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Photographer Dario D was fed up with his fast food order not looking quite as appetizing as it did on the advert and decided to see how the food sold over the counter matched up to the promised product.

He bought burgers and tacos from some of the biggest chains in the United States and set them up in his studio for a professional standard photo shoot.

And the difference was clear to see.

Dario D found that most of the burgers he bought were not quite as tall as the adverts promised they would be.

In fact, Big Macs would struggle to fit inside their boxes if they matched their picture.

Another McDonald’s burger, the Angus Deluxe Third Pounder, would have the same trouble.

Dario D embarked on the project following: “a lifetime of disappointment, bafflement, and rage”, posting the results on his website.

He gave Burger King’s Whopper a few tries, but after slightly squashed results could only conclude: “They need to fire the guy who does his yoga on top of the Whoppers.”

In one side-by-side comparison, he showed the results of asking staff at different locations to make the Whopper look like its advert.

Photographer Dario D found that most of the burgers he bought were not quite as tall as the adverts promised they would be

Photographer Dario D found that most of the burgers he bought were not quite as tall as the adverts promised they would be

“Both times, the cashiers turned and took strangely long, careful looks, as if nobody had ever requested that before,” he said.

“They said sure.”

Out of curiosity, Dario D complained about the “misleading” adverts.

A member of Burger King’s Consumer Relations Team replied: “One may find the Whopper Sandwich as pictured in commercials more attractive because during photo sessions, professional food stylists are used to ensure the consistency and appearance.”

It wasn’t just burger chains where the food failed to size up to its commercial counterpart.

In Taco Bell and Jack in the Box, the tacos were thin compared with the packed shells in the adverts.

Of the Taco Bell results, Dario D said: “Since these tacos are pretty dry and empty, I can only tolerate them with hot sauce, which, for me, is when they become good.”

With the help of a green screen and rotating chair, Dario D took each product’s photo at the most flattering angle he could before using digital software to show the advert and real product side-by-side.

Dario D said: “I gave the items as fair a chance as absolutely possible.”

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McDonald’s disappointing sales have led the fast food giant to begin testing new menu items, including three new varieties of its prized Quarter Pounders.

The new burgers in development include a Habanero Ranch Quarter Pounder, with white cheddar, hickory-smoked bacon and a new habanero-ranch sauce; a Deluxe Quarter Pounder, with American cheese, lettuce, tomato, red onion, pickle, mayonnaise and mustard; and a Bacon and Cheese Quarter Pounder, with American cheese, bacon, red onion, pickle, mustard and ketchup.

The company is also getting ready to launch a new McMuffin made with egg whites.

McDonald’s is testing its new fast food products during a time of major transition for consumer goods companies in the US, as Nation’s Restaurant News reports.

McDonald’s posted its first monthly sales drop in nine years earlier this month, amid a loss of customers to rival chains such as Burger King. McDonald’s global same-store sales fell 2.2 per cent in October.

Soon after that sales drop made headlines, McDonald’s announced plans to replace its US president, Jan Fields, who has been with the company for more than 35 years and who drove the expansion of its popular McCafe drink menu.

Jan Fields will be replaced by Jeff Stratton, McDonald’s global chief restaurant officer effective December 1, the company said.

“We feel that now was the right time to make a change in leadership for the U.S. business,” company spokeswoman Heidi Barker Sa Shekhem said on November 15.

McDonald's is changing up its menu with three new Quarter Pounder burgers

McDonald’s is changing up its menu with three new Quarter Pounder burgers

McDonald’s chief executive, Don Thompson, recently told investors that slow growth and increased competition in the United States would be a “new normal” for the brand, requiring a greater emphasis on less expensive menu items.

Several factors are impacting McDonald’s declining sales, including the undercooked US economy and high unemployment among younger consumers who tend to favor fast food.

Other fast food chains, including Wendy’s and Yum! Brands, which operates KFC and Pizza Hut, have been suffering similar fates.

McDonald’s operates or franchises more than 34,000 restaurants worldwide, including more than 14,000 in the United States.