Lady Gaga’s debut fragrance Fame, which contains notes of blood and semen, has become the number one best-selling women’s fragrance at Superdrug, in UK, just a week after hitting the shelves.
Advanced fragrance technology means that the dramatic looking black liquid turns clear as soon as it is sprayed in to the air, and the bottle is pure Lady Gaga: black and gold featuring gilded monster claws.
This unique perfume concept has translated in to ringing tills for team Lady Gaga, the £23.99 ($37.5) perfume has already sold more than both Beyonce and Madonna’s fragrances did in their first week of launch.
Sara Wolverson, Superdrug beauty director said: “Lady Gaga is a true original and she has brought something completely new to the fragrance market.
“While initial reports promised slightly scary fragrance notes the actual perfume is sophisticated, floral, addictive, moreish and sexy which paired with the black liquid and dramatic styling is truly original.
“We knew Lady Gaga would be popular but have been astounded by the rush to be the first to buy the fragrance.”
In her perfume campaign, Lady Gaga is seen reclining with an arm behind her head, while holding the perfume in her other hand.
Scantily clad men – who have been shrunk to miniature size – are strategically placed over her body to save her blushes.
Renato Semerari, president of Coty Beauty, said: “She is an artist that is never satisfied with the status quo – she always has this way of challenging everybody and trying to do something more, something different.”