Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Diet Coke in the brand’s latest ad.
In the photo, the corset-style tattoo design from Jean Paul Gaultier’s stunning take on the classic Coca-Cola bottle is projected onto the 23-year-old model’s body.
Daisy Lowe flashes a bright red smile and matching hat – an ode to the drink’s signature bottle cap.
“I love Jean Paul Gaultier’s designs, they’re so iconic,” said the model, who also appeared in campaigns for Marc Jacobs, Louis Vuitton, Pringle of Scotland, DKNY, Mango and Esprit.
“Gaultier creates clothes that make women feel powerful and feminine,” said Daisy Lowe, who is currently signed to London modelling agency Select.
Daisy Lowe flaunts her enviable curves while bringing to life Jean Paul Gaultier’s tattoo bottle design for Diet Coke
The new look is meant to reflect Diet Coke’s approach to fashion, which is all about fun and celebrating the lighter side of life.
Jean Paul Gaultier dressed the Diet Coke bottle, reminiscent of the contour of the female body, in a tattoo in a design which reflected his past fashion collections.
This isn’t the first designer collaboration for Coca-Cola. They’ve been making over the iconic bottles since 2003.
Some big names who have put their designer touch to the label include Karl Largerfeld, Roberto Cavalli, Matthew Williamson and Marni.
The tattoo design is part of a three piece collection Jean Paul Gaultier designed for the brand this summer.
Designer Jean Paul Gaultier has joined forces with Coca-Cola to become the latest member of the body art brigade.
As the newly-appointed creative director of Diet Coke, Jean Paul Gaultier has released the highly anticipated third design in a set of limited-edition bottles.
This quirky new design comes after her unveiled two stylish bottles named “Day” and “Night” which harbored all the design elements of his famous fragrances.
Designer Jean Paul Gaultier has joined forces with Coca-Cola to become the latest member of the body art brigade
The feminine corsets made an appearance in the “Night” design, while “Day” featured the Breton stripes that Jean Paul Gaultier has spent 35 years making his signature and conical bra as worn by Madonna on her 1990 Blonde Ambition tour.
The latest edition bares a strong resemblance to the night-inspired bottle, showcasing a cheeky and risqué tattoo art in a corset shape.
The new bottle is available in Europe starting this month with a campaign shot by Stephane Sednaoui.
Coca-Cola is no stranger to designer collaborations and the bottles have been getting fashionable and collectable makeovers by fashion’s biggest names since 2003.
Jean Paul Gaultier is the latest in a long line of designer predecessors who include Matthew Williamson, Gianfranco Ferre, Marni, Karl Largerfeld and Roberto Cavalli.