Kim, Khloe and Kourtney Kardashian announced that Kardashian Kids – their new clothing line for girls – will be released exclusively at Babies”R”Us locations nationwide in March.
The Kardashians sisters also shared adorable promo pictures of baby models wearing clothes from their collection.
“As a mom, I cherish the time my baby and I spend together getting her dressed,” Kim Kardashian said.
“The items in this collection are exactly what I have imagined for her.”
The Kardashian Kids collection was designed with frequent apparel company collaborator Jupi Corp. for girls aged 0-24 months. It includes pieces stamped with motifs like butterflies and stars, and of course, the Kardashian trio’s beloved animal print.
Kourtney Kardashian, 34, mother to 4-year-old Mason and 18-month-old Penelope, said the project has been on her radar “since becoming a mom.”
Though she has yet to experience motherhood herself, 29-year-old Khloe Kardashian mentioned that Kardashian Kids was a “natural” step forward.
“With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me.”
It also turns out that making careers based on children’s fashion actually goes way back in the Kardashian clan.
“Our grandmother [Mary Jo] opened a children’s fashion store, and from an early age I adored baby fashion,” Kim Kardashian revealed in the statement.
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