Jessica Simpson is being paid a reported $4 million to act as the new face of Weight Watchers.
And now Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime.
Yet the footage has failed to capture her full figure, presumably the one thing that viewers want to see so that they can make a comparison between her before and after figure.
“I’m Jessica Simpson and yes I’m doing Weight Watchers,” she tells the camera, smiling.
“There is a lot of pressure to lose weight but I’m not a supermodel. I’m just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.
“So I knew Weight Watchers was the only way to go. It’s working.
‘I’m on my way and it feels amazing. Really I just wanna be a better version of myself.”
The advert focuses on Jessica Simpson’s upper body, with close-ups of her face.
Talking on Katie Couric’s new chat show yesterday, the singer and actress admitted that at the time she wasn’t comfortable revealing her whole frame.
Since the clip was filmed Jessica Simpson, 32, has continued on her healthy eating plan – taking her total weight loss to an impressive 40 lbs.
But she still isn’t at her goal, after her weight hit more than 170 lbs while she was pregnant.
Talking on the debut episode of Katie Couric yesterday Jessica Simpson explained why the Weight Watchers programme is working for her.
“You have to track every bit, and you can’t get away with the bites because they add up,” she said.
“You have to be completely honest with yourself, and I think just creating that relationship of honesty with yourself is so good.”
Along with tracking her food Jessica Simpson is also working out.
And now she is 10 lbs away from her goal weight, she’s using her daughter to get there.
“I basically take her with me, whether it’s strapping her on me or strolling around the neighborhood,” she said.
“My new goal is 14,000 steps a day.”