means that if you’re looking to get into the advertising business, you’ve made
a lucrative choice.
all these advertisements come ad copy, the lifeblood of advertising. This is
any text or script for an advertisement, and every ad has it.
expert advertisers, copy writing comes naturally. For beginners though, it can
be difficult to know how to write copy.
mistakes are impossible to avoid, here are some of the most common issues to
watch out for when writing advertising copy.
Forgetting Your Audience
of the most important aspects of copy writing that you need to remember is the
target audience. You have to know who you are writing to.
yet, it can be easy to get so caught up in crafting your message that you can
forget who you’re targeting. That’s why you should always determine who your
target audience is before you write, and decide whether your message speaks to
this group once you’re done.
demographic is different. Your writing should use language and references that
make sense to the age group, region, gender, and culture of the people your
copy is aimed at. For instance, if you’re ad copy is targeting wealthy, older
moms who live in the northeast, then it would be incredibly inappropriate to
use southern slang to describe your plumbing service. If your target audience
can’t connect with your message, then they’ll be less likely to pursue the
product or service you’re marketing.
Forgetting Your Company’s Brand
all have our own voice and point of view, and for many writers, the goal is to
highlight this voice and stand out. This is true for copywriters as well, but
with one catch. We’re supposed to highlight our company or organization’s
brand,not our own.
can be difficult to do this, but you have to find ways to match your tone to
the one that matches the brand that you’re doing copy for.
the organization fun and creative, or professional and technical? Does it use
humor, stay straight forward, or have a completely unique way of communicating?
As a copywriter, you need to figure the brand’s voice and imbue it into your
copy. For example, Coca-Cola has spent years branding itself as a happy,
positive drink company. It would be weird and off putting if it’s ad copy suddenly
became aggressive and used internet slang to attack competitors and people who
don’t drink Coke.
it’s not likely that your voice would be this different from your company’s, an
off-brand change in tone can still be noticeable and potentially turn off
it can be hard to avoid using the jokes or slang that you use regularly, if it
doesn’t fit your company’s brand then it doesn’t belong in your copy.
Promising Too Much
point of copy is to persuade someone to do something. This could be getting a
person to do something like donating money,buying a product, or taking an
copywriters, it’s our job to be persuasive as possible. In the effort to do
this, it can be hard not to go too far in telling people what they’ll get out
of your product or service.
all want to say that what we have to offer is the best and will change
everyone’s life. However, every copywriter needs to stay honest and not promise
There are many examples of businesses lying in their advertisements, like Red Bull saying their product would give you wings when no wings were actually provided. Like so many other companies who lied, Red Bull had to pay a large settlement after being sued.
avoid getting yourself in trouble, get to know the code of ethics used by the American Advertising Federation.
getting to know the ethics of advertising, you can learn how to write copy the
Using Humor Inappropriately
There’s a reason why so many Superbowl commercials use humor in their messaging: it works.
can be an effective and fun tool for copywriters, but it can be easy to get
carried away. The funny ads that are most effective use good humor that is easy
for people to understand without alienating anyone watching. However, there’s
so much humor that can be offensive or hard for the average person to
understand, so copywriters have to work hard to find that sweet spot.
don’t always hit the mark.
For example, the car company Hyundai created a commercial that showed a man trying to commit suicide by running his car in his garage, but failing due to their new SUV’s water emissions. The reveal of his failure may have seemed humorous to some, but for others, it appeared the ad was making light of a serious issue.
Another example is a bus ad created by the phone service Ting, which says,”slow, irregular internet? You need more fiber.”While this isn’t really offensive, if you don’t understand anything about fiber optics then this ad may go completely over your head.
Lack of Strategy
The last mistake that copywriters make is not having as strategy. It’s easy to come up with fun ideas for copy. It’s hard to make those ideas work to help your brand. One of the best examples is the cat herdingcommercial from EDS. The ad itself is great and memorable, but it just didn’t do enough to help people understand what EDS was actually about. That’s why before you do anything else, you need to come up with a strategy.
need to know who they’re targeting and what kind of message are they trying to
send. For example, if you’re working fora company that isn’t well known, you
should focus your strategy on helping people understand what the company does.
Once you know why you’re making the copy, you can start writing ad copy that
will achieve your goal.
If you’re having trouble determining the best strategy for your company, you may need to reach out to an organization like StrategiCopy that can help determine the best way to advertise.
You Know How to Write Copy!
While this article has not made you a copy writing expert, you should now have a much better idea of how to write copy. By knowing what mistakes you should avoid, you can avoid the pitfalls that have torpedoed so many other copywriters and advertisements. Still unsure about writing copy? You can checkout more information here.
Concussions can happen when you get into an accident, fight, or sport’s injury. Since they’re so common, most people don’t think of them as life-threatening.
Although many people are familiar with the term, not everyone knows what to do after a concussion. In this article, we will walk you through the basics.
What is a Concussion?
A lot of people associate concussions with sports injuries. However, a concussion can happen to anyone.
Concussions are traumatic brain injuries (TBI), that can happen due to a blow, bump, or jolt to the head. Most TBIs happen when the blow causes the brain to move rapidly and shift back and forth.
The brain moves and shifts back and forth in the skull and as a result, it causes chemical changes in the brain. This can stretch and strain the brain cells and cause bruising, damaged blood vessels, and injure the nerves.
While most experts don’t consider concussions life-threatening, the effects of them can have serious consequences in the long run.
Concussions Warning Signs
Although concussions are common, sometimes they’re not as easy to diagnose. Unlike a visible cut or bruise, you can’t see concussions. It may take up to 48 hours for a concussion to show signs.
If you injured your head and think you might have a concussion, you should watch for these signs:
Enlargement of the pupils or unequal in size
Nausea and vomiting
Behaviour that seems out of character
Having trouble recognizing familiar faces
Headache that progresses over time
Trouble with double or blurry vision
A feeling of weakness or numbness in the extremities
Difficulty falling and staying asleep
If you suspect you might have a concussion, you should seek medical attention as soon as possible.
What Steps to Take After a Concussion?
If you suffered from a concussion, your doctor might recommend some of the following in steps to speed recovery.
Become aware of any triggers. After a concussion, you will notice it’s difficult to perform certain activities. If any activity aggravates your symptoms, you have to identify it as a trigger.
You will recover a lot faster from a concussion if you identify and avoid your triggers.
For example, if exposure to bright lights aggravates your headaches, avoid direct exposure to bright light. It might be as easy as diming down the lights, closing the blinds, or wearing sunglasses.
Get enough sleep. When we’re injured, our bodies will begin the healing process while we sleep. If you’re not getting enough sleep after your concussion, you might be robbing your body of recovery time.
Ensure you get a good night sleep every night to speed up the recovery after your concussion.
If you feel tired after you return to your everyday activities, you should try to take short naps throughout the day as necessary.
Rest your brain. Sometimes it might feel because we’re resting our bodies like we’re also resting our brains, but this is not the case. When our brains get overstimulated, they have a hard time resting.
When you’re in the process of recovering from a concussion, it’s important you give your brain the rest it needs.Brain stimulation is excellent for your brain under normal circumstances, but when you need to recover from a concussion, you need to tone it down.
If you’re reading, studying, and focusing on one thing for a long period of time, you are overstimulating your brain. Since you can’t stop these activities completely, make sure you take plenty of breaks.
Don’t forget about your body. After a concussion, your body and your brain suffered trauma. As important as it is for your brain to get rest, your body needs it too.
If performing simple activities is troublesome after a concussion, take a step back and take a break. Don’t force your body into activities until it’s ready. Talk to your doctor about which activities you should stay away from.
Make the best decisions. If youplay sports or live an active lifestyle, you might have the urge to return to it after a concussion. However, you should ease into these activities.
Picking up where you left off might not be the smartest thing for your brain.
What to Avoid in After a Concussion?
After a concussion, your doctor will recommend what things to avoid while you’re in the recovery process. Most people generally stay clear of the following:
Since physical activity tends to elevate the heart rate, it’s not recommended after a concussion. Excessive physical activity will worsen your symptoms.
It’s also important you don’t do things that will aggravate your brain. For example, playing video games, watching TV, texting, and reading. Listen to your body when you attempt to perform any of these activities.
If after 15 minutes of watching TV you get a headache, take a break and return after the symptoms subside.
Your doctor might also recommend you stay clear of driving for a few days. Due to the concussion, your brain might take longer to react. Slower reaction times could increase your risk of accidents.
Although pain relievers might help lessen your symptoms, they can also increase your risk of bleeding. Ask your doctor about the recommended dosage.
Can You Prevent a Concussion?
Although it’s not always easy to prevent a concussion, taking a few steps might help lower your chances.
If you participate in a sport, make sure you always wear protective gear. When you drive, always wear your seat belt and avoid driving under the influence.
Even when you take the necessary precautions, concussions can happen as the result of negligence. If your concussion was the result of the liability of another, you might be entitled to compensation. Talk to abrain injury attorney about what your options are.
What to Do After a Concussion: The Bottom Line
Now that you know what to do after a concussion, it will be easier for you to identify the signs.
Remember to go see your doctor if you suspect you’ve suffered a concussion.
If you enjoyed these health tips and would like to learn more, check out thehealth section of our blog.
