Home Fashion & Style Zac Posen designs 24-karat gold gown in honor of new Magnum Gold...

Zac Posen designs 24-karat gold gown in honor of new Magnum Gold ice cream bar

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Designer Zac Posen has created an evening gown completely covered in 24-karat gold paillettes.

Zac Posen’s $1.5 million dress was made to look like melting ice cream and was created in honor of Magnum’s new Gold ice cream bar.

The 32-year-old designer said: “Creating my first-ever 24-karat gold dress was a truly priceless experience.

“I’m naturally drawn to luxury and love to push my creativity, so the design process of creating a couture dress made of gold was thrilling.”

Zac Posen’s $1.5 million dress was made to look like melting ice cream and was created in honor of Magnum's new Gold ice cream bar

Zac Posen’s $1.5 million dress was made to look like melting ice cream and was created in honor of Magnum’s new Gold ice cream bar

Zac Posen added: “I pulled inspiration from Magnum Gold?! for the dress design… the train reminds me of melting ice cream. The dress is so decadent.”

The gold dress will make its debut on April 18th in a short film for Magnum Gold?! starring Joe Manganiello.


Premiering at the Tribeca Film Festival, the movie is called As Good As Gold.

This isn’t the first time Magnum has collaborated with the fashion industry, however.

Karl Lagerfeld and Rachel Bilson joined forces in 2011 for a three-part short film series, which featured Chanel model Baptiste Giabiconi directing Rachel Bilson, who demanded a Magnum to continue, at a fashion shoot.

Magnum Gold?! ice cream bar is made of vanilla bean with swirls of sea salt caramel and a “golden” milk chocolate coating.

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