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After recently enlisted Brad Pitt as the first ever male face of Chanel to give the brand a sexy revamp, now the iconic perfume house takes things even further by unveiling a rare collectible fragrance.

Chanel has announced that the bottle of perfume will be in “its rarest, most collectible form”.

Named the Les Grands Extraits, the edition trumps the previous $2,150, 7.5-ounce version as the most expensive fragrance offered by them.

The formula is the exact same as the sweet smelling stuff you can snap up at duty free for around $100, but the bottle is designed to be something quite special.

Chanel launches its most expensive perfume at $3,800 and most of that goes on the bottle

Chanel launches its most expensive perfume at $3,800 and most of that goes on the bottle

Crafted in a mould with the help of a specialized glassmaker and then placed in a “hand-assembled, artisan-crafted case”, it aims to be something of a collectible.

It was revealed back in May that Brad Pitt was going to front Chanel’s new campaign as part of a megabucks deal and Andrea d’Avack, a spokesman for Chanel, said: “To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance.

“We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

Brad Pitt follows in the footsteps of actresses including Marilyn Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.

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Karl Lagerfeld’s age has long been a mystery, but the Chanel designer has finally revealed that he is 77.

Inviting people to play a guessing game, Karl Lagerfeld held a 70th birthday bash in 2008 and a party celebrating his 79th four years later.

In an interview with Paris Match the white-haired Chanel creative director stated that his real birth date is September 10, 1935.

Karl Lagerfeld said that for decades he didn’t know exactly what year he was born.

Karl Lagerfeld’s age has long been a mystery, but the Chanel designer has finally revealed that he is 77

Karl Lagerfeld’s age has long been a mystery, but the Chanel designer has finally revealed that he is 77

It was only when his mother died that he discovered it was 1935 and not 1938 as stated on documentation.

“[She] changed the [year]. It was easier to make a 3 or an 8 … I don’t know why she did it,” the fashion designer explained.

Karl Lagerfeld, who grew up in Hamburg, Germany, and is now based in Paris, is known for being a man who carefully crafts his public image.

His original name was Lagerfeldt, but he later changed it to Lagerfeld to make it sound more commercial.

Karl Lagerfeld is also likes to stick to a standard uniform consisting of dark sunglasses, a high-collared white shirt, and fingerless leather gloves.

He started his career in Paris as a teenager after entering a design competition and landing a job with Pierre Balmain. Today he leads the design teams at both Chanel and Fendi along with his own eponymous clothing label.

Outside of the fashion world, Karl Lagerfeld is said to enjoy learning languages and speaks fluent German, English, French and Italian. Other passions include antiques and photography and his pet cat Choupette.

Despite Karl Lagerfeld’s latest revelation regarding his age, Wikipedia and Voguepedia still state that he is 79 years old – leading some to question if he is telling the truth.

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Chanel Hula Hoop bag was the most talked-about item on the fashion house spring/summer 2013 catwalk creating a huge social media buzz when it was unveiled at the Grand Palais at Paris Fashion Week in October.

Baffled fashion critics declared it completely ridiculous and unusable but Chanel supremo Karl Lagerfeld wasn’t fazed: “It’s for the beach!” he said, hoping to explain away its bonkers design.

And although the full size bag isn’t actually going on sale, thanks to the hoopla that the hula hoop arm candy caused a smaller version of the design is going to be made will be available next spring.

Measuring 24 centimetres across, the mini hula hoop bag could be all yours for $2,400.

It incorporates the trademark quilted design as well as brand new hooped handle details.

Measuring 24 centimetres across, Chanel mini hula hoop bag could be all yours for $2,400

Measuring 24 centimetres across, Chanel mini hula hoop bag could be all yours for $2,400

“You need space for the beach towel and then you can put it into the sand and hang things on it,” Karl Lagerfeld explained of the larger catwalk version.

No word from Chanel yet on what you can fit in to the baby bag.

But the new design from the fashion house is bound to be spotted on the arms of the most fashion forward A-listers when it hits stores.

Avid fans of the French label include Keira Knightley, Blake Lively and Jennifer Lopez, who took up a front row seat alongside daughter Emme at the spring/summer show.

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Chanel designer Karl Lagerfeld seems to be discovering his paternal side after welcoming Choupette the Siamese cat into his Paris home after he revealed last year that he could never imagine having children of his own.

Over the past few months Karl Lagerfeld, 78, has invested time teaching his female feline the art of fine dining and, gearing her up for the modern world, how to work an iPad.

The fashion mogul even congratulated Choupette on her progress by posting a Twitter picture of her busy playing on the Apple device.

“She has lunch and dinner with me on the table, with her own food. She doesn’t touch my food.

“She doesn’t want to eat on the floor. She sleeps under a pillow and she even knows how to use an iPad.” Karl Lagerfeld told WWD.

Karl Lagerfeld congratulated Choupette on her progress by posting a Twitter picture of her busy playing on the Apple device

Karl Lagerfeld congratulated Choupette on her progress by posting a Twitter picture of her busy playing on the Apple device

And while he’s away on business Karl Lagerfeld revealed that he has recruited two personal maids to provide Choupette with round-the-clock care.

He added: “She is beyond spoiled.”

Choupette was given to Karl Lagerfeld by his French model muse Baptiste Giabiconi in January and she has since become his primary preoccupation.

He even gets his maids to keep a diary of her moods, movements and eating patterns if he’s not with her.

“In the nine months, we already have almost 600 pages… I think it could be funny to make a little book of Choupette’s diary.”

But we won’t be seeing Choupette fashioning custom-made Chanel wares anytime soon, as Karl Lagerfeld described the act of humanizing pets as “circuslike”.

Last year while sat with former Vogue Paris editor-in-chief Carine Roitfeld for Interview’s September issue, Karl Lagerfeld said: “If I were a woman, I would love to have lots of kids. But for men, I don’t believe in it.”