Living with anxiety can make even the most mundane of situations difficult to deal with. To get through the day often requires you to use coping mechanisms that others don’t understand or have no patience with. It can cost you your relationships, job, and self-esteem.
Although anxiety is a serious, chronic condition, there are ways that you can help manage it yourself if you are determined to get it under control. Here are 5 ways that you can work through your anxiety every day.
How to Keep Your Anxiety Controlled
1. Try some teas. It sounds like putting a band-aid on a serious wound, but there are numerous scientific studies that show that teas like chamomile and lavender have calming properties that work to alleviate the symptoms of anxiety.
Chamomile, for example, has certain compounds that connect to the same receptors in your brain that drugs like Valium do. If tea isn’t your thing, you can often find chamomile and lavender naturally in supplement form.
2. Take a mental health break. Your entire future depends on what you do in each moment, and when you are making decisions with anxiety ruling your actions, it can be dangerous to your long-term health.
Instead of letting your anxiety mess up your chances for a successful, happy life, try to take mental health breaks when you need them. Go on a trip, visit friends, keep your mind off of things that make you inherently anxious. And if you need to take time off of work to avoid serious complications, you might want to look intoshort term disability for anxiety.
3. Get some exercise. It can seem like the hardest thing to do when you are in the throes of anxiety, but force yourself to get out of the house. You don’t necessarily have to hit the gym and spend an hour doing cardio. Even a brisk walk around the neighborhood is often enough to shake most people out of their anxious state in that moment.
4. Watch your food intake. Certain foods trigger feelings of anxiety, and others help reduce those triggers. If you aren’t getting enough vitamins and minerals, like folate or phytonutrients, your body may be kicking into panic mode or displaying symptoms of anxiety that could have easily been avoided if you were simply eating right.
5. Get real with yourself. When you catch your mind delving into those “What ifs” and nightmare predictions that might or might not come true, inhale a few deep breaths, take a break from what you are doing, and try to pinpoint what’s real versus what you may be blowing out of proportion.
Consider whether what you are worrying about so much is actually likely to happen, then take it a little further and explore the consequences that could occur if it did happen. Chances are, they aren’t as bad as you are building them up to be.
Then, take it a little further and ask yourself what you can possibly do to stop it from happening. If, as things do, life must unfold by itself without your superhero tendencies, then you should just do the best that you can do and let everything else happen as it will.
You Don’t Have to Take Anxiety Laying Down
None of these suggestions will work for everyone with anxiety, and if you have a serious case of this condition, you should speak with your doctor. However, the first step to healing is to admit you have a problem and then attempt to take control of your life.
With these 5 ways to manage anxiety yourself, you can put your life back on track and get a handle on your anxiety.
That number is greater than the yearly attendance for all major league sporting events and theme parks, combined.
This reveals to us all what wide-eyed kindergartners already know: Museums are fascinating places to visit, as long as you keep your sense of discovery.
Still not convinced that you should shell out your hard-earned cash to look at paintings, replicas and other exhibits?
Today, we’re setting out to change your mind. Here are seven reasons why visiting museums is a great way to spend your time, energy and money this year.
Ready to learn more? Let’s go!
1. They’ve Come a Long Way
A decade or so ago, a riveting museum visit would consist of donning a set of headphones and listening to a monotonous guided tour as you walked around dusty displays.
Today? Museums are more tech-savvy, interactive and hands-on than ever before.
Takethe “Pulse” exhibit by artist Rafael Lozano-Hemmer at the Smithsonian’s Hirshhorn Museum, for instance.
The museum’s most immersive and technologically ambitious exhibit to date, it uses heart-rate sensors to create unique audio/visual experiences for visitors based on their personal biometric data. Those flashing lights, sweeping soundscapes, and ripples around you? That’s your body as art.
You can even visit the Tech Museum of Innovation in San Jose, California. Here, you’ll seesuch exhibits as cyber detectives, reboot reality, social robots and more. Especially for school-aged children learning to embrace technology, it’s an ideal way to make those dreams come to life.
Museums today are also far more interesting, covering themes from UFO research to pizza culture. This list ofunusual museums to visit is a great place to start your itinerary.
2. They’re a Feel-Good Diversion
Turn on the morning, afternoon or evening news and it’s easy to feel jaded. With so much negativity at our fingertips, museums offer a chance to play, explore and feel like a kid again.
Americans, specifically the Millennial generation, arefavoring experiences over material gifts and museum visiting fits right into this category. This is why trends such as the tiny house craze are still going strong and show no signs of slowing down.
It’s easy to spend an entire day or two at one museum, giving each section your full attention. Do it to recharge and rejuvenate. Then, return with a deeper appreciation of who and where you are. It’s hard to feel cynical when you’re feasting your eyes on incredible artwork and thought-provoking displays.
Looking for a gift that’s meaningful and practical? Give someone a membership to your local museum instead of wrapping up another plastic knick-knack. You’ll grant them the chance to make memories that will last far longer than the latest toy craze ever could.
3. They’re Educational
Of course, this is one of the top reasons that anyone should visit museums. Yet, it’s not what you think.
Yes, you learn a ton when you read the placards and listen to the guide. However, modern educators are leveraging museums less as formal instruction and more as a guide to self-interpretation.
In this way, galleries arebecoming classrooms, where there’s no wrong way to interpret an impressionist painting.
Rather than honing in on the object itself, educators are using art, history and natural science exhibits to explain to schoolchildren how those elements connect to their own lives.
They can look at a piece by Monet and see their own love of nature, or gaze at an ancient tool and marvel at how far we’ve come. This makes museums less stuffy and more approachable.
4. They’re the Heart of the Community
One of the most delightful ways to spend an afternoon alone is to wander through the rooms of your favorite museum.
When you’re feeling a little more social, however, it’s also a great place to meet up with friends, discover and support local talent, network with peers and even showcase your own skills.
Need a few examples? There was oncea yoga class at the Museum of Modern Art (MoMA) and the American Museum of Natural History hosts one-day and three-day workshops for kids on a regular basis.
These buildings are more than homes for valuables. Rather, they’re living parts of a community that are vital to its core and culture.
From book signings and poetry slams to wine tastings and professional development courses, there’s plenty to see and do. Hop online and check a museum calendar near you to find the next event.
5. They Inspire Change
It’s easy to get caught up in our day job and forget that we’re not alone in this world. We can become so set in our routines that we’re numb to the plight of others around us.
While this applies to adults, it also holds true for children. This is why there are museum installations such as theCompassion Experience Exhibit, which sheds light on the issue of global poverty in a kid-friendly, interactive way that even the littlest minds can understand.
Another highlight is “Evicted.” Thisnew exhibit at Washington, D.C.’s National Building Museum reveals what reality is like for the millions of Americans who are evicted every year.
In short, museums offer us the chance to walk in someone else’s shoes and gain a new perspective. We walk away changed, whether we were prepared to be or not.
6. They Support Arts Education
Recently, there has been a push to cut funding allocated for the arts in schools. This is a nationwide change that’s felt everywhere, from Montessori preschools to public high schools.
One of the most prolific programs is the Arts in Education (AIE) program, wortharound $40 million. While its long-term future hangs in the balance, other, smaller-scale educational arts programs are still on the chopping block.
Need more reasons to visit a museum? Do it to expose young minds to a level of culture, discovery and creative expression they may not get to experience in the classroom.
They may even aspire to ajob in the arts, and your monthly jaunts can be the inspiration for a fulfilling career.
Want a little inspiration on where to go? Check out the 15 best children’s museums in the United States. Bring along your pint-sized pal and spend the day exploring. Learning will be a by-product of the fun!
The best part? Many museums offer on-site restaurants and snack shops. This means you won’t even need to mess with preparing a lunch!
7. They’re Less Expensive Than You Think
According to research,38% of Americans fail to attend the arts due to a cost barrier. Does this apply to you?
As temperatures begin to warm up, most of us are holding tight to our wallets. After all, we just made it through the winter, where we spent most of our paychecks on firewood,generators for sale, and weighted blankets.
Now, it’s time to buckle up and save and museums can seem like a luxury we can’t afford.
If this is your mindset, it’s time to rethink your idea of museum admission. While there are still plenty that charge an annual membership fee, you’d be surprised at how many free alternatives there are.
Take the North Carolina Museum of Natural Sciences in Raleigh, North Carolina, for example.
Withfree general admission and seven floors of interactive exhibit spaces, it’s a playground for all ages. Designated as the largest natural history museum in the southeast U.S., the museum also hosts programs, classes, lectures, movies and more.
Even if your nearby museum doesn’t offer free admission, check to see if there are any “free days” available during the month. Many will offer zero-cost or low-cost evenings for families and early-bird morning specials for parents.
Start Visiting Museums Today
Of all the things to do with your spare time, you may not think of visiting museums as one of your top destinations.
Still, they’re some of the most invigorating and inspiring places to take your entire family. From exhibits that make you think to those that make you laugh, there’s always something new.
Want more news on what to see and do in your area? We’d love to help.
We offer up-to-the-minute news on topics ranging from arts and entertainment to business and science. Check back in often for fresh content you can trust!
In the meantime, feel free tocontact us to learn more ways to work, play and live better.
