Jessica Simpson would like her baby son to excel like his father, former NFL player Eric Johnson, his middle name is Knute – apparently in homage to Knute Rockne, regarded as one of the greatest coaches in American football history.
However, others have not been so quick to appreciate the name chosen by the celebrity couple.
Just hours after his birth, Ace Knute Johnson has been targeted by “cowardly” online bullies.
Becoming the latest celebrity new-born to be attacked by internet trolls over his name, Ace has been branded “stupid and ugly” in dozens of Twitter messages.
Jessica Simpson, 32, has been accused of preparing him for a lifetime of bullying.
The singer, who is engaged to former NFL player Eric Johnson, gave birth to her son on Sunday afternoon.
The couple revealed their baby’s name to a US magazine and within hours they were being plagued by hateful messages.
Jessica Simpson’s newborn son Ace Knute Johnson was mocked by online bullies for his unusual name
One Tweeter speculated that Ace would be nicknamed “Ass Nut Johnson” at school while others questioned whether the name was a mistake.
“Knute? Did she mean Newt? Because Knute is a made up word, or Eskimo for <<Jessica Simpson is an idiot>>!” one wrote.
Referring to the trend celebrity parents to give their offspring unusual names, another posted: “Another week, another ridiculous baby name. Yes, Jessica Simpson, I mean you.”
Last night campaigners reacted to the tweets by branding those responsible “cowardly” and “small and nasty”. And they called for an end to trolling.
Susie Boone, of parenting site Made for Mums, said: “Celebrity or not these people are brand new parents and any new mum and dad will be feeling extremely vulnerable just after giving birth.
“It’s a very emotional experience, sometimes it can be a very worrying experience and it can be quite long and exhausting.
“There’s a pressure now for celebrities to announce the birth of their child and then everyone wants to know what the name is.
“They’re trying to get that information out and it’s very sad that people are coming in straight away and attacking them.”
Siobhan Freegard, founder of Net Mums, added that she was “fed up with this cowardly practice” and described the people responsible as “mean spirited, small and nasty”.
She went on to say that Ace, which means first, is an “unusual but not unheard of” name.
The middle name, Knute, is in honor of Eric Johnson’s Swedish grandfather.
This is not the first time Jessica Simpson has been targeted by Twitter trolls.
When she announced the name of her daughter, Maxwell, 14 months, she was accused of being a “terrible mother” for naming the girl “after an elderly man”.
Other stars to have been subjected to online bullying following the birth of their children include television presenter Fearne Cotton, reality star Kim Kardashian and Coleen Rooney, wife of England footballer Wayne Rooney.
Jessica Simpson, who gave birth via a scheduled C-section, was open with her fans throughout her pregnancy.
In March she revealed she was expecting a boy and admitted finding pregnancy much harder the second time round.
Jessica Simpson said: “This pregnancy is the complete opposite. With Maxwell, I felt amazing. I could do everything, eat everything, do whatever I wanted. I had a lot of energy. This time around I’m exhausted.”
Beyoncé and Jay-Z have lost a battle to trademark the name of their baby daughter Blue Ivy.
The celebrity couple had filed legal papers to protect the name of their first born child soon after her birth in January.
Beyoncé and Jay-Z were said to be planning to launch a range of baby products and clothes called Blue Ivy that would have added to their already substantial fortune of more than $1.1 billion.
But the pair have lost out on trade marking their daughter’s name to a small wedding planner based in Boston who had called her company Blue Ivy in 2009.
The ruling from the U.S. Patent and Trademark Office means Beyoncé and Jay-Z have no legal right to keep the name to themselves.
Veronica Alexandra, the owner of Blue Ivy, found herself up against the most powerful couple in show business soon after they revealed the unusual name for their daughter.
Days after the birth of Blue Ivy Carter in January Jay-Z and his wife filed an application with the U.S. Patent and Trademark Office to protect the baby’s name.
The move followed two unsuccessful applications from New York based fashion designers who tried to trademark the name.
The trademark office denied both filings, saying the name belonged to a “very famous infant” and consumers would falsely assume that the products were approved by the celebrity parents.
But event and wedding planner Veronica Alexandra, 32, said she was forced to file her own application as she feared she could be put out of business if the power celebrity couple were successful.
She said: “My company had been called Blue Ivy since 2009. I came up with the name, and if they had won my business could have been restricted.
“It was important for me to protect the name of my company. We are very successful as wedding planners and wanted to stay that way.
“Of course Blue Ivy is a lovely name, but I had to make sure that I would be able to continue using it for my business.”
Veronica Alexandra, whose office is in Boston, Massachusetts, said she had no hard feelings towards Beyoncé and her husband.
A photograph of the pair on her company’s website says: “Congrats to our soul mate couple with baby Blue Ivy.”
Veronica Alexandra, a former Harvard graduate, chose the name Blue Ivy to make her company stand-out among the crowed market of wedding planners.
She said: “Blue is a very powerful color used by any companies and Ivy conjures up a very romantic image. I was very happy with the name, and of course business spiked after Beyoncé called her baby Blue Ivy. We do between 40 and 60 weddings a year.”
Veronica Alexandra said she would happily relinquish her rights to the Blue Ivy name if the couple were to make her an offer.
“If Beyoncé and Jay-Z want to buy me out I’d welcome that,” she said.
The couple has never revealed their reasons for naming their daughter Blue Ivy.
The color blue is said to be Jay-Z’s favorite having released three albums called Blueprint.
That middle name “Ivy”, reportedly references the Roman numeral IV for 4 – a significant digit for both Beyoncé and Jay-Z.
Beyoncé ‘s birthday is September 4, Jay-Z’s is December 4, they were married on April 4, 2008, and the singer’s latest album is entitled 4.