, the scent, named Adamasafter the Greek word for diamond, is a Christmas gift for the Queen in her Diamond Jubilee year which has seen a host of celebrations across the globe.
It is contained in a bespoke crystal bottle specially designed by Yorkshire glassmakers David Saunders and Andrew Wallace, and in keeping with the royal family’s support of recycling the red, gold and pink bottle was fashioned from recycled Darlington crystal.
The Queen, who celebrated her 65th or Sapphire wedding anniversary this week, has sat on the thrones of seven countries for 60 years since her ascension following her father, King George VI’s death in 1952.
In partnership with the Royal Society of Chemistry (RSC), CPL Aromas, the British-based international fragrance house that created the scent to an RSC brief, took inspiration from the scents and natural products in commonwealth countries, such as Jamaica, Canada and India.
Perfumers Stephene Bengana and Ange Stavrevka, who collaborated to make the scent also wanted to reflect the impressive length of time her Majesty has been on the throne by using fragrances that were characteristically worn at the time of her coronation.
Ange Stavrevka said: “Sensual floral’s were popular during this era as were fresh and lively green accords both of which feature.”
Adamas is a perfume created especially for the Queen by the RSC as a Diamond jubilee Christmas present
The Royal inspired perfume has a light sweet scent formed from the peach and pear notes combined with Lilly of the valley, rose, Indian Jasmine and Tuberose oils, with Canadian Cedar Leaf oil adding a deeper, slightly warmer edge to the fragrance.
Jamaican Pimento Leaf, Sri Lankan Cinnamon leaf and Australian Sandalwood oils also help form the warm subtle base behind the perfume.
There is bad news though for anyone wanting to smell like the queen, this scent will never be available to the common folk: the RSC has confirmed that the fragrance will never be offered to anyone other than the Queen.
President of the Royal Society of Chemistry, Professor Lesley Yellowlees said: “The RSC, of which the Queen is Patron, wishes to mark her Majesty’s jubilee in a special fashion and with her agreement, we set about creating something that would echo her own interests while having a unique aroma.”