The world of digital is divided between businesses that offer a modern and engaging experience to their users and businesses that have stopped considering the well-being of their users. It’s the latter category that interests us today, namely all the businesses that anger digital customers with old-fashioned and ridiculous practices. In an age when you can order a pizza with a click and get a taxi with another, it’s high time for digital users to make their voice heard and get businesses to change their ways. Here’s a list of the top 7 digital sins that are making users’ life impossible and that some – strangely unaware – businesses continue to perpetuate.
#1. The ones that think people don’t use smartphones
Smartphones are not exactly new anymore. iPhone celebrated this year the 10th anniversary of the little rectangle without which we couldn’t survive. There is no word to illustrate the social importance of smartphones but to give you an idea, try to name at least five adults who don’t own a phone. In short, it’s no wonder that most business strategies focus on maximizing the impact of smartphones on their revenues. Search engines have even agreed to regard responsive designs and mobile accessibility as a ranking factor. Some companies continue to rely on their mobile-unfriendly website that requires users to zoom in to read and that are impossible to navigate. The reasoning behind it remains a mystery. But the result is always the same: Users switch to a mobile-friendly competitor instead.
#2. The ones that haven’t changed their website since the 90s
The 1990s were cool: They saw the rise of the Internet. Websites may not have been elegant, but they were functional enough, even though they needed several seconds – if not minutes – to load. Today, a website that requires more than a second to load is guaranteed to lose some impatient visitors. But nothing is as bad as websites that have not updated their design to the latest trends. Flash sequences in the titles, impossible color schemes, a layout that seems inspired by a page from a word processor program, you know the kind. You need to work with a professional web design company to give your digital presence a modern and aesthetic look nowadays. Users are web-savvy, they expect businesses to display elegant, engaging and responsive websites. Anything less is just judged to be unprofessional.
#3. The ones that think pop-ups are cool
If you are not familiar with Jakob Nielsen and Dom Norman, they are the user experience experts who founded the Nielsen Norman Group years before UX was a marketable term. In the late 90s, Jakob Nielsen was already sharing his views about user experience. Unfortunately, it’s taken several years for the rest of the digital industry to catch up and apply his suggestions. More recently, the group has published an article referring to the most hated online advertising techniques. Needless to say that their words sound almost painfully true for several users. They mention pop-ups or model ads – which is the name given to an ad that appears on top of the content and needs to be closed before you can interact with the site itself – as the number one enemy of digital users. “Don’t forget to download our free whitepaper”, “Register here for a discount”, “Latest offers”, and much more, these pop-ups have a negative impact on the user. They distract from the content, and they are intrusive.
#4. The ones that force users to sign up
The marketing team has to hit the numbers; we get that. But why they think that forcing people to sign up to access the rest of the content will help to increase leads is a question that nobody can answer. Do you like to be forced to give your email address to read an article online? Nobody does. But, unfortunately for the companies that employ such method, most users are digital-savvy. They give fake email addresses. Mr. Test at firstname.lastname@example.org is a regular on the lead lists. Thankfully, Mr. Test doesn’t mind the intrusive newsletters and other emailing, which is a good thing because the rest of us can continue to enjoy the web in peace.
#5. The ones that play music or videos automatically
Most users nowadays open several tabs at the same time as they surf the web, to quote an old saying. And the one thing that they hate with a great passion is when without warning one of their many tabs starts playing a loud video or a piece of music. Autoplay is not only irritating, but it is also commonly accepted by the digital community as a bad idea. For a start, autoplay items interrupt the browsing experience of the user. Believe it or not, dear website, we didn’t give you the permission to play sounds at us. In an office environment, that can generate constant interruptions. In any location, users tend to shut down the tab and never come back as a revengeful act.
#6. The ones that use only stock photos
Ah, stock photos. Aren’t they lovely, all the same since the 90s? Websites that rely heavily on stock photos should consider the impact it has on their brand. Users cannot take a business seriously, especially if they have come across the same stock photos in another context. It looks cheap, unprofessional and slightly laughable too – particularly if you’re using the photos to illustrate the most individual element of your web content, the about-us page. Users can only wonder if services are also stock items.
#7. The ones that don’t proofread
Spelign mistaks ar no funn. Visitors have an unforgiven eye for spelling mistakes, missing links – 404 doesn’t go down very well with users – and other content issues. They expect the company to care about its web content as part of maintaining a professional image. Presenting a website that shows incorrect words, that is unable to offer proper navigation and that doesn’t flow logically is an indication that the company doesn’t pay attention. As a result, users tend to assume that services or products will suffer from the same poor quality.