Are you a location-independent freelancer or professional? Do you miss the creative juices that sometimes flowed in the office of your old job? Are you looking for a place to conduct business while remaining unbound by traditional job roles?
Welcome to the world of coworking!
Wait—what is coworking? And what is a coworking space? Do I need one?
We’re glad you asked. A coworking space allows you to do everything we just talked about—remain a remote employee, but with an area to call your own if you need it. It gives you that subtle, social motivation you might miss from your office days.
Coworking spaces must be doing something right. After all, there are at least15,500 coworking spaces globally. And within them are as many as 1.27 million people.
So at the very least, consider one. And when you begin hunting for that perfect environment, let this checklist guide you to the best space!
What Is a Coworking Space, Exactly?
When you think of the building, the people, the location, what do you imagine? What are the demographics of the people there? Is it quiet or bustling?
You get all this (and more) with coworking spaces. No two are alike, offering locals many options to suit their lifestyles.
Here area few statistics about these spaces that should give you a better understanding of its uses:
40% of workspace workers are freelancers, independent contractors, entrepreneurs, or temps
64% of workers find themselves better able to finish work on time
70% feel healthier in this environment than they do a traditional office
60% of workers also feel more relaxed at home after using coworking spaces
Almost 80% of workers are under 40
The stats say it all: remote workers love coworking spaces! And they’re agreat place for budding startups, too. You get all the perks of an office without the high office overhead!
Whether you need somewhere to work on the reg or you want to drop in for a few hours a week, coworking spaces are your new go-to.
Here’s what you need to think about in your hunt for the ultimate space.
Is It Comfortable?
We’re talking about every sense of the word comfortable. The coworking space must be actually comfortable—ergonomic chairs, standing desks, conference rooms. And the community must feel like a proper fit for you, too.
What does this mean? Working close to like professionals and being able to network with those from similar positions. If you’re a stockbroker surrounded by artsy beatniks, well—it could be hard for you to settle in properly (and vice versa).
It also means the difference between ambient noise and distracting sounds or racket. Do you like your space to be quiet? Or are you most productive when there’s background noise?
When you walk into a new space, try and register your level of comfort as soon as possible.
What Are the Food and Drink Options?
Every coworking space should have a designated kitchen or kitchenette area. Whether it’s stocked for free, pay as you go, or supplies a microwave for you to warm food up—it’s necessary. And food aside, what about coffee?
Oh yeah, and water. And for those who don’t like coffee—tea. A few soda options or light snacks wouldn’t hurt, either.
If you’re going to be there for hours during prime meal times, you need a place that not only allows for that but maybe supplies food of their own. One coworking space in NY doubles as a restaurant at night, giving workspace workers access to a secret menu! (Visit this page to see what you could be missing out on.)
Your work is essential—but so is your belly.
How’s the Location?
All convenience falls by the wayside if the commute to your coworking space takes up too much time.
You want your space to be an ideal fit—within reasonable distance for you, as well as in a good place to hold conferences. If you need to have a meeting, can your guest make it to your coworking space in an adequate time? An ideal fit would be able to manage both of these.
Does It Provide Supplies?
We’re talking office supplies. We’re talking printers, copier machines, uninterrupted WiFi! What supplies does the coworking space you’re touring offer?
If the answer is none, well—you may as well stay at home.
If you need to print some important documents, a functioning printer on hand is excellent. If your pen runs out of ink, or your computer of battery, some extras would make the difference between leaving the space and staying. A good coworking space should have ample supplies on deck for their workers.
How Much Does It Cost?
Of course, the price should always be a consideration.
Coworking spaces vary greatly, and thus, so do their prices. A good space shouldn’t cost you more than the sum of your efforts there. If you’re spending more on the space than you’re making back, it’s not the best fit.
Is There a Gym?
Remember the statistic we mentioned earlier: 70% of people feel healthier using coworking spaces vs. traditional offices?
One reason for this could be that many coworking spaces are now including gyms or open rooms for physical activity. Within these rooms are yoga mats, workout gear like treadmills or weights, aerobic balls. If you really want some perks, see if it has a gym.
Is There a Host/Curator Available?
Who cleans the space? Who has responsibility for safety, both data security, and physical safety? Who manages, curates, and provides necessary supplies or food?
Get to know your host—if there is one. And there should always be a host there. Whether to help new workers or maintain a good environment, their presence is a helpful one.
Give Coworking Spaces a Try!
Now that your question—what is a coworking space?—has been answered, it’s time to find one that works for you. Luckily for you, coworking spaces are continually trying to improve for their remote users. This means that right now is the time to find the best of the best.
So, what’s your first task going to be in the new space? We’ve got an idea: work on your brand!
The question of survival is omnipresent for businesses in 2019. In recent years, employee-centered business models have emerged. Companies recognize that work improvements lead to higher quality production.
Also prevalent is a focus on customers. Industries face the challenge of relating to an audience that demands more transparency. What we know is that the business landscape will continue to grow and change.
Keep reading to discover how business trends 2019 are changing the global market.
African Economic Revolution
The continent of Africa has seen the economy of only a few of its countries rise with the discovery of oil. Now, free trade agreements, industrialization, and technological advances are creating opportunities for others.
Industries like Ethiopia’s car manufacturing will continue to grow across the continent. This will create a surge of jobs and increase the number of households with disposable income. The advent of solar electricity panels will illuminate millions of homes without power. Electrification can only lead to increased internet access, learning, and wide-spread skills acquisition.
Automation in business software has been a growing trend for years. As companies try to do more with less, specialized software rises to the occasion. For example, before, bookkeeping information had to be entered manually into accounting software. Now the fields auto-populate when you make a sale or scan a receipt.
2019 will see this trend rise in customer communication. Customer relationship management (CRM) tools will become a business necessity in the connected age.CRMs for small business collect customer data and facilitate automated communication through email.
Automation allows companies to maintain relationships based on a client’s position in the sales funnel. Better relationships lead to increased business success.
Customer Data Regulations
A connected society demands a personalized approach to marketing and communication with customers. To this end, collecting customer data has been the key to unlock success for large and small businesses alike. This also comes with increased threats to privacy and personal information.
Information security threats led Alabama andseveral other states to pass regulation. Legislators are looking at how companies protect and obtaining consumer information. As tech advances continue to connect us, regulators will be forced to keep up.
4.3 million Americans reportedworking remotely at least half the time in 2016. 3.2% seems small until you consider that this is a 114% increase from 2005. Employees who work remotely benefit from lowered stress levels and higher productivity levels.
Telecommuting is most popular in the finance, technology, and design industries. The trend has created opportunities for baby boomers, working mothers, and the disabled.
The number of people telecommuting is only expected to increase in coming years.
Mobile Banking Flexibility
The traditional form of banking is in for a major rejuvenation. Blockchain, mobile payments, and alternative lending are the new kids in class.
Blockchain is a system for tracking the spending of cryptocurrency. Compare it to a banking statement. Instead of using your personal information, it uses a digital signature. A digital signature is like a username.
Blockchain offers more security for the buyer. It may also be the answer to personal data security. We will see it continue to grow as the technology and use of bitcoins grow.
Mobile banking will see a growth in the coming years also. Customers who prefer different payment options now have a choice of hundreds of banks all over the country. If they don’t qualify for in-person loans, there arealternative lenders online with fewer restrictions.
Business Trends 2019
You don’t have to be the CEO of a public corporation to feel the changes in the market. A more connected, global economy means that everyone has a chance to compete for the same employees and customers.
Business trends 2019 will see a rise in banking flexibility and personal data security. Add to this flexible employment and the rise of new economies.
Proper market research can keep your business ahead of the trends.Click here for common mistakes to avoid.
Each year, injured workers cost businesses in the United States $62 billion dollars.
As an employer, it’s up to you to decide how you want to preserve health and safety in the workplace.
Developing safety policies or a basic safety program for your employees to follow is a great way to educate workers on recommended OSHA safety practices.
OSHA is the Occupational Safety and Health Administration and ensures the health and safety of employees across the United States. They’re in charge of enforcing employers to offer their employees a safe work environment.
How Do You Improve Health And Safety In The Workplace?
Improving your workplace health and safety won’t result in an overnight transformation of your company’s safety culture.
It may take a bit of time to see a complete transformation, but in the long run, you’ll be decreasing your chances of an injury related lawsuit.
Here are 7 tips for improving your company’s health and safety practices:
1. Create A Safety Committee
The biggest step that you could make towards addressing health and safety issues in your workplace is creating a safety committee.
Encouraging the development of a safety committee at your work helps to inspire the collaboration of a variety of backgrounds. It gives people that work different jobs the chance to speak on an open platform about different risks or challenges they’re facing. Together, the goal of the safety committee is to work towards eliminating safety risks.
Don’t forget to include people with a background in safety in your safety committee, although it is beneficial to have a team that’s made up of those who are equally passionate about safety.
2. Understand OSHA Regulations
As I talked about earlier, OSHA is responsible for ensuring that your employees have asafe place to work.
A great way to avoid possibleOSHA fines is to have a solid understanding of what rules and regulations OSHA has for all employees and if there are any special rules that apply to you, based on the niche of your business.
3. Hire A Safety Manager
If you feel like starting your own safety committee is too big of a task or if you don’t feel like you have enough safety experience, you should look into hiring a safety manager.
