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Beyonce releases 7/11 video music

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Beyonce has released the video music for her single 7/11.

7/11 is the sixth single from her self-titled album which came out last year.

The three and a half minute clip shows Beyonce dancing around an apartment building and hotel, accompanied by friends.

Scenes include the construction of a human pyramid and a scene in which Beyoncé bounces on her bed.

Beyonce’s daughter, Blue Ivy Carter, is being seen on her bed during some scenes.

The video appears to have been shot on a mobile phone, lacking the professional production of most videos. At one point Beyonce picks up the camera and points it at herself, mimicking the popular “selfie” style of photography.

Activities depicted in the video appear to be a reference to US “sorority” culture at the American universities.

Beyoncé’s latest album has sold more than 5 million copies worldwide.

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