Duck calls, the product that made Duck Dynasty stars millionaires, is still the Robertson family’s true moneymaker.
Last year, they sold 60,000 of their Duck Commander callers.
This year, Duck Dynasty stars are projected to sell over 750,000 duck calls, and at an average price of $59.72 (they range from $19.95 to $179.95), they are set to make $44,790,000 on their duck calls in 2013!
With their recent pay raise, the 20-person cast will be making over $200,000 per episode. At seven episodes a season, that means they’ll rake in a whopping $1.4 million for season four.
Willie Robertson’s book, The Duck Commander Family, has sold over 1 million copies on Amazon. At a price of around $12, that’s $12 million in sales.
Duck calls, the product that made Duck Dynasty stars millionaires, is still the Robertson family’s true moneymaker
Phil Robertson also has a book, titled Happy, Happy, Happy: My Life and Legacy as the Duck Commander, that also retails for $12 on Amazon.
The first three seasons of Duck Dynasty are available for purchase. Season three retails for $20 on A&E’s website.
WalMart is a big seller of Duck Dynasty products.
“<<Duck Dynasty>> T-shirts are our best-selling licensed graphic shirts across the men’s, boys’ and ladies’ departments,” Sarah McKinney, the Director of Communications at WalMart, told E! News.
She added: “WalMart currently sells Duck Dynasty products in six different departments, from apparel to home goods to sporting gear and Band-Aids.”
Next year, a Duck Commander cruise will be available for fans. The luxury Standby Balcony Cabin fetches up to $1,564.00. The Duck Commander cruises are already sold out for 2014.
The family sells kitchen products including marinade, seasonings, cups and a cooking DVD.
Other products sold on their website include hunting gear, bobbleheads, air fresheners, caps, keychains, bracelets, bandanas, mugs, plates, napkins, drink koozies and fake beards. And, of course, the $650 Catnapper Camo Laredo Recliner chair.
Duck Dynasty drew 11.8 million viewers Wednesday night on A&E, the largest audience ever for a nonfiction telecast on cable television.
That total, which included 6.3 million viewers in the advertiser-preferred demographic of 25- to 54-year-olds, built on the high ratings won in April, at the conclusion of Season 3, when the audience reached 9.6 million.
The series follows the travails of the Robertson family of West Monroe, Louisiana, and their company, Duck Commander, which makes duck calls for hunters. The show mixes commerce, family life, the great outdoors and beards suitable for members of the band ZZ Top – sported by the patriarch of the family, Phil Robertson, and three of his sons.
Duck Dynasty drew 11.8 million viewers Wednesday night, the largest audience ever for a nonfiction telecast on cable television
“The Robertsons represent a lot things we as Americans cherish,” said David McKillop, the general manager and executive vice president of the network: “self-made wealth, independence, three generations living together.”
Though a reality show, David McKillop said Duck Dynasty fits nicely with the themes of classic family television.
“When the show came in, the direction I gave: This is not a hunting show, make this like <<The Waltons>>.”
Duck Dynasty’s popularity extends beyond TV. At a recent Walmart meeting, the company announced that Duck Dynasty T-shirts were the best sellers in its men’s, women’s and boys’ sections.
Wednesday’s episode, the premiere of Duck Dynasty Season 4, followed the Robertson children as they planned a wedding ceremony for Phil Robertson and his wife, Miss Kay, who were married 48 years ago by a justice of the peace.
It also added a new character to the show: Beardless Robertson Male, Alan Robertson. He is Phil and Miss Kay’s eldest son, a minister who performed the wedding.
With its nearly 12 million viewers, Duck Dynasty eclipsed the veiwership totals of other intensely popular reality shows like Jon & Kate Plus 8, which in 2009 drew an audience of 10.6 million viewers to hear Jon and Kate Gosselin confirm that they were splitting up.
Duck Dynasty’s Jase Robertson is Willie’s brother and his polar opposite.
While Willie Robertson enjoys making deals behind the desk, Jase would much rather call the swamp his office.
But he knows he’s gotta earn his keep, so Jase Robertson’s job within the company is to fabricate the duck calls that have made Duck Commander famous. When pressed, Jase Robertson can churn out a thousand new calls in a flash, but he likes to take his time so that Willie doesn’t expect the same performance every day.
Duck Dynasty’s Missy and Jase Robertson
Jase Robertson has more important things than work on his mind, namely, duck hunting. His motto is: “Only three things matter: God, then family, then ducks.”
Jason Silas “Jase” Robertson was born on August 19, 1969 and is in charge of the manufacturing aspects of Duck Commander.
Along with other employees, Jase Robertson tunes the duck calls by hand. Many of Duck Dynasty episodes feature the laid-back, self-professed redneck Jase Robertson doing something to aggravate the gung-ho, business-savvy Willie (such as turning a warehouse cleaning into a ping-pong battle).
Missy Robertson is Jase’s wife. She is often seen helping Korie (Willie Robertson’s wife and her sister-in-law) and Miss Kay (her mother-in-law) with ideas to expand the Duck Commander women’s line.
Missy and Jase Robertson have three children: Reed, Cole, and Mia.
Willie Jess Robertson is the CEO and resident prankster of Duck Commander and is best known for his appearances on the hit TV show Duck Dynasty.
He lives in West Monroe, Louisiana, with his wife Korie Robertson and their five children.
Willie was born on April 22, 1972 to Phil Robertson and Marsha Kay Robertson. He is the third oldest brother of Jase, Jep, and Alan Robertson.
As the only one with the business degree, Willie Robertson took the company from a living room operation down by the river to a premiere destination for all things outdoors. He says he honed his skills as a salesman by selling his freshly caught fish at the market with his mom as a young boy. Even then he was always working to negotiate the best price. While Willie Robertson says “being a redneck millionaire has its perks,” including buying new trucks, gadgets and swanky suits, working with kin can be a headache.
As a child, Willie Robertson grew up around hunting and the great outdoors, as well as a small business ran by his father, Duck Commander. As a boy, Willie Robertson handled a myriad of tasks at the company, including building duck calls, and even handling business calls.
Ever since childhood Willie Robertson and his brothers have been interested in the family business started by their father Phil Robertson.
Willie Jess Robertson is the CEO and resident prankster of Duck Commander
Willie Robertson used his business degree from Harding University to take Duck Commander from a family business to a multi-million dollar empire. Duck Commander is the company that generated a great portion of the wealth that he has acquired, and also generated the interest to start the TV show, Duck Dynasty. In 2006, Willie Robertson started another pursuit when he started the company Buck Commander. This company has also created the Buckmen series of DVD’s and the television show Buck Commander: Protected by Under Armour on the Outdoor Channel.
On Duck Dynasty, Willie Robertson is one of the main characters of the show, alongside his brothers Jase, and Jep, his father Phil, and uncle Silas. He is main narrator, and often is the peacekeeper of his business.
Willie Robertson tries to see that as much business gets as done as possible, only to be challenged by his brothers and uncle. His brothers and Uncle Si chastise him for being too busy, but he sees it as necessary for their way of life. From time to time, however, Willie Robertson will participate in the mischief of his coworkers and family.
He is also known for his Christian Faith, and goes about preaching and bringing people to Christ. He is also almost always seen wearing a bandana in the pattern of an American flag on his head, and often wears a white jacket to look more professional.
Willie Robertson is estimated to be worth about $10 millions and is also well known for his ZZ Top style beard.