A model in an advert for Bloomingdales appears to have lost her entire pelvis thanks to some creative use of Photoshop as she presents the latest sweater dress.
The description for the Max & Cleo turtleneck sweater dress says it “boasts a waist-cinching belt for the most flattering fit”.
Models tend to be on the skinny side, but it looks like this woman’s belt has managed to squash her hips and completely remove her bottom.
A close-up of the dress shows it has been digitally altered to make it “drape” over her body.
The software is regularly used to create the ideal look for magazine or advertising purposes.
In May this year, Grazia magazine came under fire after a picture of the Duchess of Cambridge on its cover appeared to have been altered to slim down her waistline.
Less than a week after the Royal Wedding, the image of Kate in her wedding dress revealed a discrepancy between the line of her corset and the fabric of her Alexander McQueen skirt.
The Duchess of Cambridge was already slim, so it hardly seemed necessary to doctor the image.
H&M was also guilty of altering its images after a campaign featuring model Gisele Bündchen this year was deemed too risqué for the Middle East.
Despite revealing only her bare arms or a hint of cleavage, t-shirts or vests were Photo-shopped into the images for adverts running in Dubai.
In November, Beyoncé’s usually voluptuous legs were shaved until they were virtually stick-thin for the front cover of Harper’s Bazaar.
The image also did not show any hint of a baby bump – despite the fact her first child is thought to be due in February.