An “unflattering” picture of Beyoncé performing at the Super Bowl’s halftime show has transformed into a meme rivaling McKayla Maroney’s now-iconic “Not Impressed” scowl.
After Beyoncé’s publicist, Yvette Noel-Schure, emailed Buzzfeed earlier this week to ask that the site “respectfully change” several images of her client to “some better photos” from the halftime show, her attempt backfired in epic proportions.
Buzzfeed published the email, and in the Internet phenomenon known as the Streisand Effect, one image in particular circulated so virulently it became an instant meme.
The original seven images that Yvette Noel-Schure asked Buzzfeed to remove were included in a list of “The 33 Fiercest Moments From Beyoncé’s Halftime Show”.
Yvette Noel-Schure wrote: “As discussed, there are some unflattering photos on your current feed that we are respectfully asking you to change.
“I am certain you will be able to find some better photos. The worst are #5, 6, 10, 11, 12, 19 and 22.”
Since the email became public on Monday, internet users have been trying to come up with ways to make Beyoncé’s “unflattering” facial expressions even more unflattering via Reddit and other social media platforms.
So far, Beyoncé has been turned into a bloody zombie, a “She Hulk”, Conan’s wife, and an Olympic weightlifter.
More creative types have created GIFs dedicated to her “fierce” poses.
One in particular shows Beyoncé’s limbs contracting into her torso, before she shoots off like a turtle with a rocket launcher attached to her leather bodysuit.
And another puts dumbbells in Beyoncé’s hands, reinventing her as a bodybuilder.