Researchers from Reading University, UK, recently identified Matrixyl, a chemical included in everyday skincare products, as a genuinely effective anti-wrinkle ingredient – despite its lack of publicity.
Apparently, Matrixyl could double the amount of collagen produced by the skin, giving you a fresh-faced look.
Matrixyl stimulates the body to make more collagen, a natural skin-plumping agent, and more hyaluronic acid, which also helps skin look younger.
It is found in creams made by High Street brands such as Olay and Ponds, and in designer brands such as Chanel and Dior.
Experts are now convinced that its inclusion is the secret behind which anti-ageing creams work and which don’t.
Matrixyl could double the amount of collagen produced by the skin, giving you a fresh-faced look
Matrixyl was first patented in 2000 by Sederma, a French company that is the world leader in developing anti-ageing ingredients.
The first scientific paper showing that Matrixyl stimulated collagen production and improved the texture of sun-damaged skin was produced in 2005 by scientists working for Procter & Gamble.
They performed a three-month trial involving 93 women aged 35 to 55, who were asked to put a moisturizer containing Matrixyl on one half of their face and the same moisturizer without Matrixyl on the other half.
The scientists then reported a “significant improvement and reduction in fine lines and wrinkles” in the skin that had been treated with Matrixyl.
Olga Gracioso, of Sederma, says: “We know Matrixyl is effective, but manufacturers want consumers to believe efficacy is coming from something else – an ingredient that is unique to their product.
“That’s why they are constantly coming up with new formulations and prefer not to highlight that they still contain Matrixyl.”
In other words, cosmetic companies would rather shout about how their products contain another new ingredient than hail one that several companies use, even if that’s the one that actually makes all the difference.
Companies are constantly trying to come up with different fragrances, textures, serums and oils.
Matrixyl has been included in these for years, but because so many cosmetic products already used it, no one tried to focus on it as a selling point.
The new generation of Crème Fraîche de Beauté by Nuxe is a range of deliciously light and moisturizing skin savers tipped as the next big thing.
From facial creams to serums, the range aims to give your skin 24-hour hydration.
With 8 Plant Milks and Aloe Vera to boost the skin’s water reserves and natural-origin Hyaluronic Acid to maintain optimum water levels, your skin is left perfectly moist and refreshed.
From facial creams to serums, Crème Fraîche de Beauté range aims to give your skin 24-hour hydration
The Crème Fraîche de Beauté line also ensures to help sufferers of dry skin and offers a fondant cream for fresh, soft and replumped skin or a fine, light cream with pure, fine powder from rice grain that absorbs excess oil and delivers matte, supple skin.
You will have to wait until September to get your hands on the latest batch of skin savers, and they can be found at Spacenk.com or feelunique.com
Swisscode Hyaluron, the so-called “super serum”, an alternative to minor cosmetic procedures and expensive facials, has sold out in the UK within just 48 hours of its launch.
The launch of Hyaluron, from beauty firm Swisscode, surpassed expectations thanks to claims that it can reverse the signs of ageing by up to five years.
Pre-order sales of the £45 ($71) Hyaluron serum topped 10,000, and beauty experts have predicted it to the biggest beauty launch of 2012.
Swisscode Hyaluron certainly helps that it has already proved a hit with the A-list. Jennifer Aniston and Courtney Cox are believed to be fans, while Emma Thompson and Helen Mirren are said to be using the serum ahead of the Oscars.
Make-up artist Lou Page, who will be heading teams at the Oscars this weekend, revealed: “Swisscode Hyaluron instantly plumps the skin and leaves an admired dewy complexion – it is the staple of my kit.
“I like to use it as a primer and serum before applying foundation – my celebrity clients dub it the <<super serum>> for its impressive instant results.”
The launch of Swisscode Hyaluron surpassed expectations thanks to claims that it can reverse the signs of ageing by up to five years
The Hyaluron serum delivers the benefits of dermal fillers, the makers say, though without that too-plumped, frozen look that excessive Botox use can sometimes cause.
The active ingredient is hyaluronic acid, and the product is said to offer the component in its purest form.
A spokesman for the brand said: “Hylauron rebalances the proportion of mediators; these are very important for the regulation of the immune system.
“The skin maintains its young, fresh appearance with the serum penetrating into deepest layers of the skin forming an invisible film on the surface so hydrating and targeting the topical layers of stratum corneum and reducing environmental damage.”