Epic Records has premiered a video for Michael Jackson’s new single A Place with No Name on Twitter, which is more commonly used to provide links to others’ material.
To promote the event, Twitter created a map showing Michael Jackson’s top-tweeted songs in different countries.
The release comes in the same week that Twitter declared its goal was to bring “more video into our users’ timelines”.
It added that it sought to make money by charging for “promoted” slots.
“We now offer advertisers the ability to run ads with a new cost per view (CPV) ad buying model,” David Regan, senior product manager, TV and Video wrote on its advertising news page.
“This means advertisers only get charged when a user starts playing the video.
“Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic versus paid video views.”
Twitter began experimenting with video in 2012 when it allowed users to embed YouTube links into tweets.
At the start of 2013, it launched the Vine app, which allowed the creation of six second videos designed to play on a loop in newsfeeds.
A few months later it rolled out its Amplify program, which allows advertisers to pay for short pre-roll sponsorship clips that run before videos posted by a select number of organizations.
Video ads have already proved to be a big revenue generator for Twitter’s rival Facebook.
Unlike Facebook, Twitter’s ads will not auto-play when they appear, at least at this stage.
A Place with No Name comes from a recently released posthumous album that features previously unreleased tracks recorded by Michael Jackson between 1983 and 1999.
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