Designer Jean Paul Gaultier has joined forces with Coca-Cola to become the latest member of the body art brigade.
As the newly-appointed creative director of Diet Coke, Jean Paul Gaultier has released the highly anticipated third design in a set of limited-edition bottles.
This quirky new design comes after her unveiled two stylish bottles named “Day” and “Night” which harbored all the design elements of his famous fragrances.
The feminine corsets made an appearance in the “Night” design, while “Day” featured the Breton stripes that Jean Paul Gaultier has spent 35 years making his signature and conical bra as worn by Madonna on her 1990 Blonde Ambition tour.
The latest edition bares a strong resemblance to the night-inspired bottle, showcasing a cheeky and risqué tattoo art in a corset shape.
The new bottle is available in Europe starting this month with a campaign shot by Stephane Sednaoui.
Coca-Cola is no stranger to designer collaborations and the bottles have been getting fashionable and collectable makeovers by fashion’s biggest names since 2003.
Jean Paul Gaultier is the latest in a long line of designer predecessors who include Matthew Williamson, Gianfranco Ferre, Marni, Karl Largerfeld and Roberto Cavalli.