Online retail sales have experienced a massive boom in the last few years especially, exceeding £130 billion in the UK in 2016. It is a highly lucrative market with plenty of opportunities for growth, though one that is seemingly dominated by the big names such as Amazon, eBay and more. Any ecommerce website hoping to challenge them or prosper in their own niche needs to avoid the following mistakes.
- Slack Security
Problem: Having a secure website is of upmost importance for any ecommerce business. There are two main areas at risk with a security breach; the finances of the business and sensitive data. Information about customers, clients and employees can be accessed if slack security is in place, losing customer confidence and creating a risky environment.
Solution: To best avoid the chances of a network or application attack, Nettitude penetration testing can reduce the risk. This identifies vulnerabilities and provides context around them, so that your ecommerce business can fix any such problems. This means you should have the best security measures in place to prevent any such security breach.
- Poor Presentation
Problem: If an ecommerce site is hard to navigate then it will instantly put off potential customers. Likewise, poor presentation in terms of the layout of text, images and buy buttons will do the same. Small or no product descriptions and poor quality images further add to the problem.
Solution: Look at the competition and see what they are doing well. Think about what you like when you go to buy something online, what makes it an easy process and draws you in to buy products. This could be having plenty of images, descriptive product descriptions and an easy to understand layout.
- Lack of Marketing
Problem: Nobody’s visiting your ecommerce website! This really is a problem, as you need customers to make sales and keep the business ticking over. One of the main reasons for this could be a lack of marketing for your ecommerce business, as potential customers may not be aware of it.
Solution: There are many proven ecommerce marketing strategies, from digital marketing to Google Ads. Some of the simple tasks to improve your online marketing and presence are to create and utilise social media accounts, implement an SEO plan and more.
Avoid these three mistakes and use the solutions to ensure your ecommerce business prospers.