Beyonce has surprised fans with a new single and video, released on April 4 to the Tidal streaming service, in which she is a co-owner with her husband Jay Z.
Die With You is a simple ballad, which Beyonce performs alone, seated behind a black baby grand piano.
“I wake up just to sleep with you,” Beyonce sings to the cameraman who, at the end of the video, is revealed to be Jay Z.
Both of them are co-owners in Tidal, which was re-launched last week in a star-studded New York ceremony.
Artists including Arcade Fire, Daft Punk, Jack White, Kanye West, Madonna, Rihanna and Usher all appeared at the event, signing a declaration that promised to “re-establish the value of music” and protect “the sustainability of the music industry”.
Tidal pitches itself as “the first artist-owned global music and entertainment platform” and promises musicians a greater share of royalties when their music is streamed on the site.
Key to attracting consumers away from rivals like Spotify, Deezer and Rdio is the promise of exclusive content, of which the Beyonce track is the first high-profile example.
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