Home Tags Posts tagged with "Marketing your business"

Marketing your business


If you would like to take your business to a whole new level, you have come to the right place. You can use marketing automation to take your results to where you have always wanted them. Doing so is much easier than you might think, and many marketing automation companies are willing to help. Marketing automation gives you a range of unbeatable benefits to which you would otherwise not have access:

· Boost Your Profit

· Save Your Time

· Expand Your Reach

In simple terms, marketing automation consists of software and systems that do the hardest parts of your marketing for you.

Boost Profit

Since your profitability is one of the most vital aspects of your business, let’s cover it first. Most businesses that fail do so because they don’t get their marketing right. They focus on the wrong things and overlook the most critical needs of their target customers.

Even when they get it right, marketing takes a lot of time and energy to implement. You can boost your profit more than you once thought possible when you use the right marketing automation plan. You can learn about your prospects and give them what they want without much additional effort, and the outcome will impress you.

Save Time

All business owners and marketing experts know that time is a limited and valuable resource. Anything that steals time away from running your business also hurts your bottom line. Some tasks that take time are essential to your bottom line, and marketing is one of them.

The good news is that the right marketing automation plan reduces the amount of time you spend on marketing. You can then use that time to work on the other areas of your business, and the rewards are exponential.

Email Funnel

An email funnel is the perfect example of marketing automation. While it can include chatbots and social media autoresponders, we are going to focus on the email funnel. In a classic funnel, you send people to an opt-in page and collect their email addresses. You then send out emails to your prospects to build relationships with them over time.

You then pitch your offer and go for the sale. You lose people at each step of your funnel, but it acts as a filter. The people who remain at the end are your most valuable customers, and they will stay with you over the long run if you treat them right.

Lead Generation

Lead generation is the first step in your marketing automation plan. To automate your lead generation process, put tracking pixels on your website and social media pages.

Also, you can use web code that reads cookies on your prospect’s browser and show them benefits unique to their needs and desires. For example, imagine you sell weight loss videos and diet plans. Your lead generation page should give valuable advice and offer a free video. Require your prospects to enter their email address to access the video.

Email Automation

Most marketing automation companies that know what they are doing use email automation. Once people join your list, your marketing automation software automatically sends them emails over several days or weeks.

It can then send the sales email after building enough trust with your prospects, and you don’t need to put in any additional effort once your system is in place. You might, however, want to change a few elements to see what gives you the best results possible.

Conversion Tracking

The old way of email marketing involved sending the same content to everyone on an email list. This approach causes you to lose more sales than you can imagine. You defeat that problem with conversion tracking software, which is included with most reputable email responders.

This software tracks which of your customers buy something in your email offer and when they do it, but it also tracks the ones who don’t. Based on the system you set up, the software places your customers into different groups based on their spending habits. Knowing the different behaviours and spending habits of your prospects is a powerful way to improve your sales rate.


Upselling is an effective tool that skyrockets your profit when you use it the right way. You upsell the people who buy your first offer right away. These are the ones who enjoy your products and have enough money to buy them. Going with the weight loss example, your first product could be a video course selling for $47.

Your upsell could be private coaching sessions with experienced fitness experts, or you could offer membership programs. As long as you offer solid advice that gets results, a lot of your past customers will pay several hundred dollars or more for your advanced products.


If you have ever added an item to your online cart but did not buy it right away, you have seen a downsell in action. Downselling works because it helps you get sales from those who would otherwise not buy from you.

Some of these people don’t have the budget for your products, but others are not comfortable paying the asking price. To use downsells, separate the people who don’t buy your first offer into a group. You then send that group discount codes or offer them a cheaper version of your product. If you are selling digital products, you lose nothing by offering discount codes.

Final Thoughts

As you can see, marketing automation is an effective way to increase your sales and boost your bottom line. Investing the extra profit you earn back into your business lets you expand to new areas if that’s your goal. You can also use the time you save to come up with even more product or service ideas. You now have the information required to implement your own marketing automation plan.

As with most things in business and life, you go through a trial-and-error process while discovering what approach is the best fit for your business. You can skip the roadblocks by hiring a marketing automation company to do it for you, and you then enjoy the rewards much sooner. No matter the path you choose, marketing automation can do wonders for your bottom line.



Picture Source

The real estate industry is a popular one because it offers the perfect business model. There are always going to be consumers for this type of business because people will always want somewhere to live. Of course, that’s quite a basic “stripped-back” way of looking at the real estate industry. Getting into this line of business as a property developer and an entrepreneur requires some preparation. You most likely don’t have any experience or expertise but if you have money to invest then you’re good to go. Obviously, you need to do some research to avoid making costly mistakes. Let’s talk through the steps that will lead you towards success in real estate development.

Buying your first property.

Buying your first property is a daunting move but also the start of a new business, in a sense. Your goal is to buy somewhere with the potential for improvement because you want to make a sizeable return on your investment so as to pour more money into the next property. You’re looking to add value to whatever property you buy but you do also need to think about the area in which the property is based. Location has a massive impact on a house’s value. If you’re aiming to sell a property to a family then think about how close it is to local schools, playgrounds, and so on. If you’re aiming to sell a property to working professionals then think about how easy it is to commute from that area to the local town or city.

As for adding value to the property itself, you don’t need to burn additional money in order to do so. You’re aiming to keep your expenses as low as possible so that your gross profit is respectable when you eventually sell the property. If you take the DIY approach to sprucing up your home then you’ll reduce costs and maximize the resale value. You should start by repainting the walls a neutral color to both make the interior look brand new and to brighten up the house. White naturally reflects light. And you should make sure you tidy up the garden too because a property’s exterior makes the first impression on buyers. A vibrant, colorful front lawn could make all the difference to potential buyers.

Expanding your empire.

Buying and selling properties one at a time is time-consuming and you could ultimately make far more money by expanding your business to deal with multiple properties. You’ll probably need help if you’re expanding your empire beyond dealing with one property at a time, of course. It’ll be hard to ensure your business remains a one-person operation if you’re juggling multiple houses or flats. You could look into a company such as LJB Construction to help with constructing and developing a Homeowner’s Association community if you’re ambitious enough to develop and market an entire residential subdivision. Taking that leap is brave but it could definitely be rewarding in terms of the returns on your investment.

Marketing your business.

When it comes to finding success as a property developer, the final piece of the puzzle is marketing. You need to build a name for your brand so as to ensure good future relationships with both buyers and associates with whom you might have a relationship, as a real estate investor. Referrals are key, so you need to make sure you prioritize customer service so as to get the best testimonials possible for your business.