Home Business Warren Buffett buys Duracell for $4.7 billion

Warren Buffett buys Duracell for $4.7 billion

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Warren Buffett’s Berkshire Hathaway has announced it will acquire battery maker Duracell from Procter & Gamble.

Last month, Procter & Gamble had announced plans to spin off the battery business.

Berkshire will acquire Duracell via an unusual move, in which the company sells the $4.7 billion shares it owns in Procter & Gamble back to P&G.

That structure will reduce the overall tax bill Berkshire Hathaway must pay.

Also as part of the deal, Procter & Gamble will first invest $1.7 billion in Duracell in order to recapitalize the business.


Warren Buffett said in a statement: “I have always been impressed by Duracell, as a consumer and as a long-term investor in [Procter & Gamble] and Gillette.”

“Duracell is a leading global brand with top quality products, and it will fit well within Berkshire Hathaway.”

Procter & Gamble had acquired Duracell when it bought Gillette in 2005 for over $50 billion.

However, as the company has sought to focus more on growth, it has started to shed some underperforming aspects of its business.

Duracell leads the battery market with an estimated $2.2 billion in sales, but that figure has not been rising rapidly.

Warren Buffett had said over the summer he was looking for “elephants” – or big, brand name firms – to acquire.

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