A safety manager will have training and certifications to make them an expert in both workplace health and safety. Your safety manager will be the person responsible for handling any accident claims, creating a safety culture, properly train your employees in safety practices, lead safety meetings, and handle safety audits.
Not only will hiring a safety manager to ensure thehealth of your employees, but it’ll also help to take some of the stress off of your shoulders!
4. Develop An Incentive
We all like to be rewarded, right? Developing an incentive for your employees to work towards is a great way to uplift your team’s morale.
Not only that, but it gives your employees something to look forward to for their safe working behavior. Whether you decide to make team-based or personal incentives based on safe working practices.
A few ideas could include:
An extra vacation day
Yearly bonuses or raises
An office pizza party
5. Have Your Equipment Inspected
Depending on what type of niche your business is in, having your equipment inspected on a regular basis can help to prevent machine malfunctioning. However, more importantly, having your equipment inspected by an authorized official can help to prevent accidents.
Not having your equipment properly inspected is an OSHA fine, and depending upon the size of your business, could leave you in a severe financial rut. Even if you aren’t passionate about safety and are more concerned about the financial aspect of your business, having your equipment properly inspected and maintained can actually help to extend the life of your machinery.
6. Train Your Employees
Trained employees are employees that know how to protect themselves without a safety manager constantly looking over your shoulder.
Even if you can’t afford to bring a safety manager on your team, you can have a safety consultant come in and lead monthly safety meanings to educate your employees. Hiring a safety consultant won’t be as expensive as hiring a safety manager, but a safety consultant won’t manage your workplace health and safety.
Getting your employees trained on techniques such as safe lifting practices, first-aid training, and CPR training can help to educate your employee on how to properly react in emergency situations.
Not only that but encouraging your employees to have a better understanding of what exactly unsafe work practices are is a great accident prevention measure to take. You can train your employees on what to look out for before an accident and what to do in the case that an accident does happen!
You and your employees could get a better understanding of the best health and safety practices by attending theSafety Conference of 2019.
7. Value A Clean Workplace
A workplace that’s messy increases the likelihood of an unnecessary accident. Making sure that floors are free of trip hazards and any materials that could cause someone to slip.
Another great way to ensure that your workplace is clean is to keep clutter surrounding your workplace at a minimum and that any machines that aren’t in use are locked up.
Wrapping It Up
Discovering how you want to preserve health and safety in the workplace can not only help to save you and your business money, but it’s also vital to ensuring the safety of your employees. Building a safety culture that you and your employees are proud of is a great way to develop team building skills and boost morale!
What are some tips that you think are vital to creating a safe and healthy workplace? Leave your thoughts or questions in the comment section down below!
In 2027, approximately86.5 million people will be freelancing in the U.S. That’s over 50 percent of the workforce in the U.S.!
Even though that’s a lot of people, there is still ample opportunity for you to create your own, successful freelance business. After all, there are all sorts ofcreative jobs out there you can turn into a freelance career.
However, it does take work, time, and dedication.
Building a successful business isn’t going to happen overnight. But if you are diligent and you stick with it, you can join the forces of freelancers around the country.
Some tips to help you get started and find success are highlighted here. Keep reading to supercharge your freelancing efforts.
1. Make Sure You’re Ready
When you read all the success stories of other freelancers, it may encourage you to jump in with both feet. However, this isn’t always the best strategy.
If you are working a traditional job, don’t quit or hand in your notice until you are sure your ready. It’s best to make the transition into freelancing gradually. You can build up your business while still working your day job (and earning a steady source of income).
While it may take longer, it’s the safest way for you to jump into the freelancing world.
2. Create a Professional Image
If you want to be successful as a freelancer, you need to present yourself in a professional manner. Yes, you may be working from home, in your pajamas – but there’s no reason a client has to know this.
A great way to create this professional image is by using avirtual office. You can the perks of typical office space without the huge amount of overhead. It also looks more professional when you create a resume, social profiles, and website.
3. Don’t Try to Do It All
You need to find what your niche is and then stick with it. You can’t just say you are a photographer or designer. People are going to want to know what it is that makes you unique or how you can solve their need or problem.
It’s important to be specific and market yourself accordingly. This is the key to success in the freelancing world.
Once you have built a good reputation in the chosen field, you can begin to branch out to other areas.
4. Make a Commitment
As a freelancer, you have to make a commitment. It’s easy to get distracted and avoid what you need to do, simply because there is no one there making sure you do it. Don’t let this happen or your efforts to be a freelancer are going to fail.
Building a Freelance Business: You Can Do It!
There is no question that the world of freelancers is growing. If you want to create your own freelance business, then be sure to use the tips and information here to help ensure your success.
Our goal is to provide you with the information you need to grow and succeed in anything you do. For more helpful tips, check out our blog on how toreduce your business expenses.
More than4 billion metric tonnes of oil is produced annually. But as big as the oil and gas industry is, there are still significant factors affecting its success in 2019.
Here are 5 of the biggest trends set to shape the future of the oil and gas industry this year.
The oil industry relies on the supply of oil from the world’s oil-rich exporters. Fluctuations in this supply can affect oil prices. And oil prices affect the standing of companies in the oil and gas industries.
Energy outlook publications hold a lot of sway in the oil and gas industry. Publications like the International Energy Agency’s annual World Energy Outlook report don’t only offer projections. They themselves can have an effect on the industry as a whole.
When staying on top of industry trends, one must stay up to date with energy outlook publications.
Changing Energy Policies
Energy policies are strategies outlined by a government, intergovernmental agency, or firm to help balance resources and boost the energy landscape. These policies have shaped the oil industry for decades and will continue to do so.
Some great examples of such policies are those put forward by the US Department of Energy. Their policies refer to the production of all energy sources that affect the US.
The Popularity of Fracking
Fracking is a way of exploring gas and petroleum trapped beneath deep-rock formations. When fracking, fluid injects into rock formations under high pressure to crack the rock. This then releases hydrocarbons.
Fracking is common-practice but has come up against hurdles recently. The UK and Australia, in particular, are experiencingsocial and legal pushback when proposing new fracking projects.
Energy transition refers to the long-term structural shift of a nation’s energy mix. A great example of energy transition in effect is the switch from oil and coal to natural gas.
Today, we’re seeing another energy transition underway with the rise of renewable energy. Many governments are now laying out energy policies aimed at fostering this energy transition.
The shift to renewables is one of the biggest trends to affect the oil and gas industries. It’s led many major companies to expand their portfolio or even shift wholesale into the renewable market.
The Oil and Gas Industry Is in Flux
The oil and gas industry is one of the biggest in the world but that doesn’t mean there aren’t factors affecting major change. Oil supply, energy outlook publications, changing energy policies, the popularity of fracking, and energy transition are only a few of the trends bucking the status quo this year.
Interested in renewable energy? We asked the question: is solar power really the best way togenerate clean energy?
Almost 30 percent of small businesses report they spend six hours or more on payroll every month. When you consider most of these businesses have far fewer than 50 employees, it’s clear payroll adds up.
Like other accounting tasks, payroll can be quite time-intensive thanks to legislation. You may need to calculate time off, add up overtime hours, and deal with payroll taxes.
It’s a lot to ask, especially if you’re not a payroll professional yourself.
With all this in mind, it’s little wonder most small business owners want to know how to streamline payroll. With these seven tips, you can make sure payroll gets done right, while freeing up time and money.
1. Streamline Payroll by Reducing Frequency
One of the easiest ways to streamline payroll is to reduce the number of times you need to conduct it. Do you pay your employees every week? If so, you might think about moving to a bi-weekly schedule.
Make sure you check the regulations where you operate. Some states do have rules about how often you need to pay your employees.
You should also see if you can align payroll schedules. If you pay hourly employees on a different schedule than salaried employees, consider merging them. Combining schedules could reduce mistakes.
There’s another bonus to changing how often you pay your employees. It could help your business’s cash flow. With more funds freed up, you could find it’s easier to make ends meet and grow the business.
2. Maintain Payroll Compliance
The last thing you want is to have the IRS decide to conduct a payroll audit for your business. That’s why you should focus on payroll compliance.
It can be difficult to keep on top of all the ins and outs of federal and state law. Nonetheless, it’s important to incorporate this step into your payroll processes.
You should put in place an ongoing review of regulations and remittance schedules. If you use payroll software, see if you can link to government portals and other resources. Doing so can deliver the latest news right to your inbox.
If you have trouble keeping up with compliance, think about outsourcing payroll tasks. A payroll vendor monitors compliance for all their clients. That means you don’t need to worry about checking the headlines yourself.
4. Upgrade Your Payroll Software
We mentioned that some payroll software makes it easy to connect to news sources. In turn, you’ll have an easier time staying on top of compliance.
If your software doesn’t allow you to do this, it might be time to upgrade. Newer software includes this feature and more.
You could also consider an online epayroll system. These web-based clients allow your team to conduct payroll from anywhere in the world, any time.
There are many different options out there when it comes to payroll software. Take a moment and assess your needs, then look for software that addresses those needs. Payroll software backed by the vendor and a great support team is usually your best bet.
