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JWT India has decided to sack employees over a series of controversial Ford Figo advertisements, including one showing former Italian PM Silvio Berlusconi with a group of bound women in a car boot.

The adverts were never commercially used but appeared on a website.

JWT, a unit of the world’s biggest advertising group WPP, said the posters were “distasteful and contrary to standards” followed at the company.

The firm’s managing partner, Bobby Pawar, has been asked to leave.

JWT India has decided to sack employees over a series of controversial Ford Figo advertisements, including one showing former Italian PM Silvio Berlusconi with a group of bound women in a car boot

JWT India has decided to sack employees over a series of controversial Ford Figo advertisements, including one showing former Italian PM Silvio Berlusconi with a group of bound women in a car boot

According to reports, the creative director of Blue Hive, a WPP unit dedicated to managing the Ford business, Vijay Simha Vellanki, has also been asked to resign.

“We deeply regret the publishing of posters,” JWT said in a statement.

“After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT.”

One of the adverts showed Silvio Berlusconi in the driver’s seat with three bound women in the boot and a slogan: “Leave your worries behind with Figo’s extra-large boot.”

They were uploaded on a website just days after India passed strict anti-rape laws.

The posters had triggered comments against them on the various social media, with many people labelling them as sexist.

The controversy saw the Indian unit of Ford Motor Company issuing an apology earlier this week.

JWT also condemned the posters saying that “these were never intended for paid publication and should never have been created, let alone uploaded to the internet”.

“This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation,” it said.

According to some reports, Ford is one of JWT’s biggest global accounts.

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Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in the boot of a car.

The advert, showing three women bound and gagged in the boot of a Ford Figo, appeared on a website.

Silvio Berlusconi was shown in the driver’s seat with a slogan: “Leave your worries behind with Figo’s extra-large boot.”

The advert has not been used commercially.

Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in Figo’s boot

Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in Figo’s boot

Reports say that it was posted online by the India-based advertising agency hired by Ford.

Ford Motor Company said it regretted the incident and called the images “contrary to the standards of professionalism and decency within Ford”.

“We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford said.

A Ford spokesperson said the company was taking the incident “seriously and are reviewing approval and oversight processes, and taking necessary steps to ensure nothing like this ever happens”.

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