A Vajacial is a beauty treatment of the bikini area that serves up an anti-bacterial cleanser, an exfoliating treatment, a mask for a specific skin concern and a slathering of lightening cream to undo any hyper pigmentation caused by in-growns.
San Francisco Stript Wax Bar owner Katherine Goldman said that demand for Vajacial has increased 30% each year since she started offering it in 2010.
Katherine Goldman’s wax bar offers the “key needs” of the modern waxed woman.
Apparently this requires a papaya enzyme mask, a cleanse and extraction of ingrown hairs with a pair of tweezers.
All in all the treatment takes 50 minutes of focused cleansing and smoothing.
They are particularly beneficial after a Brazilian wax, to make sure the area looks perfect after the heavy-duty procedure.
At the Stript Bar one of three options is available: anti-freckle, anti-acne or calming to reduce redness.
Vajacial is a term that Stript Wax Bar has now trademarked.
However, other salons around the US offer the service under different names. One New York salon calls it a Peach Smoothie.
Alexis Wolfer, editor of TheBeautyBean.com told ABC News, that the Vajacial and its spinoffs result from “the trend of women hyper-focusing on every last flaw in themselves”.