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Representatives Use Infographics to Convey Complex Content to the Public


Over the last few years, infographics have become extremely popular. They are especially useful for helping people stay engaged while reviewing information that otherwise might be very difficult to digest. Recently, representatives from federal agencies are have become increasingly reliant on these kinds of graphics to communicate information about public health. When certain factors are kept in mind during the process of designing an infographic, it is more likely the result will be maximally effective.

Infographics Are Often Shared Through Social Media

Even though infographics undoubtedly make content easier to understand for most people who see them, that’s not the only benefit they offer. Infographics are also excellent for helping information reach large amounts of people quickly. That’s probably why some officials frequently post infographics on respective social media pages and hope viewers will share them.

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Some Infographics Are Printed For Future Reference

There may be instances where people are so interested in what an infographic discusses they want to print out the material and refer to it later. That’s especially common if an infographic is used to explain a step-by-step process, such as how to choose a good online learning program. People who are interested in taking courses through the internet can print the infographic and post it in easily viewable places during their course research process.

People Might Look at Infographics With Their Phones or Tablets

We live in an increasingly tech-savvy society, and many people can barely get through an hour without using their smartphones or tablets. It makes sense then that since people commonly use these gadgets to shop, check the weather, and get up to date on news, they’ll eagerly look at infographics through the devices too.

Infographics Demonstrate Authority

People and organizations also depend on infographics when trying to showcase authority on particular topics. Going back to the example about online courses, a person interested in taking earning an online Master of Public Administration diploma from USC might be curious about the kinds of things that are taught in the degree program.

If a USC representative publishes a well-made infographic that details how communication methods have changed and brought people closer than ever to public figures, the potential online learner would not only get the impression that communication principles would be taught, but that USC is an authoritative educational option. This is just one way a university might display competitiveness by creating relevant content.

Infographics Highlight Key Concepts

Some people may want to learn more about very in-depth topics, but have no idea how to get started or even what’s most important for them to know. An infographic works well for condensing information about broad subjects and giving people good jumping-off points for furthering their knowledge. The USC Gould School of Law did that in a helpful way by making an infographic that helped people learn more about white-collar crime.

The above examples should clarify why many representatives are choosing to dispense information to the masses by using infographics. For best results, infographics should be readily accessible and not too large, since people may be viewing them on small screens or printing them out.