Facebook has decided to make a major change in its advertising systems in an attempt to deal with concerns about offensive content.
There will now be new restrictions on where adverts appear on the site.
Marks and Spencer and BSkyB were among companies to suspend advertising after complaints that adverts had been placed on pages with offensive material.
Facebook is now planning to remove any advertising from many of its pages.
The social network’s move follows complaints about a Sky advert promoting an M&S voucher.
The advert was placed on a Facebook page called “cute and gay boys”. The page featured photographs of teenage boys.
In a blogpost on Friday, Facebook said: “We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action.”
Facebook said that from Monday it will implement a new process to determine which pages or groups should feature adverts alongside the content.
There will be no adverts on pages that feature any violent or controversial content, even if such content is not in violation of the company’s rules.
According to one source, Facebook will create a “gold standard” of around 10,000 pages that are deemed suitable for adverts, and then inspect other pages to see if they can be added to the list. All adverts will be removed from other pages.
Facebook removes ads from controversial pages to avoid boycott
A spokesman said this would be a labor-intensive process but we take this” very seriously.”
BskyB said it looked forward to discussing the new measures and would keep the situation under review.
M&S had asked BSkyB to remove the advert, and it suspended some of its own advertising campaigns on Facebook.
BSkyB suspended all of its advertising on the social network, where it has been a major customer.
Both companies had said they were keen to use Facebook again, but needed to be sure that their advertising would not appear next to offensive content, or material that might reflect poorly on their brands.
Speaking before Facebook announced its policy change, a spokesman for BSkyB said: “We have asked Facebook to devise safeguards to ensure our content does not appear alongside inappropriate material in the future.
“We will review the situation in due course.”
Sources at M&S said Facebook had been taking the issue very seriously at the highest level.
In an additional statement, an M&S spokeswoman said the company did not “tolerate any inappropriate use or positioning of its brand and has very clear policies that govern where and how our brand is used”.
She added: “We take any suggestion that these policies are not being adhered to very seriously and always investigate them thoroughly.”
Earlier this month, Facebook was forced to act against misogynist content on its site after protests from women’s groups led some advertisers to suspend campaigns.
Marks and Spencer has launched the “Perky Profile” bra to help shoppers get Dita Von Teese’s look for less.
M&S aims to give breasts a retro cone shape thanks to specially constructed padding.
The bra, which is available in Dita esque black and pink, as well as a ladylike cream, will, say M&S, give you a “push out” rather than a push up profile.
Soozie Jenkinson, Head of Lingerie Design at M&S says: “Modern day celebrities like Dita Von Teese have championed this glamorous retro forties style.
“The perfect underpinnings are essential in achieving this look, which is why we launched our Perky Profile bra which projects the bust giving you a fuller, more pronounced shape for the ultimate Sweater Girl look.
“This lingerie innovation uses a completely new cup shape creating a higher bust point giving a more stand out shape.”
Marks and Spencer has launched the “Perky Profile” bra to help shoppers get Dita Von Teese’s look for less
Paschal Little, head of lingerie innovation at M&S added: “The unique and innovative smoothing cups have been engineered with extra projection at the bust point providing a modern silhouette which emulates glamour icons from the 1940’s Hollywood era.
“This gives a great new shape under this season’s <<New Look>> silhouette.”
Although the perky profile bra and drop a dress size dress have been grabbing most of the headlines, they aren’t the only body enhancing pieces to have arrived at M&S in recent months.
Other new additions to the brand’s output include the “no gap shirt” which has a hidden placket and an extra button to ensure that you never flash your bra again.
Also proving popular is the new Light as Air bra, which weighs just 39 grams – a whopping 11 grams less than the average bra.
With no padding and made using new moulding techniques, the bra gives a smooth shape without adding weight.
“The ultra light weight and breathable materials used in our Light as Air bra [were] developed to keep you cool and comfortable in the warmer months,” added Little.
“We have incorporated an airy, open work channel below the cup to increase the feeling of coolness, comfort and airflow through the garment.
“This modern concept bra is neither padded nor non padded, but is molded to give you a feminine shape with definition.”
Marks & Spencer has unveiled the Drop a Dress Size Collection and is marketing its selection of figure-skimming designs as “a stylish way to look slimmer in seconds”.
Each dress in the range is constructed with a seamed Secret Support lining, which works to help shape your figure, define your waist and create a smooth silhouette.
M&S Drop a Dress Size Collection promises to make you look a whole size slimmer
It’s the same technology as the famous M&S firm control shapewear – the inner slip is darted at the waist to cinch and shape, while smoothing out lumps and bumps.
Available in sizes 8-22, the £59 ($93) designs are simple day-to-eveningwear M&S says will look great now and last well into autumn 2013.
According to M&S: “Targeted reinforcement gives the wearer a more supported and streamlined silhouette thus giving the illusion of a slimmer shape in seconds.”
But M&S isn’t the only brand making the most of new bodyshaping technology.
Body Frock also design dresses engineered to enhance a women’s finest features.
