With Lara Stone already a regular face for the brand, Calvin Klein Fragrances today announced a new worldwide advertising campaign for euphoria Calvin Klein.
The new campaign will feature the supermodel wife of David Walliams in what Calvin Klein brand says will be an “interpretation of glamour and sensuality”.
The print and TV campaigns were both directed by Fabien Baron of Baron + Baron in conjunction with Calvin Klein’s in-house creative studio, CRK Advertising, in New York City.
The print campaign was shot by renowned industry photographers Mert Alas & Marcus Piggott.
Lara Stone, who follows in the footsteps of original face of the perfume Natalia Vordianova, said: “I’m honored to be the face of Calvin Klein’s new euphoria fragrance campaign, as it’s such an iconic brand,’ said Ms. Stone from the set of the advertising campaign shoot.
“The scent is glamorous, modern and sexy.”
Since launching in 2005, euphoria Calvin Klein remains among the top 10 fragrance brands globally and is the largest women’s fragrance brand in the Calvin Klein portfolio.
Tom Murry, President & CEO, Calvin Klein, said: “Established as a leading global fragrance brand, euphoria Calvin Klein currently represents the largest fragrance business in our portfolio.
“The striking, new advertising campaign conveys both the power and allure of this compelling fragrance.”
“The euphoria fragrance has a sophistication and seduction that resonates with women around the world,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.
“Lara Stone truly embodies the sensual glamour of the euphoria woman today.”
The pretty Dutch model has also been revealed as the face of Calvin Klein’s new push up bra in a sexy new video, and what better way to promote it than with the hit Salt-n-Pepa song that goes by the same name.
In the 30 second advert, Lara Stone can be seen dancing around in the black underwear that highlights her ample cleavage.
Lara Stone and husband David Walliams looked super glamorous together at the screening of James Bond film- The Spy who Loved me– last week in London.