The MDA announced a total of $58,706,015 on September 30, 2012, the year when the annual Labor Day Telethon became MDA Show of Strength.
The newly-branded MDA Show of Strength, which aired on September 2, 2012, on 150 stations nationwide, featured the commitment, dedication and support of viewers from across the nation who joined forces with volunteers, celebrities and entertainers, and national and local sponsors to show their strength for one common goal – to win the fight against muscle diseases.
“The incredible support of our national partners and their loyal customers, plus the generosity of the American public who called, texted or went online to donate, will help MDA provide care through our network of 200 clinics in the U.S., as well as help to send kids to MDA summer camps at no cost to their families,” said MDA Interim President and Medical Director Valerie Cwik, M.D.
“Their support will make a lifesaving difference in MDA’s worldwide research program, which this year will invest almost $36 million in vital projects.”
The signature Labor Day weekend show continued as the centerpiece of the Muscular Dystrophy Association’s yearlong fundraising efforts. In addition to superstar performers such as will.i.am, Carrie Underwood, Pitbull and Carole King, the three-hour telecast featured uplifting stories of strength offering a window into the lives of individuals and families affected by muscle diseases; inspiring messages from many corporate sponsors, organizations and national brands; and heartfelt appeals from MDA ambassadors and celebrities.