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Freddie for a Day


Freddie Mercury, the iconic Queen frontman, becomes an “honorary member of the Angry Birds family” on September 3.

Freddie For A Day and Rovio Entertainment have made a partnership to start the week in which the legendary singer’s memory is celebrated with Freddie For A Day on his birthday, September 5.

Freddie for a Day is such a great way to honor Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style. Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans,” said Peter Vesterbacka, Rovio CMO.


Freddie Mercury as an Angry Birds character

Angry Birds join Freddie For A Day by releasing an animation of Freddie the Angry Bird.


The Finnish creators of Angry Birds release a video that presents an all-new animation of Freddie the Angry Bird, riding his bicycle to the track “Bicycle Race,” 1978 Queen hit.

The partnership includes also a limited-edition Freddie Mercury Angry Bird T-shirts, available at Angry Birds and Bravado web stores.

Tonight Queen members Brian May and Roger Taylor are hosting a special Freddie For A Day fundraising evening in London at the Savoy.

This is the second year when friends, artists, celebrities are gathering to honor Freddie Mercury and raise funds for the Mercury Phoenix Trust – Fighting AIDS Worldwide.

Now into its third year, Freddie For A Day, is an annual event, created by Liz Swanton, the web editor of the Mercury Phoenix Trust. She raised over £1,200 by spending a working day dressed as Freddie. Note that she is a City of London Banker in real life.

Everyone who loves Freddie or who wants to help raising funds can be Freddie for a day. All they have to do is to decide what to wear: the famous moustache, aviator sunglasses, or a full sparkly body leotard. And the options do not end here.

Born Farrokh Bulsara on September 5, 1946, Freddie Mercury died on November 24, 1991, from AIDS complications.

His popularity has grown even more after his death and he is still honored around the world. Two of his songs, “We Are the Champions” and “Bohemian Rhapsody“, have been voted as the greatest song of all time in major polls by Sony Ericsson and Guinness World Records. At the closing ceremony of the 2012 Summer Olympics in London, Queen‘s “We Will Rock You” with solo artist Jessie J was opened with a video of Freddie Mercury from 1986’s Wembley Stadium performance. The audience was full of enthusiasm.


Freddie Mercury

Freddie Mercury, the legendary Queen frontman. Two of his songs, We Are the Champions and Bohemian Rhapsody have been voted the greatest songs of all time.


The Mercury Phoenix Trust was founded in 1992 by Queen members Brian May and Roger Taylor and Queen manager Jim Beach to distribute money raised from the 1992 Freddie Mercury Tribute Concert for AIDS awareness. According to their website, since then, the Trust has raised over $15 million to help in the fight against AIDS worldwide. www.mercuryphoenixtrust.com

 Angry Birds join Freddie For A Day by releasing an animation of Freddie the Angry Bird. (video)

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Celebrating Freddie Mercury’s 65th birthday anniversary lots of events are taking place over the world starting from September 5.



Freddie Mercury, the Queen frontman who left an important legacy

Freddie Mercury, the Queen frontman, who left an important legacy

On Monday night at the Savoy Hotel in London Queen’s Brian May and Roger Taylor honored Freddie Mercury‘s memory. Celebrities including Princesses Beatrice and Eugenie, Tara Palmer-Tomkinson, Nicola Roberts, Fearne Cotton, Holly Branson attended the ceremony. Guests were dressed like the legendary musician, Stephen Fry, Matt Lucas, Ben Elton, Chris Evans worn Mercury-style moustaches. There was also an auction to raise funds for The Mercury Phoenix Trust. Ben Elton, Rhys Thomas, Stephen Fry, Bill Bailey, Russell Brand and Paul Gambaccini were some of the stars who payed tribute to the tragic singer, performing classic Queen’s melodies.

“Freddie made the last person at the back of the furthest stand in a stadium feel that he was connected. He lived life to the full. He devoured life. He celebrated every minute”. Said Jim Beach, Queen manager.

In Shimbashi Square, Tokyo, one thousand persons came to listen to Freddie Mercury‘s famous songs. Hige-Danshaku, Japanese television star and Roy, a notorious Japanese looking like Freddie, hosted the event.


Toronto honors Freddie Mercury on September 9.


AIDS Committee of Toronto, the Mercury Phoenix Trust partner in Canada, has organized “Are you ready to be Freddie for a Day?” event at Woody’s.

The attendees are invited to dress like their favorite Freddie and to wear moustaches. There are competitions such as the Best Freddie Costume, Best Moustache. Other activities are silent auction, classic tunes of Queen performed by local singers, lip-sync, special Freddie Mercury drink (he was a vodka man).


Bucharest celebrates Freddie Mercury with ”Tribute to Remember Freddie Mercury”.


”Bicycle Race – Be Freddie for A Day” is an event scheduled for September 10 in Bucharest, Romania. Anti-AIDS Romanian Association is a Mercury Phoenix Trust partner and has organized the event with Green Revolution Association and Raiffesen Bank. The bicycles are part of bike-sharing gratuity I’Velo system. Ten pretty girls will lead the march wearing moustaches and Mercury Phoenix Trust T-shirts “Freddie for a Day”.


“Freddie For A Day” Global Charity Network is an initiative of the Mercury Phoenix Trust. Charity partners from countries around the world are selected to join every year in the fight against AIDS. The Mercury Phoenix Trust was founded in 1992, after Freddie Mercury’s death, by Queen’s members and manager Jim Beach and its purpose is to raise money for helping persons with AIDS.


Freddie Mercury with Mary Austin, his only true friend

Freddie Mercury with Mary Austin, his only true friend


Farrokh Bulsara, known as Freddie Mercury, was born on September 5, 1946. He is famous for singing with Queen as well as for his solo career.


The Who, The Beatles, Jimi Hendrix, David Bowie, Led Zeppelin were among his favourites artsist. The rocker composed hits like Bohemian Rhapsody, Somebody to Love, Crazy Little Thing Called Love, We Are the Champions, Bicycle Race. He repopularized The Platters’ Great Pretender in 1987. He recorded The Show Must Go On (by Brian May) in 1990 while he was ill, Mercury drank vodka,  said “I’ll fuckin do it, darling!” and started to perform.

Freddie Mercury was bisexual and apparently his sexual orientation was a source of disturbance and sadness for him. Freddie was diagnosed with AIDS (although he had denied HIV infection in the previous years) in 1987, said his partner Jim Hutton, and died of bronchopneumonia as an AIDS complication on November 24, 1991.

Mercury left most of his wealth (his home and recording royalties) to Mary Austin, his former girlfriend who was a great comfort for him in his latest years. Freddie Mercury said about her that she had been his only true friend.


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