Mastering social media for marketing purposes is a daunting task—it’s even arguable that you cannot master it at all; only learn the tricks that work best and do what you can. Entrepreneurs, brand owners, and marketers have a lot to deal with between liking and commenting on other users’ posts, re-sharing material, following people, and not to mention the most important part: producing compelling content.
Fortunately, you do not have to travel the social media landscape alone. There are a variety of digital tools that can make your life significantly easier. Here are some of the best resources that can make your job less tedious and give you a boost towards achieving your online marketing goals:
Creating content that provides your followers (and potential followers) with information and entertainment is time-consuming. Social media does not work like casting a reel and hoping the fish come, though; you need to let people know that you exist and give a little (or rather, a lot) in return. Unfortunately, once you have spent so much effort in creating content, you may not feel like you have the energy to reach out to and engage with other users.
SocialSteeze can handle the tedious aspects of social media, specifically Instagram, for you. You still have creative control over your content, but SocialSteeze growth experts can handle targeting potential audience members by liking their posts, commenting on them, following and unfollowing strategic profiles, and more on your behalf. You’ll have much more time to focus on other aspects of your business when someone else is increasing your number of Instagram followers.
Most social media platforms are highly visual places. Instagram and Pinterest rely heavily on images and videos, and exciting pictures are excellent for capturing peoples’ attention on Facebook, Twitter, LinkedIn, and others. You see it all the time yourself—but what if you are not a photographer, videographer, or have no Photoshop experience?
It doesn’t matter. Tools like Canva enable you to create stunning images that can communicate your message in enticing ways. Canva is free to use, so even if you do not consider yourself a graphic designer, you can still generate high-quality social media content that resonates with your audience while distinguishing your brand from competitors.
While you do not need to be on every social media platform (only those that make the most sense for your business), you are probably still on more than one. Do you find separately managing Instagram, Facebook, and Twitter accounts overwhelming and frustrating? You don’t need to stress, because resources like Buffer enable you to manage your various social media accounts from one place.
With Buffer, you can schedule social media posts ahead of time and add external content to your queue. There are numerous other post-scheduling tools out there, so what sets Buffer apart is its unique analytics capabilities. Buffer can provide you with insight into your audience demographics, how your posts perform, what kind of content is most successful, what times of day are best to publish at, and more. When you have a comprehensive look at which efforts are working and which are not, you can adjust them accordingly.
Buffer also offers a feature called Buffer Reply. Keeping in contact with your followers is an essential part of building an engaged audience: you do not want followers that sit idly, but people who comment on your posts and ask questions. However, you might find it challenging to keep track of dozens of conversations across different platforms at once, so Buffer Reply puts them all into one convenient location, so interacting with your followers one-on-one becomes a streamlined process.
Creating a constant amount of intriguing content is challenging, so it’s understandable if you feel creatively drained after a while. Fortunately, not everything you post needs to be original—it’s even practical to share articles, images, and videos from other creators, as long as you give them credit. Collecting external material to share is known as “content curation,” but it can still be a time-consuming process in itself.
While other content curation tools exist (the internet is vast, after all; you do not have time to skim it for whatever you think your followers will enjoy), Quuu automates content curation with your audience in mind—and hand-reviews each piece in-house, so that you are only sharing high-quality pieces that keep your accounts active while building your brand’s authority.
Using social media for marketing requires a significant amount of effort and energy. There are numerous factors to consider when establishing your brand and growing your audience—but you do not have to do everything the long way. What are your favorite tools that make managing social media accounts easier?