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Ben & Jerry’s has joined a growing list of companies pulling advertising from Facebook platforms throughout July.

The move is part of the Stop Hate For Profit campaign, which calls on Facebook to have stricter measures against racist and hateful content.

Ben and Jerry’s tweeted: “We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. >>>https://benjerrys.co/2CtB2WE

Earlier this week outdoor brands The North Face, Patagonia and REI joined the campaign.

Ben & Jerry’s said it is standing with the campaign and “all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy.”

Ben & Jerry’s is the first corporate that is backing the Occupy Wall Street movement
Ben & Jerry’s

Ben & Jerry’s, The First Corporate that Is Backing Occupy Wall Street Movement

George Floyd Memorial Held in Minneapolis

After the death of African-American George Floyd in police custody, Ben & Jerry’s chief executive Matthew McCarthy said “business should be held accountable” as he set out plans to increase diversity.

Earlier this week the freelance job listing platform Upwork and the open-source software developer Mozilla also joined the campaign.

Facebook has said it was committed to “advancing equity and racial justice”.

The social network said in a statement on June 21: “We’re taking steps to review our policies, ensure diversity and transparency when making decisions on how we apply our policies, and advance racial justice and voter engagement on our platform.”

Ben & Jerry’s statement also pointed to the company’s Community Standards, which include the recognition of the platform’s importance as a “place where people feel empowered to communicate, and we take seriously our role in keeping abuse off our service”.

The Stop Hate for Profit campaign was launched last week by advocacy groups, including the Anti-Defamation League, the National Association for the Advancement of Colored People, and the Color Of Change.

The movement has said it is a “response to Facebook’s long history of allowing racist, violent and verifiably false content to run rampant on its platform”.

Stop Hate for Profit has called on advertisers to pressure Facebook to adopt stricter measures against racist and hateful content on its platforms by stopping all spending on advertising with it throughout July.

In 2019, Facebook attracted advertising revenue of almost $70 billion.

The company and its CEO Mark Zuckerberg have often been criticized for the handling of controversial subjects.

This month Facebook’s staff spoke out against the tech giant’s decision not to remove or flag a post by President Donald Trump.

The same message was shared on Twitter, where it was hidden behind a warning label on the grounds that it “glorified violence”.

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Veteran comedian Joan Rivers has been blasted by a Jewish pressure group for a joke she made about German supermodel Heidi Klum’s daring Oscars outfit.

“The last time a German looked this hot was when they were pushing Jews into the ovens,” said Joan Rivers – herself Jewish – before doubling over with laughter.

Joan Rivers, 79, made the comment about the Holocaust on Monday’s Fashion Police show on E! when reviewing the low-cut shimmering gold dress worn by Heidi Klum to attend Elton John AIDS Foundation Academy Awards Viewing Party in West Hollywood.

The joke has attracted the wrath of the Anti-Defamation League (ADL), an organization that combats anti-Semitism, and says Joan Rivers has trivialized an horrific event.

ADL leader Abraham Foxman said: “Of all people, Joan Rivers should know better. This remark is so vulgar and offensive to Jews and Holocaust survivors, and indeed to all Americans, that we cannot believe it made it to the airwaves.

“Making it worse, not one of her co-hosts made any effort to respond or to condemn this hideous statement, leaving it hanging out there and giving it added legitimacy through their silence.

“Almost as bad as her original comment is the fact that she sat there doubled over with laughter after saying it.”

Abraham Foxman continued: “There are certain things about the Holocaust that should be taboo. This is especially true for Jews, for whom the Holocaust is still a deeply painful memory.

“It is vulgar and offensive for anybody to use the death of six million Jews and millions of others in the Holocaust to make a joke, but this is especially true for someone who is Jewish and who proudly and publicly wears her Jewishness on her sleeve.”

Joan Rivers has been blasted by a Jewish pressure group for a joke she made about German supermodel Heidi Klum's daring Oscars outfit

Joan Rivers has been blasted by a Jewish pressure group for a joke she made about German supermodel Heidi Klum’s daring Oscars outfit

Joan Rivers has refused to apologize, claiming her humor help to keeps the Holocaust in the public consciousness.

The comedian said: “My husband lost the majority of his family at Auschwitz, and I can assure you that I have always made it a point to remind people of the Holocaust through humor.”

Joan Rivers’ husband, Edgar Rosenberg, was born in Germany but his family emigrated to Denmark and then South Africa in order to escape the Nazis.

Joan Rivers and Edgar Rosenberg married in 1965 after he hired her to work with him on a screenplay. Edgar Rosenberg committed suicide by overdosing on prescription drugs in 1987.

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