5. Delegate Payroll Paperwork
One of the reasons payroll is so time-intensive is because it involves a lot of paperwork. From the time you hire employees, your HR team will be busy filling in forms and filing them.
What if you shifted this data collection task to the employees themselves? Some companies ask new hires to fill out I-9 and W-4 forms themselves.
Take this a step farther and ask your employees to record their hours themselves. Your employees can turn in their timesheets to you for payroll on a certain day. Getting employees to track their hours means you’ll spend less time on timesheets at your end.
A great option for employee-led time tracking is using a paperless timesheet. Using an app or a desktop client, employees can login and record time information. You can learn more about the benefits of this option for your business.
6. Keep Learning
Great software can help you streamline payroll processes. The tools you use are only as good as the people who use them.
Any time you adopt a new payroll tool, be sure you offer your team the right support and training. With it, they can learn how to use new software to greater effect.
There’s another reason you’ll want to keep payroll training and development on the docket. Innovative payroll processing ideas might be hiding within your own team. With the right training, employees can put in place new ideas and even suggest their own.
Training provides employees not only with the skills to use new tools, but the skills to use tools like creative thinking. With some help from your team, you can get creative with the process and streamline payroll in new ways.
7. Combine Administrative Functions
Another reason payroll can become time-intensive is because it affects other tasks. If you administer employee benefits, you may need to know someone’s salary to determine the level of coverage they qualify for.
You may also need to know this information to make the right deductions from their paycheck. If you have a pension plan, for example, contributions may be based on salary. Those deductions may be taken from the employee’s paycheck.
Worker’s compensation insurance is another example. You may need to perform an annual reconciliation report for your insurance. By combining your payroll with your insurance, you can avoid this time-consuming audit.
Combining these systems helps you streamline payroll and other business functions as well.
Make Payroll a Breeze
When you streamline payroll, you’re making your business more efficient. You’ll also be reducing the chances of errors and audits. Finally, a streamlined process helps you get back to the tasks that really matter.
With more time to focus on what matters most, you can prepare your business for growth.
Looking for more great advice about how to grow your business? Check out some of our informative articles for the latest tips and tricks.
The Islamic State (IS) is on the brink of total defeat. This past March, Syrian Defense Forces (SDF) teamed up with the U.S. military to attack an IS stronghold in east Syria. The good news is that the coalition defeated the IS fighters and recaptured the final stronghold in Syria.
While SDF and U.S. attacks have been successful from a military perspective, it sometimes comes at a cost. The early March strike resulted in the deaths of roughly 50 innocent civilians.
Read on for the latest military and political news in Iraq and Syria. Learn more about the defeat of IS and the potential for a reemerging threat.
Did you know that at its peak, the IS controlled over34,000 square miles in Syria and Iraq? The IS also generated over $2 billion in revenue. This cash flow was produced by illegitimate means such as ransoms, drugs, oil production, and more.
The foundation of the IS actually dates back to 2006 during the Bush administration. The terror group started to become powerful and influential in 2013. They absorbed an Al-Qaeda group called the al-Nusra Front.
The IS reached peak power in 2014 when it declared the creation of a caliphate in Iraq and Syria. Its power surge grabbed the attention of the United States military. The democracy that it fought so hard to create in Iraq was being decimated by the IS.
At this point, the U.S. had no choice but to take action and redeploy troops to Iraq. In 2015, then-President Obama deployed additional military resources to Syria. For the next four years, the U.S. military partnered with the SDF to reclaim lands and defeat the IS.
There are currently more than 2,000 American troops in Syria fighting the IS. However, there is some political pressure in the United States to bring troops home.
This is an intense debate with many foreign policy experts expressing concern about a premature withdrawal. Nevertheless, President Trump recently declared that American troops arewithdrawing from Syria in the near future. The military is planning to leave400 troops behind to serve as advisers to the SDF.
There are still thousands of defense contractors fighting the IS in Syria. According to the Department of Defense, there areover 5,500 defense contractors in the nation.
Many people wonder how defense contractors working in a combat zone are paid. One way is using apaystub generator to digitally create their paycheck from a remote location.
With the vast majority of troops coming home, the American public anxiously awaits the results. Withdrawing troops from the Middle East failed one time before and poses equal risks today.
A Recap of the Battle Versus IS Fighters
The SDF and U.S. military achieved victory in Syria. They have reclaimed all captured lands and put IS on the defensive.
These gains, however, may be short-lived if the IS regroups and starts to fight back. The world is watching to see if permanent peace can be achieved.
If you enjoyed this article about the battle versus IS fighters, check out ourworld blog for other great content.
More people are realizing that they can turn their love for photography into an income.
Selling high-quality photos is another way to earn money from home or from anywhere you choose.
Keep reading to learn here how to start a photography business from your house.
How to Start a Photography Business from Your House
Maybe you’re sick and tired of someone telling you when to clock in, clock out, when to eat and when to use the restroom, and are ready to fire your boss. Or maybe you want to make some extra money to splurge. If you love taking pictures then starting your own photography business might be the best option for you.
1. Type of Photography
First, you have to decide what type of photography you want to do. Do you want to take pictures or landscapes, people, houses, animals, flowers, etc? This is up to you and what you prefer snapping great pics of.
People nowadays need professional pictures for anything you can think of. Real estate agents need pictures of homes, businesses need pictures for their websites, people need pictures of their wedding day. Your options are endless.
2. Business Plan
If you are serious about your photography business sit down and write down your business plan. This will help you organize everything on paper where you can come back and revise as needed.
Your business plan will be a visual showing how you plan on making money and, ownership, expenses, etc.
3. Business Name
What will you call your photography business? First, you want to go for a name that’s not taken. Second, you want something catchy that people will remember. The name you choose will become part of your brand so choose wisely.
Double check to make sure the name you want to go with isn’t protected by a trademark and also check if the domain is available for a future website.
Depending on the type of photography you choose you will want to choose your camera gear accordingly. You might need extra lighting if you’re doing indoor photography or special lenses if you’re shooting landscape pictures.
When you’re starting out you might want to consider buying used gear that’s in great condition to keep your costs down.
5. What Will You Charge?
When you’re just starting out figuring this out is going to take some research. See what your competitors are charging when coming up with your pricing. Be honest about what you feel your hourly rate is worth.
Don’t forget to take into account the editing time after taking the pictures.
In today’s world, people will go look through your website before calling you. They want to see what kind of pictures you take to see if you’re a good fit for their needs. You can consider having acollage template for your work to show off your skills.
If you choose tobuild your website on your own make sure you choose wisely because there are myriads of options out there. Don’t forget to include contact information because what’s the use if they love your pictures but can’t reach you.
Now that you have learned the basics about how to start a photography business, it’s time to take action. You can immediately put everything you learned above into action today. Starting a photography business can be profitable and if you love taking pictures already then this might sound like the perfect plan for you.
When it comes to staying in business keeping finances in order is key. Check out ourbusiness finance section to stay on top of your own business finances.
It’s impossible to overstate how powerful music can be. Perhaps that’s why people spend an average of 32.1 hours per week listening to their favorite music be it on vinyl, the radio, or streaming.
The right tunes can lift our spirits, provide catharsis, or just give us something fun to sing along to.
No matter why you love music, we bet you’ve never thought about your favorite genre’s roots.
Ready for a quick history lesson that’ll help you appreciate your music more? Here are five popular music genres explained.
Rap is the youngest genre of music, getting its start in the 1960s and 1970s in New York. Though it’s still relatively new, rap has become the most popular genre among music fans.
Generally, rap features a high rate of beats per minute (BPM) matched with an equally fast manner of speech. Other staples of the genre include rhyming and wordplay.
Artists to check out:
Run The Jewels.
Over the decades, rap has given birth to numerous offshoots such as gangster rap, mumble rap, dirty rap, and more.
Though rap is currently the most popular genre, that honor belonged to rock for several decades. Though rock is often thought of as a strictly American form of music, it owes much of its sounds and rhythms to African music.
Early genre pioneers like Elvis Presley and Chuck Berry used elements of blues, gospel, and soul music to give rock its signature sound in the 1950s and 1960s.
Artists to check out:
The Rolling Stones.
The Foo Fighters.
Over the decades, rock’s signature sound shifted from a drum-centric genre to a primarily guitar-driven genre. You can see this shift, especially in the 1990s as grunge and Alternative Rock grew in popularity.
Popular music (often called pop music, for short) is an amalgamation of styles and genres designed to be fun, upbeat, and palatable to a widespread audience.
That isn’t to take anything away from pop music, however. Pop artists like Michael Jackson or The Beatles have made some of the most important, longest lasting music of all time.
Artists to check out:
Typically, pop songs are short, intentionally repetitive, and rely on a ‘hook’ or chorus.
Few genres are as misunderstood as heavy metal. Often tossed aside as little more than loud, angry noise, the truth is that metal’s roots come from blues and jazz.
This soulful influence is best seen in early metal pioneers like Cream and Black Sabbath, who used the tritone known as ‘the devil’s chord‘ to create a darker, heavier sound.
Artists to check out:
Between The Buried and Me.
Like rap, metal is a splintered genre that offers something for listeners of every type of music. Artists like Ghost, for instance, may have a scary theatrical coating, but their music owes a lot to disco and pop music. Meanwhile, Opeth incorporates jazz fusion, classical, and rock elements into their style of metal.
