When it comes to buying Christmas gifts, most of us have hard-to-buy-for people in their lives: from those who already own everything they could want or need to individuals with a wish list to rival the average annual salary.
But if you’re flummoxed by a loved one’s lust list and money is no problem, there is a solution in the form of British luxury gift website VeryFirstTo.com, which dubs itself “the first website for individuals to learn about, and have, newly launching luxury products and experiences”.
It aims to showcase the most desirable items within the world of technology, fashion, home, leisure, beauty and beyond; as well as the latest must attend venues and events.
One such gift just available on the site which is sure to please the most demanding of recipients is the super premium vodka housed in the Faberge-inspired egg.
If the eye-catching 24-carat gold egg isn’t enough to impress, the vodka itself is filtered twelve times and was once enjoyed by 19th Century St Petersburg aristocracy.
If you’re keen to impress though, you must act fast because only five golden eggs are produced each year.
Other super luxurious items perfect for a show off include the Z.Boat by Zaha Hadid (£300,000; $500,000), the Azature 267 carat black diamond nail polish adored by Kelly Osbourne (£160,000; $240,000) and an Elliot Rhodes Megalodon Shark Tooth Belt Buckle (£1,950; $3,000).
If the Z.Boat takes your fancy, the site will direct you to the seller who will then consider your purchase application, but other gifts such as the vodka egg can be bought instantly from the site.
And if you have qualms that the gifts may not be up to standard then you can rest easy knowing that they have been hand selected by a panel of arbiters of taste and style also known as “Connoisseurs”.
The panel includes It girl Bip Ling, fashion designer Giles Deacon, Joan Burstein CBE and Co-founder of Browns and Luke Johnson, Chairman of Royal Society of Arts and Gails.
But it all comes at a price with VIP membership to the site setting you back £50 ($75) before you have even contemplated shelling out a few thousand pounds on gifts.
Your membership grants access to exclusive products, bespoke items and special pre-opening events.
“Having found it impossible to establish what products and experiences brands were about to launch and what exciting new brands were soon be born, I thought it about time there was a site that identified such launches and enabled people to be amongst the very first to have them” said founder Marcel Knobil.
Top 5 most expensive products on VeryFirstTo.com
1. The Z.Boat by Zaha Hadid (£300,000; $500,000)
2. Imperial Collection Super Premium Vodka in Faberge-inspired egg (£4,500; $6,900)
3. Azature 267 carat black diamond nail polish (£160,000; $240,000)
4. Elliot Rhodes Megalodon Shark Tooth Belt Buckle (£1,950; $3,000)
5. Chloe/ Paraty military shoulder bag (£1,305; $2,000)