A logo gives a company identity. A new company cannot be complete without a unique and professional designed logo. If you need a professional logo, there are many ways you can get the logo created. One you can hire a design agency or create a logo contest. Hiring a designing agency has been the trend for some years. However, today, there is a better way of getting your logo designed.

What is a logo design contest?

A logo design contest is whereby you fill out a contest brief giving detailed descriptions of the kind logo they want. The contests have slight differences depending on the platform one is using. After filling the form, the contest kicks off. While filling the form, it is important to be very specific about the features you want on the logo.

This information will help the designers to have a clear idea of what you expect. You will start receiving designs from a lot of designers from every part of the world. Then you will review all the submitted designs and select the one you like best. The designer whose logo is selected, is paid for the work delivered.

Benefits Of A Logo Contest

LogoMyWay says there are many advantages to running a logo contest compared to hiring a design agency or designer. As a client, you will be in a position to choose a logo from a wide range of logos and is a benefit because different logo designers will create logos with unique ideas. Here are the benefits of running a logo contest.

• Many designs to choose from

The most important thing about running a logo contest is the option of having different logo designs where you choose the best. The designers who will participate in your competition will design the logos according to how they understand your instructions. Therefore, you will be surprised by the creativity displayed by the designers. The contest is an advantage compared to the traditional way of hiring a design agency where creativity is limited to the agency. Having many designs to choose from is an advantage because at times you might not be exactly sure what you want and you can narrow down on the designs until you get the one you like most.

• Affordability

A logo contest not only gives you a wide range of logos to choose from,  but it is also more affordable than hiring a single agency to design your logo. In many platforms, the price of a logo can be as low as $150, which is a price that you cannot get even from the smallest design agencies. Another advantage of logo contests is that only the designer whose logo is selected receives payment. There are platforms where you can even indicate a fixed amount of money that you are willing to pay for the logo. Therefore, everybody who will participate in the competition already knows the price.

• Fast delivery

Although response varies from one platform to another, in most of them, you will start receiving designs within a few hours. Therefore, you can be sure that within two days, all the people participating in the competition will have submitted their designs. That gives you ample time to sort through the designs and start eliminating the ones you do not like. A logo contest can help you acquire the perfect logo for your company within a few days. A design agency will work at a slower pace because of many consultations between you and the agency. Starting a logo competition is the quickest way of getting a high-quality logo within a short period.

• Reviewing work from different designers

Apart from having different designs to choose from, you also get a chance to see designs from multiple talented logo designers. On the other hand, when you work with an agency, you will most likely be working with a single designer. If you are willing to pay more money, you can work with a team of designers, but the team will be working together so their ideas will be in unison. However, when you create a contest, you will be working with designers from all over the world, and each designer will come with different styles and approaches to the challenge. The designs submitted will be unique, thus giving you a large variety to choose.

• It pushes for excellence

People who participate in logo design competitions know that you only get paid if your design wins, which is a big motivator for the designers to create high-quality logos. Whenever there is a competition, people tend to do their best to excel. Therefore, you can expect very professional designs.

Conclusion

Running a logo contest is a guaranteed way of getting a high-quality logo for your company. It will also cost you less and have the logo ready in a very short time. Start a logo contest, and you will be impressed by the results.