The underground or anti-mainstream genre, punk music set out to be the polar opposite of pop and rock. It’s fast and passionate guitar-driven music with a fast BPM.
Artists to check out:
Whereas pop music is intended to be easily digestible by a large audience, punk music can be intentionally off-putting and deliberately counter culture.
For example, the Dead Kennedys caught a ton of flack for their controversial name as well as songs like “Holiday in Cambodia” and “California Uber Allies” that had strong anti-war, counter-culture stances.
Your Favorite Music Genres Explained
There you have it, five of the most popular music genres explained.
Though we’ve provided a quick overview of these genres, our exploration is by no means comprehensive. Each genre is so much deeper than they seem on the surface, so why not branch out and listen to something new?
What led Iran to strengthen trade ties between the neighboring countries? And how will these new trade agreements affect US relations with Iraq? Learn the answers to these questions and more below.
Iran and Iraq Sign Agreements
The presidents came to agreements about oil, trade, health, agriculture and transportation routes.
Rouhani and Salih also agreed on bureaucratic reforms. These reforms aim to improve business relationships and transactions between Iran and Iraq. In a statement, the president of Iran thanked the Iraqi government for bypassing US-imposed sanctions.
Iran’s agreements with their neighbors in Iraq may be the only thing to save the country from economic implosion.
This deal reduced sanctions on Iranian trade in exchange for the country’s agreement to cut back on nuclear ballistics. Trump claimed the original deal did nothing to curb Iran’s efforts to develop nuclear weapons.
Since the Trump administration’s decision, US-imposed sanctions have led Iran’s economy to deteriorate.
Iran has threatened to pull out of the nuclear deal if its economic benefits aren’t protected. But many European businesses are still shying away from Iranian investments.
At the same time, the Iranian oil market has decreased in profit and the Rial has dropped in value. Since Iran and Iraq already have a strong economic relationship, these new trade ties were inevitable.
Hopefully, Iran had a pay stub maker on hand for receipts, though, because Iraq may end up pulling out of these agreements.
The Impact on Iraq
Currently, Iraq is excused from US trade sanctions imposed on Iran. That leaves the country vulnerable now that they’re powerful trading allies with Iran.
Yet the Iraqi government must see some benefit to these new agreements. Benefits, one must assume, that will outweigh the cost of angering Trump.
Indeed, Iran and Iraq aren’t just partners in trade. Iran exerts considerable military and political influence over the neighboring country.
Senior officials from Iran often propose business to the Iraqi government and vice versa. During the Islamic State uprising in Iraq, Iran offered militant aide. Today, Iran continues to provide weapons and training to Iraqi paramilitary forces.
Some Iraqis worry that the paramilitary holds more allegiance to the Iranian government than to their home country.
What This Means on a Global Scale
From the EU’s declining investiture to a possible US fallout with Iraq, it is clear Iran’s economic troubles are making global waves. There’s no telling which global powers will get involved with the economic troubles in the middle east next.
The Trump administration has yet to respond to the new agreements between Iran and Iraq.
Read more about what’s going on in the world right now or visit our Economy and Politics page for more breaking news.
Bitcoin is a global phenomenon. Since it was created back in 2009, it has changed the world of financial transactions. It was designed as a peer to peer cashless system, with transactions recorded on a decentralized blockchain. No single entity controls the blockchain and there are no geographical or regulatory borders. This makes bitcoin – and blockchain – very attractive.
The Rise of Bitcoin
In the beginning, bitcoin was a novelty. It was practically worthless and for several years, nobody outside of tech circles really knew it existed. By 2011, the idea of decentralized cryptocurrencies was catching on and other cryptocurrencies began to emerge from the shadows. Today, there are numerous altcoins, including Ripple and Litecoin, but bitcoin is still the best-known.
Bitcoin has entered the mainstream and it is now possible to buy everyday things using bitcoin. All Shopify stores now have the facility to accept bitcoin as a payment option. You can add bitcoin to your Microsoft account, and if you fancy a last-minute vacation, CheapAir accepts bitcoin as payment for flights.
So, where does bitcoin fit into the world of finance right now?
In a world without bitcoin, financial transactions are controlled by vast financial institutions. Major financial institutions like PayPal act as third-parties in most transactions that take place online and offline. They provide merchant accounts, payment processing, and everything else you need to send money from A to B. Dig a little deeper and you’ll see that money is generated and controlled by governments and banks.
Bitcoin Compliments Traditional Financial Transactions
Bitcoin offers another option. It is open and transparent. It has its own settlement network and all transactions can be verified. Bitcoin runs on a peer to peer network that operates online. It is available globally. To send or receive bitcoin, all you need is a bitcoin wallet and an internet connection. Because it eliminates third-party financial institutions, it is faster and cheaper in many cases.
Researchers from Imperial College in London have looked at how bitcoin fits in with traditional financial systems. They concluded that bitcoin has the potential to fulfill a lot of roles in a more effective way.
Online banking is becoming increasingly common, but a lot of people don’t trust the system. Tales of scams and fraud are rife, and banks often wash their hands of the problem, refusing to reimburse customers who have lost their money.
Bitcoin transactions on the blockchain are verified, so it is impossible to make a fraudulent transaction. Records cannot be altered, and hacks are very rare. This makes bitcoin a safer system.
The Downsides of Bitcoin
The biggest drawback of bitcoin is its extreme volatility. Whilst the bitcoin price peaked at nearly $20k in December 2017, it has since dropped dramatically. Today it is worth less than $5k. For this reason, it is unlikely that bitcoin will replace traditional banking anytime soon.
Nevertheless, major financial institutions are integrating blockchain technology into their own systems, so it is likely that in the future, bitcoin and the underlying blockchain will become a part of our everyday lives.
The coworking space has always been home to the startup. Since its inception years ago, fledgeling businesses have flocked to these enclaves that have formed communities in and around New York City. The office space is cheap and the conversation lively, but the workspace provides businesses with the type of support not seen by other office formats.
The coworking space has evolved to the point that spaces offer professionals a variety of perks, and then the online community has expanded to include coworking wikis, which provide freelancers support and a platform for collaboration. Then, there are the white-shoe coworking spaces like Servcorp, a 5-star coworking space with 85 workstations nestled in One World Trade Center. Five-star coworking spaces do more for businesses than just reside in some of the most exclusive buildings in the world.
Keep reading to learn about what a 5-star coworking space can do for your business.
Significantly Reduce Overheads
One of the major features of a 5-star coworking space is that it can manage to provide businesses with all of the necessities of a corporate office without the excessive price tag. Excellent Wi-Fi is always appreciated but providing clean workspace in a prime location is very important to a world-class fit out. A 5-star coworking space should provide businesses with the basics plus perks but still be able to from a place of affordability.
Provide Professional Workspace
A 5-star office typically is furnished with the finest in corporate office furniture. The buildings are in excellent condition, as is the case of the WTC. Usually, the buildings have the latest in technology, and in the case of older, historic buildings, they are retrofitted for newer technologies.
These offices also tend to be located near historic or financial business districts. Whether they are a part of landmark financial districts or cultural enclaves that have been gentrified, they always give businesses access to concierge services and products. Ultimately, the receptionist and support staff all have been trained in excellent customer service and support.
Provide A Platform For Community
The coworking space also provides businesses with a platform to network with others. Again, the space’s initial mission was to provide start-ups with a platform to collaborate with others in a positive environment. Most communities provide a social platform, and whether they plan social events in the space or they bring experts into the community, most coworking spaces have an events calendar with opportunities for businesses to get together.
Provide Flexible Leasing
A world-class fit out really is determined by the details in the contract. The lease’s terms should reflect that the business is current as it relates to office space solutions, which means their leases are flexible enough for the times. For example, many coworking leases have forgone the protracted, lengthy leases for shorter ones that allow businesses versatility.
In exchange for leases that typically run anywhere between one year to seven, these coworking spaces have leases that run as short as a month. In addition, the leases transition easily into other formats if the renter decides coworking is not a good fit or if their business grows. Finally, if the leasing organisation has offices in other locations, then the leases are transferable, and the coworking professional can avail of the use of space in other locations if they need to travel.
The standard for a good coworking space goes up a level when the leasing organisation has a great grasp of what businesses need in the modern office. Five-star fit outs give businesses all of the essentials of modern-day work while making room for the extras that make work exciting. In NYC, there are numerous coworking spaces, and while many of them are engaging, finding the 5-star gem is the challenge.
Finding ways to expand your business is important. Solely relying on one product or service to make your living can lead to big problems in the future. This is why you need to focus on developing new products to add to your existing business.
Studies show that over95 percent of the new products launched each year will fail. Often times, things like a lack of market research are to blame for these failures. Instead of having to deal with the stress and worry of a failing product, you need to focus on conducting thorough market research.
Read below to find out about some of the mistakes you need to avoid when conducting market research.
Neglecting to Conduct Offline Surveys
One of the biggest mistakes most business owners make when conducting market research is relying solely on online methods. While taking surveys on social media platforms or even your website can provide a great deal of helpful information, you need to also take advantages of offline survey methods as well.
