Khloe Kardashian and Lamar Odom are releasing their second scent just in time for the holiday season.
In the same way music artists monetize on the time of year for giving, Khloe Kardashian and Lamar Odom are hoping to increase their earnings with a follow-up perfume titled, Unbreakable Joy.
Playing on the first cologne called Unbreakable, the name simply screams Christmas.
When last year’s bottle hit the shelves they stated it was all their strong bond.
In a new statement, Khloe Kardashian, 28, describes how they channeled the most wonderful time of the year.
“The holiday season is all about surrounding yourself with the ones you adore, and we wanted to create a fragrance that really captures that overpowering joy you feel during this wonderful time,” Khloé Kardashian said.
The pair picked notes of fresh spices, champagne, jasmine, chocolate truffle, cedar wood and musk, which are apparently, the ingredients this charismatic couple surrounds themselves with during the holidays,’ according to a release.
In the advert, Khloe Kardashian can be seen wrapping her arms around her husband’s neck as she grins.
Her flowing brunette locks which cover one eye fall onto his bald head as they both look down the camera lens.
While the photograph is black and white the product stands out as it is allowed to be seen in its red glass bottle form.
The scent – which retails for $45 – features silver foil bubbles that represent champagne and the festive spirit of the season.
Khloe Kardashian and Lamar Odom are releasing their second perfume Unbreakable Joy just in time for the holiday season
A handwritten note at the top of the print commercial reads: “A thing of beauty is a joy forever. Khloe you are my joy – Lamar”
At the bottom of the shot, it is introduced as “A blissful new fragrance from Khloe & Lamar”.
Khloe Kardashian has wasted no time in promoting it and has already made the print her Twitter background.
In her blog she wrote: “Lamar and I are beyond thrilled to announce the release of our second fragrance – Unbreakable Joy!!!! It’s out just for the holiday season, and our goal was to create a scent that embodies that wonderful feeling of pure love, happiness and joy that this time of year is all about.
“We poured our hearts into the creation of this fragrance and we’re so happy with how it turned out – we hope you are too!
“Unbreakable Joy is available online for a limited time at perfumania.com. I can’t wait to hear what you all think!”
Following an exclusive launch, The Perfume Shop recorded that it sold one bottle of Justin Bieber’s new fragrance Girlfriend every minute in the opening week, making it one of the business’ bestselling celebrity scents.
On top of the in-store success, The Perfume Shop saw a dramatic increase in online traffic with the launch producing an increase in sales of 132% compared to this time last year.
Die hard Beliebers camped outside The Perfume Shop stores in UK and swarmed high streets across the country as they eagerly awaited the launch of the teen idols fab new fragrance.
The Perfume Shop recorded that it sold one bottle of Justin Bieber’s new fragrance Girlfriend every minute in the opening week
The Perfume Shop’s Facebook page has been overrun with “likes” and comments and 75% of the business’ Twitter feed was dominated by Justin Bieber posts during the launch weekend, including a tweet to all UK fans from the heartthrob himself directing them to UK stores.
Michelle D’Vaz, UK National Advertising and PR Manager at The Perfume Shop said: “With the remarkable success of JB’s debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend.
“The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!”
Madonna appears to have forgotten about her pedicure despite her groomed exterior while launching her new fragrance Truth or Dare in New York yesterday.
Madonna, 53, suffered a bout of temporary amnesia when it came to nurturing her feet, confidently strutting onto the red, or rather black, carpet wearing a see-through chiffon skirt and peep toe heels.
She may have tried to deflect attention from her lower half by showcasing her svelte figure in the sheer black lace dress – but the large toe on her left foot stood out as it appeared to be painted gold while the others were simply decorated with a clear nail varnish.
Though her upper body was clad in a bodysuit, her legs were visible underneath the flimsy skirt with her bare ankles poking out the bottom.
Madonna completed the seductive ensemble with a heavy cross pendant.
Madonna launched her new fragrance Truth or Dare at Macy’s in New York
Though it is now 22 years after her documentary, Truth or Dare, was filmed in 1990, Madonna debuted her fragrance of the same name at Big Apple department store Macy’s.
Daughter Lourdes threw her support behind her mother with an appearance at the launch.
Despite her groomed exterior, Madonna appears to have forgotten about her pedicure
Fragrance specialists Coty Inc. signed an agreement with Madonna’s MG Icon company to launch her perfume.
Coty already have several celebrity endorsed fragrances on their books, including David and Victoria Beckham, Halle Berry, Jennifer Lopez, Kate Moss, Beyoncé and Kylie Minogue.
Madonna’s fragrance is aimed at women aged 25 to 45, with the 35-45 group as primary aim.
Speaking about the fragrance, Madonna told Women’s Wear Daily: “I have always been obsessed by fragrance…
“For years wanted to create something personal that was an expression of me, but that other people could relate to as well.
“Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere.
“She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious.
“I wanted to recreate this scent, but with something fresh and new about it as well.
“Something honest and yet daring – hence the name Truth or Dare.”
According to reports, Madonna was deeply involved in the process of making her perfume.
She worked with Stephen Nilsen, a perfumer at Swiss fragrance company Givaudan, to create a “composition of white flowers on an intensive gourmand background”.
The scent is described as both light and dark, opening with notes of gardenia, creamy tuberose and neroli.
While at its heart there is jasmine, benzoin and white lily, based on vanilla absolute, caramelized amber and sensual musk.
The fragrance comes in two sizes – as 50 and 75 ml Eau de Parfum – along with body lotion and shower gel.
Perhaps her scent will sell as well as her recent album did.
Madonna scored the biggest selling debut album of 2012 in America when it was released last week.
MDNA sold an impressive 359,000 units, making it her eighth album to top the Billboard 200 albums chart.
Madonna is set to embark on her US tour this summer.