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most valuable company

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Tech giant Apple has lost its crown as the world’s most valuable publicly traded company after its shares continued to fall.

Oil company Exxon Mobil has regained the top slot after Apple shares fell 2.4%, following a 12% drop on Thursday.

Apple, which posted disappointing iPhone sales figures on Wednesday, has seen its shares fall 37% since their record high last September.

Exxon became number one in 2005, traded places with Apple during 2011, and had been number two since early 2012.

At the close on Wall Street, Apple had a market value of $413 billion, against Exxon’s of $418 billion.

Apple has been hit by fears over its future growth, despite record profits.

Although the firm said on Wednesday that it had sold more iPhones (47.8 million) and iPads (22.9 million) in the final three months of last year than in any previous quarter, investors and analysts had expected yet more.

On Thursday, about $50 billion was wiped off Apple’s value after the biggest daily drop in the firm’s stock in four years.

Exxon Mobil has regained the crown as world's most valuable publicly traded company after Apple shares continued to fall

Exxon Mobil has regained the crown as world’s most valuable publicly traded company after Apple shares continued to fall

Apple is also facing fierce competition from rivals like Samsung, which accounted for one in four of all mobile phones shipped worldwide last year, according to Strategy Analytics.

Apple’s share price rose sharply following a revival under Steve Jobs, who died in 2011, which came about first in computers and then the iPod music player, and was then followed by the iPhone and iPad.

Apple’s shares were worth as little as $3.19 in 1997 when it faced the possibility of bankruptcy, and reached a record $702.1 on September 19.

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Apple, the world’s most valuable firm, is now the most valuable company of all time, with a market value of approximately $623 billion.

Apple has now surpassed Microsoft’s record of $620.58 billion set in 1999. However that figure is not adjusted for inflation.

The news comes ahead of the anticipated launch of the iPhone 5, and possibly a smaller and cheaper iPad.

Apple, the world's most valuable firm, is now the most valuable company of all time, with a market value of approximately $623 billion

Apple, the world's most valuable firm, is now the most valuable company of all time, with a market value of approximately $623 billion

Apple shares hit $664.74 in New York midday trading, before falling to $663.

That was $14.98, or 2.3%, higher than Friday’s close.

There is also speculation that Apple plans to make a TV set.

However, despite its market valuation, Apple, like many US companies, faces a number of challenges.

The strength of the US dollar against the euro and other currencies makes US-made goods more expensive overseas. Added to that, the faltering economic recovery in the United States, combined with recession in major markets such as Europe, is also making it more difficult to sell consumer electronics.

Apple also faces stiff competition from Samsung’s Galaxy S3 and HTC’s One X smartphones.