New York City Mayor Michael Bloomberg plans to ban any soft drink over 16 ounces across the city by March 2013.
Michael Bloomberg believes that banning the bubbles will combat obesity, diabetes, and other health problems plaguing the people of NYC.
“Obesity is a nationwide problem, and all over the United States, public health officials are wringing their hands saying, <<Oh, this is terrible>>,” Mayor Michael Bloomberg said to the New York Times.
“New York City is not about wringing your hands; it’s about doing something.”
According to the New York City Health Department, more than half of adult New Yorkers are overweight (34%) or obese (22%).
Michael Bloomberg, who was the driving force behind the city’s calorie counting and anti-smoking campaigns, hopes to implement the ban soon.
His close attention to health issues has earned him the nickname “Nanny Bloomberg”.
The decision will affect everything from 7-Eleven Big Gulps to Starbucks Ventis, leaving a bad taste in some resident’s mouths.
“If people want to drink 24 ounces, it’s their decision,” said Zara Atal, 20, a college student from the Upper East Side to the New York Times.
The ban would not apply to diet sodas, fruit juices, dairy-based drinks or alcoholic beverages.
It also would not affect beverages sold in grocery or convenience stores.
Still, the NYC Beverage Association balked at Mayor Michael Bloomberg’s idea.
“The city is not going to address the obesity issue by attacking soda, because soda is not driving the obesity rates. The overall American diet is,” they said in a statement to CBS.
Michael Bloomberg admitted he occasionally sips a diet soda on a hot day, but argues that there won’t be any laws restricting the amount of small sodas one can purchase.
“Your argument, I guess, could be that it’s a little less convenient to have to carry two 16-ounce drinks to your seat in the movie theater rather than one 32 ounce,” he said.
“I don’t think you can make the case that we’re taking things away.”
Before the proposal can curb New Yorkers’ thirst, the Board of Health must approve it. Experts believe approval is all but confirmed, considering that all the members were appointed by Mayor Michael Bloomberg.