From a poor reading experience to an overzealous marketing strategy, some websites seem to play with the users’ nerves. Unfortunately for these websites, it never ends well when you annoy your users. They leave and buy elsewhere, in the best of cases. In the worst, they take it upon themselves to destroy your business reputation.
Two things are certain in life: death and taxes. The famous quote by Benjamin Franklin is applicable to everyone unless you are in the business industry. Yes, as it turns out, your business can avoid taxes and it can do it legally. Obviously this revelation is a huge deal because cutting your taxes will save you a fortune not to mention a lot of time. So what are you waiting for? Your taxes won’t cut themselves in half.
A 1031 Exchange
If you like real estate you might already know about the 1031 exchange rule already. If you don’t there is no need to worry because you can learn about it now. In basic terms it is a rule that prevents people and businesses from paying capital gains tax. Even more important is the fact that you can include other business assets. One last benefit – you don’t need to do it alone. The good news is that the industry is filled with companies like Triple Net that can provide help. The result is that you can avoid tax on everything from your office space to office equipment and company cars.
The government isn’t a monster that wants to take all of your money. They do want a cut, a cut that they think they deserve, but they also provide you with exemptions. Claiming expenses is probably the easiest and most well-known tax exemption at your disposal. All you have to do is figure out what your business uses that you can claim back and keep a record. And in this case ‘record’ means a detailed record. They are happy to give you the exemption but only if you are eligible. If they find that you aren’t they will hit you with a fine or a jail sentence.
Pay Into A Retirement Plan
The state doesn’t want everyone on their books when they retire. Instead they want them to be self-sufficient so they can save a lot of money. It is for this reason pension plans are tax-free and why you should take advantage. As an individual you can take your business’ profits and shelter them in a retirement plan especially if your business is profitable. Or you can create an employee retirement opportunity. As long as it is the business’ money that is going into the plan you won’t have to fork out for taxes.
Keep Up With The Law
Tax is a complex and intricate problem that is always changing. Even though it is hard you have to try and keep up if you want to take advantage. Not to mention that using out of date tax measures is dangerous. If you aren’t up to the job there is plenty of accountants with the expertise and experience to guide you through the process.
The above is legal and will save your business money. All you have to do is implement it into your business strategy.
With the advance of social media and new forms of communication, it has become increasingly easy to expose other people to a wide variety of products and services. There are billions of users on social media sites such as Facebook, Twitter, Instagram, Snapchat, Pinterest, and more, and these users are all interconnected with one another in some way. This vast expanse in communication has allowed for new forms of marketing. Social media influencer marketing is one of the most popular new ways to market and advertise. Businesses and enterprises partner with social media celebrities (people well-known on social media for their social commentary, jokes, singing, dancing, or other talents) to promote their product or service. This partnership is mutually beneficial, as both sides are given the chance to build relationships and trust with each other and their fan base.
Despite the success that influencer marketing has had—notable examples being LeBron James for Nike, Kim Kardashian for T-Mobile, and more—there are still some misconceptions about it. People have their doubts, and, in this article, we hope to lay some of those to rest. Here are some of the biggest myths about influencer marketing, debunked:
A high ROI is all that matters.
ROI stands for “return on investment,” and ROI is what businesses may only think of when they consider whether or not to use influencer marketing. However, ROI is not the only thing that businesses should focus on. While it is certainly critical at the end of the day, and this type of marketing will get you a high ROI, it is not the only factor to succeeding with influencers. It is also about providing a quality product and building a relationship with the influencers you choose (and their audiences, by extension) that consists of mutual trust.
These influencers don’t really care about the product; they’re just in it for the money.
This misconception is held by some members of the public, but it couldn’t be further from the truth. Social media influencers don’t want to become known for advertising a product or service that is subpar. Their fans trust them, and they want to keep it that way. Influencers won’t advertise a product that would jeopardize that trust; i.e. a product that is terrible or would not do well with their fans. Their fan base is a major reason they are able to enjoy the celebrity they have, and no amount of money can make them sacrifice that.
Also, businesses and influencers build up a relationship. Forming relationships is one of the most important things to do in influencer marketing, and creating one between influencer and business is vital to the success of the campaign. This relationship goes deeper than money—it is based on mutual respect and trust.
It’s impossible to get in touch with celebs.
