Native Advertising is slowly gaining colossal popularity as it possesses much higher potential for advertising products when compared with banners, and is much more transparent than the print advertising. Owing to the huge benefits offered by Native Advertsing, many companies have stated leveraging it and several advertising firms have started offering these services. For instance, Outbrain recently launched its native advertising resource page.
Conceptualised as a form of advertising which blends in seamlessly with its surrounding, the native advertising, instead of focusing on the content of the advertisement it emphasizes on disrupting the customers by providing the content in the context of the previous experience of the user.
Why is Native Advertising Highly Efficaious?
Personalized marketing has always delivered a bigger set of benefits over conventional advertisements, and thus, native advertising which provides the content as per the surroundings is more effective than its counterparts. In the todays’ content centric world, the native advertising gives advertisers an efficient way to reach out to their target audiences without appearing as overbearing. As per a research conducted recently, the experts have found out that though the native ads are also viewed by the customers for the same mount of time as they spend on viewing the other conventional advertisements, but the native apps have bigger potential to be shared by the viewers and thus, it helps a brand widen its reach and go viral.
Benefits of Native Advertising
Native Advertisements are better at capturing the attention of the target customers
If an advertisement does not succeed in capturing the attention of the target audience, then it’s a mere waste of time and money. Thus, its always important for an advertisement to rank well on the performance metrics, and native advertisements offer much higher viewing & sharing rates. Owing to higher viewing rates, the native advertisements offer more engagement, greater conversion and ultimately, better results.
Native Advertisements are better at building up relevance
In today’s competitive business scenario, its vital that your company engages with its target audiences through a number of social channels and in their own language. Once you are able to establish a rapport with your prospects and customers, you can nurture better relationship with them and build loyalty in your customers. Native advertisement allows the brands to associate their advertisement’s content with the preferences & tastes of their targets along with outlet in question. This enhances the level of advertisement viewer’s shareability, making the brand reach a broad range of target audiences.
Native Advertising is better at empowering customers
While shopping from the online stores, most of the times the customers are not looking for a new product or service. In fact, many of them seek a reliable solution to their problem. In such scenario, when a brand offers valuable and user-centric content that can aid the customer in finding solutions to the issues they are facing, the customers start trusting those brands. As a result, the brands can gain patron which can turn into loyal customers easily. Native advertising focuses on building strong relationships with the customers instead of helping brads just make money.