For years, business owners have used digital kiosks to collect information from consumers. Setting up one of these kiosks in areas where your existing products are sold is a great idea. With the help of this kiosk andoffline survey software, you can get a feel for what consumers think of your new product idea.
Failing to Provide Consumers With Accurate Product Details
Before you start the journey of expanding into new markets, you need to develop a plan of attack when it comes to market research. If you are developing a new product, drafting up a brief report on the details of this product is a must.
Failing to provide the consumers you are polling with accurate product information can make the feedback you receive nearly useless. You need to give the consumers you are polling lots of information about how the product is being designed to meet their needs. Often times, the product information you provide during the market research phase will help to create a buzz.
Figuring Out Who Your Competition Is
As the old saying goes, “there is nothing new under the sun.” This saying can be applied to the world of product development as well. While you may have a unique take on an older product, very rarely will you find something that is totally new.
Instead of going into this process blindly, your market research needs to include thorough research on your competitors in a particular market. Taking a look at how successful a competitor has been can help you figure out if you want to pursue the development of a particular product.
You will also need to take a look at how a competitor is marketing their product. Drawing inspiration from their marketing campaigns is perfectly acceptable. However, you need to avoid directly ripping off key elements of their advertising strategy.
Listen to Negative Feedback
Some business owners think that market research will only garner positive feedback. The reality is that you need to prepare yourself for negative comments from consumers about a particular product.
Listening to this negative feedback and using it to make a decision regarding the launch of a new product is a must. If you are getting far more negative feedback, then you may want to shelve your idea for a while. Going back to the drawing board and developing a new product is far less costly than putting a large investment into a product that isn’t successful.
Don’t Rush Through the Market Research Process
Taking the time to thoroughly research the potential market for your product is worth it. Rushing through this process can lead to mistakes being made. Working with professionals familiar with this type of research can be extremely helpful.
Whenever you start a business, the first and foremost thing that comes in your mind is to earn the profit and make money — no matter what type of business you have. Whether you are a manufacturer or service provider, you want your business to run smoothly. You want to have profits all the times.
There is no need to mention that nowadays businesses run on websites and the internet more than having physical outlets. So you need to promote your business via websites.
Now a question arises that how can we bring millions of users to our websites to market our products. Higher the number of visitors to your websites, greater will be the reward. In this regard, LD Sydney SEO could be of great help.
Here are some techniques that will help out in increasing the traffic on your website:
Using Long Tail Keywords
Let’s discuss these techniques one by one:
It is an era of being extrovert. If you want to achieve your goals than you have to connect with people. Linking with People who come from different backgrounds and have a different school of thoughts will bring several business opportunities for you. Nowadays becoming socially active has become easier. You can promote your product or service via some social medium. Twitter, in this regard, is the best way for short links. You can also use Instagram if images of your product can best describe themselves.
Blogging helps a lot in promoting your content. It has the ability to attract more viewers and audience. Let’s have an example. If you are doing some food relevant work, then you can post recipes from different regions. You can also add videos or images of your recipes.
If you invite other people to blog on your niche, it will also be more beneficial. By doing so, you will have more readers to your content. But you should be more cautious while inviting others for blogging as spams can harm your content.
You need to maintain your content in a way that is more valuable for any search engine. You must keep this in mind that the quality and quantity of your work will improve your SEO. In order to optimize SEO, you can hire some expert. That manager will not only make your content valuable but will also enhance traffic to your web site. You can also do this on your own, but it requires plenty of skills.
As the world has become a global village. It is just a blessing of fast means of communication. Use the latest methods and technology to advertise your work. It will respond promptly. In order to attract users to your website, you can place an advertisement for your business at different relevant websites. Some websites charge for this service, and some do this for free.
Email marketing has yet another important and valuable tool in attracting millions of people to your content.
Using Long Tail Keywords:
Long tail keywords are considered more precise and niche. Long tail keywords comprise of two or three words that are very specific to whatever you are offering. These words help internet users to get to your product or service more quickly. Using these words ensure valuable clients also.
In utilizing unorthodox working methods like hot-desking and on-the-go productivity, you have probably injected an appreciable degree of flexibility into your business operations. However, has all of this inflicted an adverse knock-on effect on your ability to take customer calls promptly?
Let’s crunch the numbers when it comes to missed calls
An analysis of 1,600 SME-based IT leaders and IT service users has revealed that, on average, just one missed call costs the business in question £1,200. If that business still doesn’t answer follow-up calls over a complete 24-hour period, the average loss can total £9,000.
Worse, according to the research, smaller, more resource-strapped businesses tend to be hit hardest by missed calls. Between April 2013 and March 2014, 63,400 companies with a worker tally of between 20 and 49 lost, overall, £36,518,400 as a consequence.
The effect that this negligence can have on customer loyalty is startling. One report from Business Insider reported 28% of people shedding “brand loyalty” in the wake of poor customer service. 78%, meanwhile, would be reluctant to shop again with a brand if their complaint was badly handled.
What’s to blame for missed calls?
It’s clear that, the longer a business fails to answer incoming calls, the more customers and custom it can lose. However, prime culprits for missed calls, it seems, include two ways of working that have apparently, on the whole, made businesses more productive: flexible working and hot-desking.
With research revealing that 77% of companies allow flexible working while 45% permit hot-desking, calls appear to face numerous barriers to reaching their intended recipients. Therefore, the onus very much needs to be on efficient call routing.
Four-fifths of workers are said to spend time away from the office, while over half rely on three different devices for communication during work. However, rest assured that your customers will not care how their calls are routed, only that those calls get through to the right people.
Potential remedies for the problem of missed calls
In turning to a telecoms provider, you could be pleasantly surprised by the range of call routing plans on offer. For example, it’s possible to have your phones rung in a particular order to ensure that, if the initial line is unavailable, the call can be moved onto another line, and so on.
You could alternatively have all of your firm’s phones ringing simultaneously in reaction to the same call. Outside the usual work hours, calls could even be forwarded with a bespoke routing plan; for example, a call typically meant for your office-based system can be redirected to your mobile.
Over the years, you have probably heard a lot of crazy rumors about well-known brands. For example, that a popular fast food chain uses cow eyeballs to “beef up” its burgers or a taco joint puts sand filler in its meat.
If you are being totally honest with yourself, you might have talked about some of these rumors with friends and family members—after all, a juicy and wacky rumor about a company can be an interesting topic of conversation.
Of course, if you are a business owner, rumors are probably not as entertaining to hear or discuss—even if they are wild and untrue, like the cow eyeballs in the burgers, you still worry that people will believe them and will stop patronizing your business.
To help confront and deal with business rumors, please consider the following five approaches:
One way to deal with untrue rumors about your company is the flat out denial approach. If there is scuttlebutt circulating on social media that your business is moving to Canada, firing all of its staff and/or adding cow eyeballs to your product line (what is it with people loving rumors about cow eyeballs?) you can immediately issue a strong denial on your social media pages. Unfortunately, though, denying the rumor may actually strengthen the association between your company and the untrue statement, because it can alert people who had not heard the rumor that this untruth is out there.
Deny and Educate, All At Once
A more effective way to confront business rumors is to deny the untruth by educating readers about your company and the way you really run things. Amway is a good example of a company that’s done this well. The direct sales company has been accused of being a pyramid scheme, but Amway is not a scam. Instead of ignoring the rumors, the company has been proactive about responding on its website and social media pages in a positive, productive and honest way.
Anticipate Rumors and Be Proactive
This tip is especially useful when there will be a major announcement coming up about your company. If you are planning to relocate, jump the rumor gun and issue a press release and/or statements on social media stating the facts. If you are going to expand your product line, make an announcement to your staff and on your company website. By being aware that rumors will start flying soon and being proactive with the truth, you should be able to avoid your staff and customers making untrue claims about your business plans.
Ask What People are Hearing
Another way to confront business rumors is to periodically ask people what they are hearing about your company. You can ask your employees if they have heard anything, as well as trusted vendors and possibly some of your regular customers. You can do this with the help of sophisticated software or free online survey tools. This approach should not only clue you in to rumors that you might not realize are circulating, but it will also help alleviate everyone’s fears and assure them that you care about their feelings.
Encourage the Doubting Thomas
Another way to confront a business rumor is by asking your customers and/or employees if they are 100 percent confident the rumor is true. In this scenario, you’d name the rumor and then ask the group for reasons why they think the rumor could be true. Doing so helps them voice their concerns and uncover the rumor’s fallacies. Unlike flat out denying the rumor, this approach lets the people who are spreading the rumor consider the information in a new way.
No Matter Which Approach You Use, Never Ignore It
While you might be tempted to ignore crazy rumors about your company, this head in the sand approach may come back to bite you. Rumors can spread like wildfire if they are not addressed, so as unpleasant and time-consuming as it might be to deal with rumors, it is important to use at least one of these tips to nip the untruth in the proverbial bud.
Choosing to pursue a career in the arts isn’t for the fainthearted. The prospect of finding a job that can support artistic passion while simultaneously putting food on the table is limited by a society that increasingly devalues creative expression in favor of rational reasoning; an educational system with dwindling funds for fine and performing arts instruction; technologies that have changed not only how art is made, but how it is experienced; and an audience that appears less interested and less willing than ever to pay for arts exposure.
