Virgin Group founder Richard Branson has been injured in a bike crash.
The businessman says he thought he was “going to die” after crashing his bike on Caribbean island Virgin Gorda.
Richard Branson, 66, said he was “extremely fortunate” only to have suffered a cracked cheek and torn ligaments.
He was cycling down a hill when he hit a speed bump, and “the next thing I knew, I was being hurled over the handlebars and my life was literally flashing before my eyes.”
In a post on the Virgin website, Richard Branson said: “I was heading down a hill towards Leverick Bay when it suddenly got really dark and I managed to hit a sleeping policeman hump in the road head on.
“I really thought I was going to die. I went flying head-first towards the concrete road, but fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life.
“We’ve since recovered the crumpled bicycle, completely destroyed. My cheek has been badly damaged and my knee, chin, shoulder and body severely cut.”
Richard Branson said his assistant, Helen, was first on the scene as he was “lying prostrate on the road” and then another member of his team, George, “sprinted from the bottom of the hill” to assist.
The businessman traveled to Miami for X-rays and scans, and later posted pictures online showing his bloodied face.
The accident happened on the fifth anniversary of a fire which destroyed Richard Branson’s luxury home on Necker Island.
Richard Branson was cycling with his children Holly and Sam as part of his training for the Virgin Strive Challenge endurance event from the base of the Matterhorn in the Alps to the summit of Mount Etna in Sicily.
He still hopes to take part in the event.
“My attitude has always been, if you fall flat on your face, at least you’re moving forward,” he said.
“All you have to do is get back up and try again. At least I’m practicing what I preach – though a little too literally!”
Richard Branson made headlines earlier this week when his Twitter account posted CCTV images appearing to show British Labour leader Jeremy Corbyn walking past empty unreserved train seats before he was filmed sitting on the floor complaining about “ram-packed” carriages on a Virgin Trains service.