Robert Pattinson has reportedly signed a $12 million fragrance deal with Dior to become the new face of the French fashion house’s fragrance line.
Robert Pattinson is set to star in Dior’s advertising campaign in the coming months, which will likely mean a glossy print campaign combined with some film footage.
According to E! News, the deal is for three years with a source close to the actor saying: “Rob likes the brand.”
If the deal goes ahead, Robert Pattinson will be following in the footsteps of his on and off screen lover Kristen Stewart, who is the face of Balenciaga fragrances, and with whom he is said to have recently reunited after her infidelity with Snow White And The Huntsman director Rupert Sanders caused the two to split.
Robert Pattinson’s career as a Dior fragrance model sees him following Jude Law, Charlize Theron and Natalie Portman as faces of the fashion house.