Figure-skimming brand Spanx launched a collection of slimming undergarments in honor of their A-list fans like Kim Kardashian, Oprah Winfrey or Adele.
Spanx have launched a “Star Power” range, which they promise will make mere mortals look and feel more like “celebrities on the red carpet in picture-perfect gowns”.
Spanx launched a collection of slimming undergarments in honor of their A-list fans
Each product in the range, priced between $28 for a pair of pants and $82 for leggings, has a tongue-in-cheek name like “Dress to Slimpress” or “Award Thinners”.
While most celebrities like to keep their Spanx well hidden, the new range – which is being sold on their website – is seemingly designed to be seen.
There’s leather-look leggings, as well as faux-suede-panelled shapers, which aim to add a dazzling star touch.
The collection is available on Spanx website, spanx.com, and macys.com.
The brand have also unveiled a bra to tackle the dreaded “back fat bulge” and are set to launch a line of loungewear on QVC later this year.
Previously a red carpet secret, Spanx are now proudly worn by A-listers such as Kim and Kourtney Kardashian, Gwyneth Paltrow, Princess Beatrice, Jessica Alba and Beyonce.
Even tiny-waisted Rochelle from the Saturdays admitted to wearing them under her wedding dress last year.
Brand new label URB clothing have jumped on board the trend for statement legs creating outlandish punky hosiery that’s not for the faint-hearted.
Most of their dripping paint designs are made by decorating classic low denier black tights.
Their designs take a twist on the gothic look with intentional laddering, holes and contrast between high and low deniers, as well as a gunge-like dripping liquid.
Their website warns that while the Black on Black Melting tights are photographed holey, each product comes out slightly different and will arrive to you without holes.
The legwear is made with thin black or clear tights, latex and a thin layer of baby powder, creating the illusion that your legs are dripping with molten matter.
But their designs are not all made for fans of the dark and gloomy.
Brand new label URB clothing have jumped on board the trend for statement legs creating outlandish punky hosiery that’s not for the faint-hearted
Other creations more suited to “punk princess” types include iridescent reflective blue-pink goo dripping on clear tights, lime green goo on clear, silver glitter on clear and many more.
They also make a leggings version of the wacky tights, and even ones for men.
The legwear is hand made in house by URB in around five to seven days, and they deliver within a fortnight after that.
Male leggings – or meggings to those in the know – are the latest trends in men’s fashion in 2013 as they have already been spotted on outlandishly-dressed celebrities such as Russell Brand and Noel Fielding.
And this winter they have started to take New York by storm, sported by the likes of Justin Bieber and Lenny Kravitz.
Now they are expected to follow the skinny jeans trend by crossing the Atlantic to British high streets.
Uniqlo is already selling male leggings through its British website, with other retailers likely to follow.
Designers have been putting male models in leggings for years, but not everyone who tried them has been convinced – with criticisms ranging from “hot and uncomfortable” to “Where do you put your wallet?”.
Meggings are the latest trends in men’s fashion in 2013
One Manhattan resident proud to show off his legs is English internet entrepreneur Mark Dorosz, 34.
He told a newspaper: “Male tights are so much more comfortable than skinny jeans. I’ve always had good legs and it’s nice to show them off all year round.”
But fellow New Yorker Gabriel Cru, 35, said: “Men in tights? Get out of here. We don’t do men in tights in New York. That’s European.”
Half a million pairs of Zaggora’s HotPants were sold in 16 months across 110 countries as women everywhere hoping they could heat themselves thinner.
And now, Zaggora, the firm behind the heating shorts is back – and this time they are after your bingo wings.
The new upper body range – blazers, bras and tops – joins the HotPants and leggings as part of the hi-tech collection of products that the manufacturers claim can assist wearers to burn 18% more calories across a workout than if you wore regular workout gear.
Zaggora say that their products work by increasing perspiration, with results “lab-proven” by scientists after researchers from the Chelsea School of Sport at Brighton University reported weight loss to be four times greater in subjects who exercised wearing the HotPants.
The core temperature in wearers of HotPants – said to include celebrities like Denise Richards, Tess Daly, Kristin Cavallari and Natalia Vodianova along with the regular folk – increased by an average of 18 per cent compared to the control, with effects ongoing after activity ceased, they claim.
Zaggora HotPants work by increasing perspiration
The new upper body range – which includes the Body Blazer, hooded Body Blazer, Coola bra and Hot Top to target arms, back and tummy – uses the same Celu-Lite fabric technology as the HotPants.
Zaggora say it is designed to “harness the body’s natural heat” during activity in order to help increase core temperature and calorie burn.
“Each product has been developed to offer time-pressed women smart solutions to getting active, from ramping up energy expenditure to get the most from their time at the gym to incorporating fast-wicking, odor absorbing fabrics,” they said.
Zaggora founder Dessi Bell said: “We wanted to develop new products that our customers really wanted. Nothing is more powerful than putting customers in the driving seat.
“So, that is exactly what we have done and we are so proud of the results. Happy calorie burning!”