Influencer marketing platforms like NeoReach provide businesses with the ability to get in touch with social media influencers. It may seem, with influencers’ level of celebrity, as though they are difficult to contact, but that’s not true. These influencers rose to popularity because of their ability to communicate and their relatability. And they’re looking for you, too. Influencer marketing platforms like NeoReach have been developed to further assist with helping brands and relevant influencers find each other.
Influencer marketing is too risky because influencers can go rogue.
People are unpredictable. Influencers, like any other celebrity spokesperson, may say things that cause your company to cringe. But this doesn’t necessarily mean that your company will be harmed. You can always distance yourself from the influencer if need be, and, while the two of you work in tandem, there are safeguards against unpredictability and offensive commentary that can be agreed upon before the contract is signed and the representation begins. Also, if you pick an influencer you trust to remain in communication with you, you can ensure that they are reliable and consistent in helping your business — another reason why treating these partnerships as a mutual relationship is so important.
Any influencer will work; all they have to do is memorize some lines.
Different influencers promote different products. Building relationships and credibility is the fastest way to ensure that a business is successful in their ad campaign with the marketer. In order to build these relationships, the influencer has to take a genuine interest in the company itself, becoming invested in its success and seeing the product as personally important to them. While it’s true that anyone can “memorize some lines,” conveying enthusiasm and real interest in the product is something that only an authentically-dedicated influencer can do. And also, this authenticity (or lack thereof) is easily identifiable by fans.
People who don’t like the influencer will hurt the business that is partnering with him or her.
Every social media celebrity is going to have detractors and people who, for whatever reason, credible or not, dislike them. This dislike shouldn’t affect your business. Dealing with negative reviews to your business is separate from negative reviews of the social media influencer themselves. If you choose your influencer based on their reputation and relatability, you will be able to gauge whether or not they are likable. This likability will factor into your decision, and if you choose wisely and get to know them well, you can exercise a lot of control over how much of a concern this can really be for your business.
The relationship between business and celebrity is one-sided (or lopsided).
This is one of the most common misconceptions about influencer marketing. There is a stereotype that these relationships are one-sided, whether people believe that the business is taking advantage of the influencer or that the influencer is seeing more of an ROI than the company they are supposed to be advertising for. This is not true, and, once again, it comes down to the relationships that you build with one another. These relationships are critical, and without them, any ad campaign is doomed. By understanding what is expected of each party and what the ROI will be, the relationship is mutually beneficial.
These misconceptions about influencer marketing are harmful to businesses and enterprises. Hopefully, this article has helped debunk these myths to show that this type of marketing is beneficial not only for the influencer and the business, but for the public as well. Harnessing the power of social media in this day and age is vital to being successful.
Human effort has been drastically reduced by the use of computer applications. Software now improves everything in business so choosing the appropriate programs becomes a huge necessity for every single firm out there. It is really important that the program offers the features that are needed for the company to be able to operate at a really high efficiency. This is possible through bespoke app development, you can read more here about it. If you do know some, here are the reasons why businesses use custom development.
Business Process Coordination
Nowadays, the use of business web applications allows the firm to properly coordinate various different processes, all through the use of central information repositories. This allows much better communication between departments. Stakeholders can now use software that is centralized, thus increasing efficiency and delivery of services. Custom business software developers are going to analyze the needs of the firm and offer software that will improve process coordination.
New Content Update
Companies can manipulate and update content with the use of the custom software. This brings in so many interesting advantages. A website is now capable of always having accurate details, just as an example. In this case we see a business like a real estate agency always having up-to-date listings online. Since expensive cities attract investors, speed brings in huge advantages for the agencies that are capable of updating everything really fast.
Business Function Integration
Custom business software is important for the modern business because basically all business functions can be integrated, based on the needs of the clients. Programs will fit the processes that the organization has and integrating multiple functions is much easier. The employees are going to be able to access the different features that are needed even from their mobile phones, thus drastically increasing speed and efficiency. To make matters even more interesting, training is normally really easy and everyone in a company can learn how to use all the features included by the bespoke software developer.
As you can easily notice, custom software can be really effective for the modern business because of many interesting advantages. Keep in mind that we only mentioned some of them. Many other scan be included in the list. We are faced with a fast growing competition in basically all niches so custom software manages to offer that extra edge that is necessary for so many these days.
On the whole, we can say that investing in custom software is something that has to be taken into account by every single company owner out there. We are faced with quite a high initial cost but that money will soon be covered by the increase in profit that is sure to come. There are not many disadvantages that are associated with the use of the bespoke software solutions but it is important that what is created lives up to the high standards that the industry has at the moment. You will surely appreciate the fact that better quality is offered for you.