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Online shoppers treat themselves to a Christmas gift every time they shop

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A new survey has revealed that nearly half of us have been treating ourselves to at least one Christmas present with every purchase we made online this festive season.

Almost half of the women polled admitted to popping a gift for themselves into their virtual basket, with a third revealing to picking out two gifts, and 9% buying three.

The survey of 2,000 shoppers carried out by Waitrose found that residents of Yorkshire and the Humberside were most likely to splurge on themselves when shopping for others, with 21% confessing to picking our two presents for themselves in one shop, and nine per cent buying three.


Those in Wales were likely to buy themselves the highest number of presents while doing their Christmas shopping, allowing themselves up to six gifts in one shop.

A new survey has revealed that nearly half of us have been treating ourselves to at least one Christmas present with every purchase we made online this festive season

A new survey has revealed that nearly half of us have been treating ourselves to at least one Christmas present with every purchase we made online this festive season

Robin Phillips, Waitrose’s ecommerce director, said: “Choosing the perfect gift for a loved one can often be time consuming and stressful.

“Online shoppers have found <<one for you, one for me>> shopping makes Christmas even more rewarding – by adding themselves to their gift list.”

Now that’s one way to make sure your list to Santa gets ticked off.