Beyonce and Jay-Z star in three short films made by photographer and filmmaker Dikayl Rimmasch, who revealed the rapper’s vision for these artsy-looking pieces.
Dikayl Rimmasch said: “In my first conversation on the telephone with Jay-Z he explained his concept of On the Run. He said: <<We’re not trying to do this literally, it’s not that we’re Bonnie and Clyde. We’re on the run from everything. On the run from becoming a cliché. On the run from doing the same thing again>>.”
The description for first film, titled Bang Bang: Part 1, reads: “Two American outlaws speed through the Californian desert in a dusty 1960s Pontiac GTO with a manifest poise and stylish swagger that could only be embodied by the world’s foremost musical couple: Beyonce and Jay-Z.”
Dikayl Rimmasch recalled of Jay-Z’s vision: “Everything he mentioned was a level of consciousness he has for staying alive as an entertainer and as a human being.”
“He wanted to keep it more abstract because for him it was very abstract. How do you stay new, not just to your audience but also yourself?”
Dikayl Rimmasch said of the duo: “Beyonce and Jay Z are two very intelligent, insightful and thoughtful people, in an almost low-key way.”
“Which is how they got to where they are. They are very aware of people’s attitudes and what energy they are bringing. Once you fully realize that, then the pressure comes off and you just have to do what you’re good at.”
Bang Bang: Part 2 will be released on September 16 ahead of Beyonce and Jay-Z’s HBO special airing on September 20.
Beyonce and Jay-Z wrapped up their On the Run tour in Paris with an emotional performance. During the show, the power couple professed their love for one another and silenced any divorce rumors.
Beyonce told Jay-Z: “I’m your biggest fan. I love you.”
Jay-Z replied: “Greatest entertainer in the world. I love her. She’s my wife.”
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