The first ever YouTube awards were held in New York and presided by Jason Schwartzman and Reggie Watts.
The event featured Eminem, Lady Gaga and M.I.A making live music videos directed by the awards’ creator, Spike Jonze, and others.
Eminem won Artist of the Year, while Taylor Swift’s I Knew You Were Trouble took the YouTube Phenomenon award.
The ceremony was streamed live online.
The inaugural YouTube awards reflect an increasing trend for people to turn to the internet, rather than television and radio, for music and video
Nominees were chosen by taking into account the YouTube views, likes, comments and subscription figures for different artists.
Indie actress Greta Gerwig kicked off proceedings at the sprawling Pier 36 venue, performing in a live video for Arcade Fire and their new song Afterlife.
Lady Gaga was up next, tears rolling down her cheeks as she performed her single Dope for the first time wearing a baseball cap and flannel shirt.
The coveted Video of the Year award went to South Korean group Girls’ Generation for their song I Got A Boy, while Innovation of the Year went to DeStorm Power, the YouTube user whose 250 videos on the website have been watched more than 200 million times.
The inaugural YouTube awards reflect an increasing trend for people to turn to the internet, rather than television and radio, for music and video.
In August last year, the Nielsen rating agency published a survey in which 64% of American adolescents said they listened to music on YouTube, compared with 56% who listened to radio.
Robin Thicke’s music video for Blurred Lines has been branded too hot for YouTube and has been banned from the website.
The clip features nude models prowling around Robin Thicke and rappers T.I. and Pharrell.
The video is still playing on the music video website Vevo.
Robin Thicke’s music video for Blurred Lines has been branded too hot for YouTube and has been banned from the website
Robin Thicke’s unrated clip was released last week and garnered more than 1 million views in days. The original video was released a week before and has 1.3 million views.
The R&B crooner said in an interview last week that he had sought the approval of his wife, actress Paula Patton, to shoot with nude models.
“Obviously if she didn’t like it, I wouldn’t put it out,” Robin Thicke said.
The original kid- and teen-friendly version debuted last month.
Robin Thicke, 36, said director Diane Martel came up with the idea of using nude models.
“As long as it’s fun and the girls are comfortable, let’s do something silly,” Robin Thicke said.
“Let’s take some chances.”
Blurred Lines will appear on Robin Thicke’s sixth album, due out this summer. The singer said because of his upcoming album, he won’t appear on the second season of BET’s Real Husbands of Hollywood, which also stars comedian-actor Kevin Hart.