Certainly, the arts are changing in the U.S. But they aren’t dead yet. Critical investigation shows that while art creation and art consumption are drastically different than they were even just ten years ago, there is still enough potential — via new genres, new audiences, new patrons and new opportunities for interactive collaboration — that artists of all kinds can actually make a living doing what they love. Here’s a quick rundown of what you’ll need for a career in today’s art world:
Of course, you’re going to need talent to be an artist. But perhaps more important than your skill level is your ability to persevere in the face of adversity. As mentioned, making money as an artist isn’t easy. You could have the genius of Pablo Picasso, but if you aren’t mentally able to endure the pressures you’ll face and don’t have the determination you need to hone your craft, then you’re not likely to get very far. To be a great artist, you’re going to need the drive to practice and experiment and reassess over and over and over again.
Experience and Instruction
It’s probably a wise idea to pursue some type of arts instruction, whether that’s attending a liberal arts college or opting for a specialized art school. A case can be made for either. A bachelor’s degree not only offers a more reliable means by which to earn money during any downtimes, but it can expose prospective artists to inspiration that comes from studying the world at large. An immersive arts program, on the other hand, can help students refine their skills by offering moral and instructional support that they might not have previously received at home or in school; it can also provide a network of established professionals to collaborate with after graduation. Whatever your preference, you must choose a path that allows you to continuously create, seeking opportunities (volunteer positions, internships, class assignments, etc.) that help you build a portfolio that accurately demonstrates your talent, growth and potential.
Finally, support is critical for success. You should surround yourself with at least one person who can share lessons from his or her life experiences; give constructive feedback; provide motivation and encouragement during difficult times; and expose and introduce you to individuals who are capable of inspiring, instructing, promoting and possibly even sponsoring you when needed! Having someone by your side only makes it easier for you to succeed!
Alumawood Provides the best option for your patio when compared to wood. When comparing these two covers, you’ll come across various advantages and disadvantages. Alumawood offers the aesthetics wood contains while also bringing the resistance to external elements of regular aluminum.
Consider Alumawood patio covers Phoenix for professional installers and installation. Before you make the choice though, let’s take a look at the pros and cons of Alumawood patio covers.
1. Extended Warranty
Alumawood employs the best of aluminum with paint styles that replicate the feel and look of your regular wood patio cover. To increase its resistance to external elements, the manufacturer embosses and paints the cover.
As a result, you won’t have to worry about maintenance issues, as is the case with the natural wood, which requires sanding and repainting. In fact, this patio cover is so durable, that some manufacturers offer a limited lifetime warranty.
2. Waterproof Characteristics
Since the cover is an aluminum product, its maintenance is super easy. If the material gets dirty, all you need is a water hose and water.
You will not have to worry about rain destroying your beloved structure as the covers are interconnected on a slope. Therefore, all water will be guided to the ground or toward the gutter system if the structure is connected to your home.
3. Rust Resistant
Rust is one of the major enemies that most metals have to counter, but not aluminum. While not all materials used in the Alumawood patio cover are made of aluminum, as a few steel bolts and screws that hold the covers together are necessary, these materials are painted or galvanized to protect against rust as well.
The paint will depend on your preferences, but an authorized retailer will take you through the various colors that are available. Remember, with wood patio covers, the paint will fade away, but with Alumawood, the paint remains intact over time.
1. Alumawood is More Expensive
For all the benefits associated with Alumawood, your pocket is bound to take the greatest hit. For example, the price of a square foot of Alumawood installation goes for $12 to $20.
This means the traditional wood patio cover will be less expensive to install, although that will depend on the type of wood you’ll choose and does not include maintenance and upkeep costs.
2. You Must have a Building Permit
There are cities that require a building permit for patio covers. Others require a permit if the cover exceeds a certain size. For example, in San Diego California, you’ll need a permit for the cover if it exceeds 300 square feet. So, for some, a cover in general may require a permit regardless of material.
3. Forget the Porch Swing
If you’re one of those that loves a swing on your patio, then you may have to kill those ambitions if you choose Alumawood as your preferred patio cover. However, if you intend on proceeding with the swing, then forget about the dealer’s or manufacturer’s warranty as this may cause an immediate void.
4. Alumawood is Noisy
Have you ever been in a house without a ceiling during the rain? Isn’t it noisy when the rain impacts the roof, especially if the roof is metallic? Well, that’s exactly what you can look forward to if you choose Alumawood. Raindrops on a metallic roof tend to resonate with sound.
These pros and cons offer you a comparative list which you can use the next time you go shopping for patio cover materials. The bottom line is to consider your needs and match them to the materials. If they don’t match, then it is not the material for you.
The modern business landscape is filled with competition. Taking your company from startup to success story will require a lot of hard work. Using modern tech tools can help you provide your customers with a higher degree of service.
The main thing you need to worry about when growing your network is keeping information secure. Over60 percent of the companies go out of business six months after having their data hacked. Instead of being just another statistic, your main goal following a data hack should be finding a way to bounce back.
Here are some of the things you will need to do to strengthen your network following a data hack.
1. Stopping the Breach Should be Priority Number One
As soon as you start to notice signs of a data breach, the main thing you need to worry about is reducing the amount of damage it causes. Neglecting to act right away during a data breach can lead to this problem getting much worse. The first thing you need to do to stop this breach is to isolate the systems being accessed by hackers.
If the hackers have taken over various user accounts, deleting them from your system is essential. Once you have contained the areas affected by the breach, you can reach out to cybersecurity professionals for further instructions. If you have an offsite backup of all of your files, the professionals you are working with may recommend wiping the network clean and then using the backups to restore the information.
2. Taking Stock of the Damage Done
After the smoke has cleared from the initial data breach, you will need to take a step back to assess the damage. The only way you can prevent these same types of attacks from happening in the future is learning from your mistakes. This is why you need to take an objective look at the affected systems and the methods used to infiltrate them.
Finding out whether malware or social engineering tactics were used to gain access to these systems can be very helpful. If the hackers used malware, then investing in state-of-the-art virus detection and scanning software should be a priority. IT professionals should be able to offer you guidance regarding which software is the best fit for your needs.
Not only will you need to invest in new virus detection software, but you need to find Free Network Monitoring Software as well. With this software, you can get real-time alerts when potential network threats are detected.
3. Notify Consumers and Employees That Were Affected By the Breach
As you start to uncover the files and data affected by a data breach, you will need to keep both employees and consumers in the loop. If a customer’s sensitive information was compromised during the attack, you need to alert them immediately. With this knowledge, your customer can keep a close eye on any suspicious activity.
The last thing you want to do is keep information about the data hack hidden from those affected. Not only will this lead to your clients losing trust in your company, but it can also lead to their identity being stolen. While it may not be easy to tell customers you have let their information fall into the wrong hands, it is essential when trying to recover from a data breach.
Avoid Letting This Problem Happen Again
Treating a data breach as a learning experience can help you greatly in the future. If you are unsure about how to properly secure the information on your network, reaching out to IT professionals is a good idea. With their help, you will be able to keep hackers at bay.
As most people know, the EU’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. This was put into effect to give EU citizens much more control over their personal data and how websites are able to use this information. With these new regulations in place, website owners are scrambling to make sure their sites are fully compliant with GDPR.
What Does It Mean to Be GDPR Compliant?
Being GDPR compliant means not only ensuring that any personal data is gathered legally and ethically, but also that those who protect the gathered personal information must ensure it is not misused or exploited. According to the GDPR website, this is the biggest and most important data protection regulation that has been put into law in twenty years.
7 Important Rules for Making Your Opt-In Pages GDPR Compliant
If you have not yet started working on your opt-in pages, do not waste any further time. Getting compliant as soon as possible is crucial for your protection as a website owner. Because your opt-in pages are the ones that will be gathering personal data, this is where you must begin your work.
1. Transparency is key when it comes to becoming GDPR compliant. You MUST tell your visitors what you plan on using their email address for before they sign up. Making this information perfectly clear is your responsibility.
2. Make sure you allow your visitors to know what data has been collected from them. They have the right to know this information under GDPR so making this change as soon as possible is best.
3. It is also imperative you offer your visitors a way to change their information or opt out if they wish. If you do not give visitors this option, your opt-in pages and website are not going to be GDPR compliant.
4. If a visitor asks to have their data removed, make sure you completely remove it. Once it has been requested to be removed, the data is no longer legally available to you.
6. Website owners need to make sure they are working with GDPR software so they can be sure they are fully protecting the collected data of their visitors. With the right software, you will not have to worry about your visitor’s data being misused in any way.
7. It is also a sound idea to get in touch with everyone who is already opted in to your list to update them about their rights under GDPR. By keeping everyone informed, you can save yourself a lot of hassle in the long run.
Should You Hire Professional Help?
Because of the newGDPR laws, these can affect US website owners. Some website owners have hired professional marketing companies to help them in the process of making sure their opt-in pages are fully compliant.
Hiring a professional can make the process much easier and they can also help with your marketing campaigns. Whileusing white label marketing, they can help your website rise in rank so you experience greater levels of traffic than ever before. The positive results will not happen overnight, but they will happen with work, patience, and dedication.
If your website is not yet GDPR compliant, now is the time to take action. Get your site ready for visitors and ensure you are compliant so you do not run into any problems with the EU laws.