Complete with special control lining, the dresses are designed be a simple solution to looking slim and feeling smooth and Holly Willoughby, Kym Lomax and Kimberley Walsh are all fans of the slimming style.
“The inside lining should fit slim and taught like a corset,” claims the brand.
Designed by Melanie Davis, one of the UK’s leading designers of young fashion and the founder of Pamplemousse back in the late 80′s and 90’s, the brand pride themselves on 28 years of experience designing dresses to make women feel great.
In April this year, the “S” dress (the letter stands for “shape”) was unveiled by fashion label Mooi and claimed to help its wearer drop a dress size, while being made of machine-washable, crease-resistant material.
Each of the garments are made with 28% elastane, which creates a slimming effect and the garment is designed to appear a size smaller.
Bandage-style dresses have attracted a following from celebrities such as Gwyneth Paltrow, Victoria Beckham and Eva Longoria for their figure-hugging designs.
Marks and Spencer claims to have come up with the perfect solution to bingo wings – Flatter Me Armwear – a crop top dubbed as “Spanx for the arms”.
Available as a body or a crop top – and following on from the Flatter Me bra and knicker – Flatter Me Armwear is a long- or three-quarter-sleeved solution to strappy party dresses.
Worn beneath the outfit but over the bra, the light-control fabric promises to gently sculpt arms and “give a smooth and firm silhouette while the intricate lace adds a touch of glamour”.
Soozie Jenkinson, Head of Design for Lingerie at M&S says: “Sleeveless dresses can be tricky to wear for many women who are conscious of bearing their upper arms.
Marks and Spencer claims to have come up with the perfect solution to bingo wings, Flatter Me Armwear, a crop top dubbed as Spanx for the arms
“Now you don’t have to restrict your dress choice as our Flatter Me Armwear, the newest item in our shaping solutions wardrobe, allows women to wear sleeveless dresses with style and confidence.”
Paschal Little, Head of Lingerie Innovation at M&S says: “Our Flatter Me Armwear is designed with a beautifully delicate lace which has light shaping properties that will gently smooth and shape your arms for a sleek look with a bra fastening under the bust for a secure and snug fit.”
The Flatter Me Armwear is £22.50 ($34.50) while the body, which comes with a flattening tummy panel, is priced at £27.99 ($43), and both are available online.
The latest range from Marks & Spencer is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape.
Consisting of a knicker, slip and tights, the products have been created with a pert profile in mind, and are here just in time for the Christmas party season.
Paschal Little, Head of Technology at M&S says: “Our Secret Slimming™ Bum Lift products use discreet, innovative lingerie construction techniques to lift, shape and contour your bottom, with tummy control for a sleek silhouette under your clothing.”
And Soozie Jenkinson, Head of Lingerie Design at Marks and Spencer says: “Wiggle pencil skirts and bodycon dressing call out for curve-enhancing underpinnings.
“Whilst we may not all be blessed with a bombshell body or a divine derriere like Kylie and Beyonce, we can certainly enhance our silhouette by choosing great underwear to sculpt and shape the body to wear this seasons silhouette with confidence.”
The latest range from Marks and Spencer is the Secret Slimming Bum Lift collection designed to sculpt bottoms and tame tummies to create a more alluring shape
The knickers and slip are made with a bottom panel made using light control fabric. An inbuilt sling lifts and shapes the buttocks to give a pert appearance while the overall look lifts and shapes without flattening the natural curve.
The remaining part of the slip and knicker is made with firm control fabric which slims and smoothes the thighs and flattens the tummy.
In the tights a knitted woven sling cups the buttocks lifting and shaping them without flattening the natural curve and Secret Slimming™ technology is used to weave them fabric to again slim and smooth the thighs and flatten the tummy.
Marks and Spencer have created a solution for the women with an ample bosom in the form of the “Amazing Illusion” bra.
This innovative design is the first ever patent pending non wired padded bra which goes up to a G cup.
Soozie Jenkinson Head of Lingerie Design at M&S said: “For the past 60 years, bra wires have been the global industry standard in helping to shape, support and lift the bust.
“I believe this exciting innovation has the same potential to revolutionise underwear for our generation as underwires transformed the underwear drawers of women in the 1950’s, offering a completely new bra construction which delivers on shape and support but is wire free.”
Amazing Illusion’s innovative design is the first ever patent pending non wired padded bra which goes up to a G cup
With the soft channelling around the cup and secret support sling providing extra lift, this bra gives the shape a regular wired bra provides.
For extra comfort this bra boasts a padded cradle and smoothing wing making this an extremely comfortable addition to any lingerie drawer.
“Our Amazing Illusion TM bra is our first non wired padded bra that is available in sizes up to a G cup.
“We developed a hidden patented technology which provides all the comfort you would expect from a non wired bra but with the support and shape you expect from a wired bra, a truly amazing innovation!
“Women who have worn this bra have commented that it feels almost like wearing nothing,” said Paschal Little, Head of Innovation at M&S.