Israeli President Shimon Peres launched his new Facebook page with a MTV-style video that sets his call to “be my friend, share peace” after he visited Facebook Inc. headquarters in Menlo Park last week.
The two-minute video mixes techno music with Shimon Peres asking viewers to “speak up and save the world …world … world.”
During a 41-minute interview with Chief Operating Officer Sheryl Sandberg, streamed on Facebook Live, President Shimon Peres said Facebook is a technology that can be used as an instrument of peace, especially as the youth of the world use social media to communicate directly with each other.
“I don’t look upon it as a technology, I look upon it as a change, a revolution, for the better,” Shimon Peres said.
Peace “is no longer the business of governments, but the business of the people,” he said.
“Today, the people are governing the governments. And when they begin to talk to each other, they are surprised, they can be friends. Why should we hate each other?”
Shimon Peres also had meeting with Cisco Chairman and CEO John Chambers and other Silicon Valley executives to encourage more investment in technology in Israel.