Duck Dynasty stars Willie and Korie Robertson and principals of the sprawling Trinchero Family Estates winery toasted their new joint wine label Tuesday at a launch party in St. Helena.
The Duck Commander Wines label is “a great opportunity to join with a tremendous success story – the Robertson family,” said Roger Trinchero, the winery’s chief executive officer, at the party with about 75 staff and family members, local distributors and guests.
Roger Trinchero said while the business aspect of the new label was attractive, it was the chemistry between the two families that was compelling for him.
“They come from the same sort of background that we did – plus they are really great people,” Roger Trinchero said.
Willie and Korie Robertson and principals of the sprawling Trinchero Family Estates winery toasted their new joint wine label at a launch party in St. Helena
“We share the same values,” he added.
“Not to mention that the brand itself has tremendous potential.”
The Duck Commander by Robertson Family Wines feature a Red Blend, a Chardonnay and a Pink Moscato.
The wines, which sell at a mid-range price point of around $10 per bottle, are currently available at Wal-Mart, and will be at stores nationally by January.
Bob Torkelson, Trinchero’s COO, said a representative from the Robertson clan approached him about the possibility of producing their wine label.
He said the Trinchero family was “thrilled” to be associated with the project – both for business reasons and because they resonated with the Robertsons. The two families shared a private dinner Monday night at the Trinchero estate north of St. Helena.
“To be associated with the most popular reality TV show ever, plus to be with a great family group, really makes it a win-win for us,” Bob Torkelson said.
A Duck Dynasty event for a Christian organization in Bristol has now been canceled because of Duck Commander business deal.
Organizers of the Family Ministries benefit announced the cancellation of Willie Robertson’s appearance Monday evening.
They say a recent partnership between Duck Dynasty and Duck Commander Wines will send the wrong message to young people who were attending the event.
A Duck Dynasty event for a Christian organization in Bristol has now been canceled because of Duck Commander business deal
“Our greatest responsibility is to the young people we serve. Therefore, we feel that in light of the recent news that the stars of the show <<Duck Dynasty>> are partnering with Trinchero Family Estates to launch Duck Commander Wines, to continue with this event would send mixed messages to the young people who go through our Adolescent Drug and Alcohol program,” said Derek Bell, director of development for Family Ministries, in a press release.
Tickets will be refunded by the Viking Hall Civic Center. The event was scheduled for April 12, 2014.
Duck Dynasty’s Willie Robertson announced that Duck Commander Wines will hit stores this month.
According to People magazine, the Robertsons have partnered with the winemakers of the Trinchero Family Estates in Napa. They offer the Triple Threat Red Blend, Miss Priss Pink Moscato, and Wood Duck Chardonnay with bottles decked out in camo-inspired labels.
Willie Robertson announced that Duck Commander Wines will hit stores this month
Willie Robertson said he wants to prove that wine can be delicious and affordable at a price under $10 a bottle.
Willie Robertson said of the collection: “Yuppie folks ain’t the only ones who can enjoy good wine. This is good wine for good people, and it’s made by good people.”