Drew Barrymore has been the face of CoverGirl for the past five years, but now she is rumored to be launching her own cosmetics brand.
According to WWD, Drew Barrymore, 37, has created a line of make-up exclusively for Walmart, which will hit stores across the U.S. early next year.
The name of the beauty collection remains unknown.
It is believed that Drew Barrymore’s contract with Procter & Gamble, CoverGirl’s parent company, comes to an end in 2013, although a spokesman for the company declined to give an exact date.
However, sources say that she has been working on her own line with one of the world’s leading cosmetics manufacturers, Intercos.
When she signed as a CoverGirl ambassador in 2007, Drew Barrymore said that she wanted to “bring myself and my personality into it, as well as some edgy fashion-forward thinking and positivity to it.”
Drew Barrymore’s usual makeup look is very subtle. Perhaps we can expect rosy shades of blush, neutral eyeshadows, along with darker lip colors.
This would be her first time venturing into the world of celebrity beauty marketing, following the likes of the Kardashians, Kate Winslet and Dita Von Teese.
Drew Barrymore has never even had her own fragrance.
Drew Barrymore was spotted over the weekend enjoying a family day out in Los Angeles with her husband Will Kopelman and their one-month old daughter Olive.