Starbucks has decided to open its first coffee shop in Italy.
The coffee chain promised to enter the birthplace of the espresso “with humility and respect”.
President Antonio Percassi said: “We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy.”
Starbucks chain has 22,000 outlets in 67 countries.
Despite Italy’s long cultural and historical links with coffee – the espresso machine was invented in Italy – it is only the seventh-largest consumer of the beverage in Europe.
According to the European Coffee Federation, Finland consumed the most coffee in Europe in the year to May 2014 – the most recent figures available – followed by Austria and Sweden.